Steve Coogan and director Michael Winterbottom have had a successful cine-partnership that has resulted in some memorable films including 24 Hour Party People, The Look Of Love and, on both small and big screen, the different Trip outings. And they're back together again for the satirical outing Greed, which has launched its first trailer online, and wants to be in your face.
Greed tells the story of self-made British billionaire Sir Richard McCreadie (loosely, or perhaps not so loosely, based on controversial retail magnate Sir Phillip Green), whose business empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicized and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. The film sees McCreadie’s rise and fall through the eyes of his biographer, Nick (Robert Mitchell).
Winterbottom's going for the jugular with this one, highlighting income inequality and the lavish lifestyles of the rich through a fictionalised character. Isla Fisher, Asa Butterfield, Shirley Henderson and Sophie Cookson are all in the cast for this one, and Greed will be headed to UK screens on 21 February.