Last night Super Bowl 50 took over the US airwaves - the Denver Broncos won, fact fans - but then, seriously, who was really there for the gridiron? It was surely all about the chance to watch a new swathe of awesome movie trailers. Jason Bourne, X-Men: Apocalypse, Captain America: Civil War and The Jungle Book, among many others, were unleashed during the commercial breaks. If you wanted a glimpse of the new Ken Loach you were fresh out of luck, but there was plenty of other eye-popping cinematic gems to enjoy. Here's our round-up.
After Identity, Supremacy, Ultimatum - and swerving Legacy - Matt Damon's spy-on-the-lam reintroduced himself as plain old Jason Bourne in a TV spot that showed that, no, he hasn't been enjoying a peaceful retirement pottering around the garden and going to bingo. Unless bingo now involves guns.
Captain America: Civil War
Gridiron met Iron Man in another look at the MCU Phase 3 epic. After Beyoncé's Black Panther tribute during the Super Bowl show, Chadwick Boseman's other-kind-of-Black-Panther made his bow in a trailer that looks like aligning him with Team Stark. Check out the full analysis here.
The Jungle Book
Jon Favreau's Kipling adaptation camped down on the, um, 25 Rudyard line at the Super Bowl, unleashing a full-length trailer showcasing the majesty and visual oomph of a movie that doesn't look exactly short of either. Looks like Kipling makes exceedingly good movies.
Continuing the 'versus' theme of the Super Bowl movie beauty pageant (Batman v Superman, Stark v Cap, Bourne v everyone) came X: Men's dance with the devil better know as Apocalypse. Epic as you'd expect, it packed in more action than the Broncos scrimmage line. See, we know our NFL.
Independence Day: Resurgence
Filed under Things That Made The Super Bowl Go Boom came the sequel to Roland Emmerich's explode-athon, ID4. Squeezed into 40 second were two destroyed cities, 60,000 alien dogfighters and one very concerned-looking Jeff Goldblum.
10 Cloverfield Lane
A new Super Bowl TV spot chivvied the world from the "they've-made-a-new-Cloverfield-movie?" phase to the "what's-this-new-Cloverfield-movie-all-about?" phase. Still no sign of a monster but plenty of X-Files-like crawling down ventilation shafts and sinister biosuits to prepare us for what comes next.
Teenage Mutant Ninja Turtles: Out Of The Shadows
The people that had been requesting a Teenage Mutant Ninja Turtles sequel - you at the back there - were rejoicing at the sight of Raphael, Michelangelo, Leonardo and the other one giving 'em shell in an action-packed spot for Out Of The Shadows.
Batman v Superman: Dawn Of Justice
In a twist on the usual Super Bowl advertising, Warner Bros. paired up with an airline to sell the idea of Gotham and Metropolis as tourist destinations in two separate TV spots. Sadly the tagline wasn't "Is it a bird? It is a plane? Yep, it's a plane. Smartarse."
Alice Through The Looking Glass
Tim Burton has departed the director's chair but Disney's next Lewis Carroll instalment took a bow with a click-clacking 30-second burst of Alice Through The Looking Glass. Hearing Alan Rickman's voice again brought some much-needed emotion to all the NFL razzmatazz.
The Secret Life Of Pets
From Super Bowls to dog bowls... a change of pace came from the new TV spot for the puppy-heavy animation The Secret Life Of Pets. It's got Despicable Me - wait for it - pedigree behind it, with Chris Renaud co-directing, and the trailer had a certain waggly charm. You'd be barking not to watch it.