In amongst a cavalcade of superheroes and other movie output hyped by Warners at its CinemaCon event on Tuesday was the first look at Margot Robbie as iconic doll Barbie in, well, the clue's right there: Barbie.
Much of Greta Gerwig's movie (written with Noah Baumbach, let's not forget) is still a mystery, though it might have something to do with Barbie being banned from her own world for not being perfect enough.
What we do know is has an eclectic cast - alongside Robbie, there is Ryan Gosling (as Ken), Kate McKinnon, Alexandra Shipp, America Ferrera, Simu Liu, Hari Nef and Will Ferrell.
This first look certainly has the pink you'd expect from a Barbie film, along with her trademark wheels. But in Gerwig's hands, we're expecting something quite different from the usual toy tie-in.
Barbie, shooting now in London, has a release date set for 21 July next year.
In addition to that film, Warners also showed the first footage from Wonka, and Salem's Lot and new material from Black Adam, Elvis, DC League Of Super Pets, Don't Worry Darling and Shazam! Fury Of The Gods.