This coming Sunday brings the annual Stateside sporting behemoth known as the Super Bowl, and that means a giant advertising opportunity for a host of brands, including studios looking to tease their films. While once the trailers simply ran on the day, now we have teasers ahead of the day, including an inventive, funny spot for John Krasinski's new family fantasy comedy IF, which stars Ryan Reynolds. Here, Reynolds and very-much-not Krasinski introduce a peek behind the scenes of the film…
Yes, that is Randall Park subbing in for Krasinski, much to Ryan's confusion. The whole bit riffs on this classic cold open from the US version of The Office in which Krasinski's Jim and Pam (Jenna Fischer) bring in their actor friend Steve (Park) to prank Dwight (Rainn Wilson).
The movie's credits don't mention Park (unless he has a voice role that has yet to be added to the list), but IF does, however, feature Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more.
The story follows a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids.
If will be in UK cinemas on 24 May.