This weekend saw the annual Super Bowl in the States. Which of course meant that companies flooded the airwaves with pricey ads for everything from laundry detergent to cars. And naturally, some big movies and – increasingly – TV series put teasers either directly on the air, or ran spots for longer trailers online. We've rounded up what was screened in one convenient place for your eyeball-using pleasure.
Solo: A Star Wars Story
Though it was looking like the new Star Wars standalone story, introducing us to the early days of cinema's favourite rogue and smuggler, would eschew the promotional grind, the train finally got moving with this teaser, which will be supplanted by a full trailer shortly. For now, though: Chewie! Lando! Star Destroyers! The jury's still out on Alden Ehrenreich as Han, but we'll see...
Mission Impossible – Fallout
One of those that went the TV spot as teaser for trailer route, the latest batch of madness from Ethan Hunt (Tom Cruise and co.) served up all the action beats you might hope for. The only way is up... and occasionally down. Check out the full length trailer below.
Jurassic World: Fallen Kingdom
The new look at the dino sequel was, as befits a Super Bowl spot, big on spectacle. With JA Bayona directing this time, the emphasis was on some of the tension-filled encounters and the bigger action beats. But there was still space for the characters.
Avengers: Infinity War
It's not every day you get to unite an entire movie universe, but that's the trick Marvel is aiming to pull off with this first huge match-up between our established heroes and interstellar menace Thanos. The spot is mostly just images of the characters and doom-laden talk of the end, but we'll take it.
The Cloverfield Paradox
Representing either a pure example of producer J.J. Abrams' desire to spring cine-surprises or a confounding example of Netflix dumping a movie out into the world, the third Cloverfield film's TV spot pointed to the fact that the film is now on the streaming service for all customers to watch. Surprise!
Skyscraper
Dwayne Johnson does Die Hard? That's the impression that this all-action trailer gives. Rawson Marshall Thurber, who directed The Rock in Central Intelligence here goes for another original – to a point – tale of a former FBI hostage rescue expert turned building security inspector who must rescue his family from one of his own previous gigs. There is jumping.
A Quiet Place
John Krasinski is directing here for the first time and also stars alongside real-world other half Emily Blunt in the creepy-looking horror tale set in a world gone badly wrong where humans are hunted by creatures with excellent hearing. This new spot was brisk, but effective.
Red Sparrow
With the movie out just next month, Jennifer Lawrence-starring thriller Red Sparrow has already been fairly extensively trailered. So this was really just a reminder that it's on the way.
Castle Rock
On the TV front, this J.J. Abrams-produced series inspired by Stephen King's work shoved its spot online a couple of days before the game itself. Can it avoid feeling like it's a Greatest Hits Of King's Bits?
Jack Ryan
Like fellow US streaming video service Hulu, Amazon decided to premiere this spot for the new take on the Tom Clancy character, here played by John Krasinski, early.
Westworld Season 2
HBO's tale of the AI gaining sentience in a futuristic theme park went big and arty with its new trailer, a look at the hosts revolting against their human masters. These violent delights, etc, etc...