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Justin Timberlake's time is money

One! Mwahahaha... Two! Mwahahaha... Three! Mwahahaha... lightning bolt... Four! Mwahahaha... Five! Mwahahaha... thunder clap... Six! Mwahahaha... Seven! Mwahahaha...

No-one is more obsessed with numbers than Sesame Street's The Count, except perhaps Johnny Ball and Donald Trump's accountant. Guys, you got a new rival. It's In Time's Will Salas. Played by Justin Timberlake, he's the man on the run in Andrew 'Gattaca' Niccol's new sci-fi thriller. Salas needs to buy himself some time. The catch? It's actual time and he does have to buy it.

The movie's stratospheric concept - a society in which time is the currency and ageing stops at 25 - is an intriguing one. Put it this way, JT is unlikely to stay as cool, calm and collected as he looks alongside Amanda Seyfried's moll on these new one-sheets.

The good news is that he's encountered a 'Timeonaire' and inherited more than a hundred year's worth of time-cash; the bad news is that he's now accused of the murder and has both Alex Pettyfer's crim and Cillian Murphy's 'tec on his case.

As Niccol told the Comic-Con throng: "The world of the film will look familiar because... everyone is engineered to have a body clock, but this invention is the end of every other invention. The poor have no time to create anything new, and the rich have no incentive – why invent a new car when I could do it a hundred years from now?"

With the kind of symmetry so beloved of studio marketeers, In Time will flash before our eyes from November 1 in the UK.