When it comes to TVs, life, as Ferris Bueller once observed, moves pretty fast. There are constant innovations in picture and sound, which on the plus side means there's more choice than ever in 2025 – but that doesn't make it easy to keep up, or to find the right TV for you. Today's TVs are sharper, brighter, and smarter than ever, with stunning QLED and OLED displays available at nearly every price point. But with so many options available – QLED, OLED, Mini-LED, 4K, 8K – the decision can feel impossible. Each new model looks suspiciously like the last, and yet all claim to change the way you watch.
The best Amazon Prime Day deals on TVs
We interrupt your scrolling to let you know that the Amazon Prime Day sale is in full swing, running from 8 to 11 July 2025, and it's the last full day to grab a serious bargain before prices jump back up. If you've been considering an upgrade to your setup, now's the time. From affordable 4K TVs to premium OLED and QLED displays, we've found some of the lowest prices we've seen all year.
However, please note that these exclusive offers are only available to Prime members. If you're not already a member, you'll need to sign up for Amazon Prime to access them. Whether you're after a big-screen upgrade for movie night binges or a smaller set for a spare room, we've rounded up the best Prime Day TV deals available right now. Alternatively, keep scrolling for our expert buying guide.
The best Amazon Prime Day sale TV deals:
Save over £250: Hisense 55-Inch 4K Mini-LED TV 55U6NQTUK, WAS £599, NOW £339
39% off Fire TV: Amazon Fire TV 55-Inch Omni QLED series 4K, WAS £750, NOW £460
£240 off LG OLED: LG OLED55C45LA 55-Inch OLEDevo 4K UHD Smart TV, WAS £1199, NOW £860
£70 off: Samsung Crystal UHD 55-Inch U7000F 4K TV, WAS £449, NOW £379
Save 40% on Hisense: Hisense 50-Inch 4K QLED Smart TV 50A7NQTUK, WAS £500, NOW £300
Nearly half price: Sony BRAVIA KD-43X75WL 43-Inch LED Smart TV, WAS £699, NOW £367
45% discount: Amazon Fire TV 43-Inch Omni QLED series 4K, WAS £550, NOW £300
47% off: Philips Ambilight 43PUS8109 4K LED Smart TV, WAS £378, NOW £199
Now back to our regularly scheduled content.
We think that the best TVs on the market today are smart TVs with at least 4K display quality, but advanced features will only be available with certain sizes. If you're looking for a smaller set (a 32-inch or 40-inch TV, for instance) you'll need to shift your focus to other elements. However, 4K should be your baseline resolution when shopping online for larger models – anything lower (like full or standard HD) is last-gen and will do you no favours when you sit down to watch today's ultra-high-definition series and blockbusters. Whether it's the bleached Lumon walls of Severance, the vibrant Thai foliage of The White Lotus, or cordyceps-riddled clickers tearing jugulars out in a fountain of (high dynamic range) claret in The Last of Us, you want your picture to look as good as it possibly can. And with a smart TV, streaming is easier than ever, bringing all your platforms together in one place. It's an unequivocal must in today's best TV market. So, as you browse our selection, rest assured that every 43-inch TV and above meets the standard for what we believe the best TVs of this size should include – 4K resolution and smart capabilities.

Likewise, we've considered film fans and gamers, highlighting models that deliver on processing power, response time, colour depth, brightness, and gamut range – all selected from top TV brands like Samsung, Sony, LG, and Hisense.
So whether you're diving into a high-octane thriller, bingeing a new Netflix series, settling in for a gaming session, or soaking up the crisp smoothness of live sports, there's a TV here for everyone.
Best TVs of 2025 at a glance
How we chose the best TVs
To determine this year's best TVs, we compared trusted brands, researched genuine user feedback, and considered the overall value for money for every price range. Where possible, we base our recommendations on hands-on testing experience. The models we have selected prioritise display quality, resolution, sound, build, design, connectivity options, and access to popular smart TV apps. Retailers were chosen based on price, availability and reputation as reliable and trusted sites and sellers. Find out more about how we test and recommend products.
Please note: All prices are correct at the time of writing. Prices, stock and deals are subject to change without notice.
Best TVs of 2025
39% off Prime Day Deal
Best TV with Amazon Alexa

