Following yesterday's Entertainment Tonight trailer for the trailer, the full trailer for The Lovely Bones, Peter Jackson's adaptation of Alice Sebold's bestselling novel, is now available for your perusal at Apple.
There are shades of What Dreams May Come and Paperhouse in the visualisation of Susie Salmon's own personal Heaven, and the emphasis on standard amateur sleuthing might ring alarm bells for those who've read the novel and were expecting Jackson to come up with Heavenly Creatures Part 2.
But the film is a potentially tough sell, given that its source begins with the rape, murder and dismemberment of a teenage girl. If the trailer turns out to be slightly disingenuous, you can hardly blame the marketing people. This film will not be Nancy Drew in the Afterlife, we promise.
And there's no disguising the awesomeness of the cast: Rachel Weisz, Stanley Tucci, Susan Sarandon, Rose McIver, Atonement's Saoirse Ronan, and Marky Mark (replacing Ryan Gosling at short notice) all looking like they're turning in sterling work.
Peculiar little intro from Jackson though: did he really need to stare that hard at an autocue to say "I hope you enjoy this at Apple"?
The Lovely Bones is released in the UK on January 29th.