He's got a twinkle in his eye, but we assure you it is pure evil. This is the first look at Ben Kingsley as the dastardly destructor Nizam in the brand new poster for Prince Of Persia: The Sands Of Time.
Walt Disney Pictures presents Jerry Bruckheimer's latest sword-swooshing affair which sees the Middle Eastern middle-ages fantasy of the video game favourite come to life, directed by Harry Potter and the Goblet of Fire helmer Mike Newell.
Jake Gyllenhaal plays Prince Dastan, the man who must take on evil nobleman Nizam who is seeking to harness the magical Sands Of Time, which would allow him mighty power and the ability to reverse time. Gyllenhaal unites with feisty Princess Tamina, played by Gemma Arterton, and also encounters Alfred Molina and Toby Kebbell in the adventure.
Prince of Persia: The Sands of Time, hits cinemas May 28, 2010.