This Amazon Fire TV 55-inch Omni QLED features among our choice of the best TVs for a few reasons. You're getting a really capable and vibrant screen and it runs Amazon's Fire TV OS – that makes for easy connection to Prime Video and other Amazon services. Fire TV is an excellent TV platform, offering support for all the major streaming services – Netflix, Disney Plus, and Apple TV, as well as Now TV and Discovery+.
The standout feature has to be that QLED screen – rich colours, vibrant pictures and really impressive sound thanks to Dolby Digital audio. It utilises a full-array LED setup to deliver the best possible contrast with local dimming to push those blacks down even deeper.
It's a 60Hz panel rather than 120Hz, but it supports variable refresh rate and auto low latency mode – great for gamers and fans of high speed, high frame-rate content like sports in 4K. And, as you'd expect from an Amazon product, you also get Alexa built-in for fast and easy voice control. Some users do report that the menus and guide for Freeview can be sluggish at times, but other than that we think it really is impressive for a smart television at this price point, and a real plus for Amazon subscribers.
Pros
- Great for pre-existing Amazon members with the Fire TV operating system
- Crisp visuals with HDR10+ and Dolby Vision
- Built-in Alexa voice control
Cons
- Freeview interface can be sluggish at times
Screen | 55" QLED (also in 43", 50", 65") |
Resolution | 3840 x 2160 |
Refresh Rate | 60 Hz |
HDR (extra colour range) | HDR 10, HLG, HDR10+ Adaptive and Dolby Vision IQ |
Connectivity | HDMI 2.0 x 3, HDMI 2.1 x 1, Wi-Fi |
Audio | 2 x 12W, Dolby Digital |
Smart features | Voice Remote with Alexa |
Energy Rating | G |
Dimensions | 711 x 1232 x 87 mm (H x W x D) |
Weight | 15.8kg |
36% off Prime Day Deal
Best TV under £500

For anyone looking for a great budget-friendly 4K QLED TV that still holds up in terms of specs, the Hisense 50-inch A7NQTUK is a solid pick worthy of your consideration.
Starting with the display, this model offers a visual treat. Vibrant colours and a wide colour gamut that supports both Dolby Vision and HDR10+. Coupled with the 4K AI Upscaler, expert pixel tuning, and Direct Full Array technology (for added clarity), it makes each frame of your favourite movies and streaming shows pop with rich, vibrant, and true-to-life detail. It also handles reflections well, so if you find yourself watching with the curtains open and the sun glaring, you won't struggle too much. However, it doesn't reach the impressive brightness levels of others on this list, meaning the full HDR experience can be a stretch. But at this price, it's a forgivable trade-off as what it does offer is definitely impressive.
As for sound, its built-in Dolby Atmos promises immersive audio, with room acoustics bouncing music and dialogue perfectly to suit your space, making you feel and hear the action from all directions. However, with only 16W of power, a budget soundbar would be a very welcome addition.
Pros
- Excellent visuals with Dolby Vision support
- Wide Quantum Dot colour with 1+ billion shades
- Smooth Quad Core 4K processor
Cons
- Accurate though underwhelming audio
Screen | 50" QLED (also in 43", 55", 65") |
Resolution | 3840 x 2160 |
Refresh Rate | 60 Hz |
HDR (extra colour range) | Dolby Vision, HDR10+, Hybrid Log Gamma (HLG) |
Connectivity | HDMI 2.0 x 3 (eARC x 1), Composite input x 1, USB 2.0 x 2 |
Audio | 2 speakers, Dolby Atmos, 16W |
Smart features | Screen Sharing (Android), AirPlay2 (iOS), VIDAA Smart TV app, Amazon Alexa via remote |
Energy Rating | E |
Dimensions | 647 x 1117 x 77 mm (H x W x D) |
Weight | 11.2kg |
Best 40-Inch TV

