Elvis is a humble tuna fisherman in picturesque, colourful Hawaii, and he has to sing to make ends meet and sort out his problems.
His main problem is getting off with prim, demure, down-to-earth Laurel Goodwin and avoiding the temptation of wild, sexy, uninhibited torch singer Stella Stevens.
Along the way, he gets into a fight with bullies, pals around with a cute oriental kid, and sings one terrific, classic number (Return To Sender) while swiveling his hips, but is forced to do nearly a dozen forgettable pieces of fluff (Song Of The Shrimp, Dainty Little Moonbeams) along the way.