With a title taken from a Groucho Marx quip and a soundtrack soaring with klezmer music, this gay Gallic comedy opens like a cross between The Wedding Singer and In & Out.
As a Steadicam stroll through a sauna suggests, Simon (De Caunes) is at ease with his sexuality, but the prospect of a multi-million franc reward from his uncle (Aumont) if he perpetuates the family name sends him in pursuit of Rosalie (Zylberstein), a Hassidic soprano, who delights in Yiddish culture and pre-marital chastity.
When chronicling this tentative courtship, Jean-Jacques Zilbermann has no problem contrasting Rosalie's innocent adoration with Simon's guiltily repressed lusts. But events start tumbling towards an unconvincing climax the moment they wed.