Insurgent Super Bowl Ad Launches

Tris is The One

Insurgent Super Bowl Ad Launches

by James White |
Published on

If you saw the latest poster for The Divergent Series: Insurgent that arrived online yesterday (if not, it’s sitting lower down the page), you might have been forgiven for thinking that director Robert Schwentke and his team were going for a full-on Matrix tribute. The new advert for the film, ready to be aired before the Super Bowl in the States this weekend, will definitely give you that feeling.

The latest, brief teaser goes heavy on Matrix-style gravity-defying imagery, slow-mo and things shattering as Shailene Woodley’s Tris takes on an apparently virtual Jeanine (Kate Winslet). And as she falls from an imploding building, the title pages make it clear: Tris is the one.

Adapting Veronica Roth’s second book, Insurgent finds her on the run in future Chicago as she and Four (Theo James) evade the power-hungry Erudite leadership. They’ll have to track down what Tris’s family gave their lives to protect, and Tris must face up to her choices as she unlocks the truth about the past and the future of their world. With Octavia Spencer, Jai Courtney, Ray Stevenson, Zoë Kravitz, Miles Teller, Ansel Elgort, Maggie Q, Mekhi Phifer and Naomi Watts among the cast, The Divergent Series: Insurgent will be out here on March 20.

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