Having secured top spot in our guide to the best 40-inch TVs of 2025, this Hisense felt too good to leave out here, despite not being 4K. Normally, we'd stick to UHD displays for this type of roundup, but the sheer value on offer makes a strong case for bending the rules.
This is one of the only 40-inch models around with a QLED panel. That means a noticeable step up in colour accuracy and brightness over standard LED, and you're usually looking at a bigger screen (and price tag) to get those gains. Throw in Dolby Atmos support, Alexa voice controls, and the breezy, well-organised VIDAA interface, and you've got a small-screen TV that overdelivers on almost every front. There's even an Art Mode for looking stylish when not in use. And with HDR support plus a capable AI processor, it handles contrast well, especially for a screen of this size.
As ever, with a screen this compact, a separate soundbar helps. The Ultimate Poseidon D60 pairs nicely if you want to make the most of the Hisense's Atmos capabilities.
Pros
- Superior picture quality for a 40-inch display
- Dolby Atmos-enhanced sound
- Ample smart features and available ports
Cons
- Worth investing in an accompanying soundbar
Screen | 40" QLED |
Resolution | 1920 x 1080 (Full HD) |
Refresh Rate | 60 Hz |
HDR (extra colour range) | HDR10, Hybrid Log Gamma (HLG) |
Connectivity | Wi-Fi, screen mirroring, HDMI, USB, 3.55mm headphone Jack |
Audio | Dolby Atmos, Dolby Audio (MS12), DTS |
Smart features | Vidaa U6, VIDAA Voice, compatible with Google Assistant speakers |
Energy Rating | F |
Dimensions | 518 x 905 x 89 mm (H x W x D) |
Weight | 5.5kg |
Best overall TV

At the top of our list of best TVs is Samsung's 55-inch QE55S90D delivers the deep blacks that make today's OLED screens so popular. But with that, it also offers some impressive brightness and vibrant colouring, making every scene pop that little bit more. Whether settling in for a movie marathon or trying to recapture the magic of your first playthrough of Red Dead Redemption 2, the picture quality is sharp, immersive, and easy to enjoy from any angle. Motion is yet another highlight, with fast-paced action and high-energy games looking buttery smooth.
For gamers, though, this TV more than holds its own. Its 4K support at 120Hz delivers smooth and detailed visuals, plus its fast response times are instantaneous – essential for reactive gameplay. The Tizen OS smart interface is intuitive, with a simple remote, snappy navigation and plenty of streaming apps to keep you busy. While the built-in speakers are decent, we recommend adding a soundbar – a staple for cinephiles – to really elevate that home theatre experience. And for those keen to blow the house down, a subwoofer or surround setup can make all the difference.
The S90D comes in graphite black with a space titan stand. If you'd prefer the set in carbon silver with a satin silver stand, go for the S93D (which is the same in all other respects).
Looking for a soundbar? We've paired each TV in our list with a soundbar from the same brand where possible, chosen to match its features, size, and price. For the Samsung S90D, we recommend the Samsung S60D with Q-Symphony and Dolby Atmos.
Beyond soundbars, there are plenty of other TV accessories worth considering. We've included some options at the end of this guide.
Pros
- Excellent picture quality with HDR10+ support
- Dolby Atmos for precise audio performance
- 120Hz and 4K support – ideal for gamers
Cons
- The built-in audio system could be more powerful
Screen | 55" OLED (also in "48, "65, "77, "83) |
Resolution | 3840 x 2160 |
Refresh Rate | 120 Hz |
HDR (extra colour range) | HDR10, HDR10+, HLG |
Connectivity | HDMI x 4, eARC, Optical Digital |
Audio | 8 speakers, 40W, Dolby Atmos |
Smart features | Tizen OS, Apple AirPlay, Bluetooth |
Energy Rating | G |
Dimensions | 773.6 x 1225.4 x 265.2 mm (H x W x D) |
Weight | 15.9kg |
If you're looking for a budget-friendly TV, the TCL 43-inch RC650K is pretty hard to beat. Its slim bezel and brushed metal finish give it a premium look, while its lightweight design makes wall mounting a breeze. With its easy-to-navigate OS and intuitive interface, it makes getting the most out of your viewing experience as convenient as possible. What's more, the straightforward remote comes with some neat streaming shortcuts and voice control compatibility for both Alexa and Google Assistant.
The QLED display doesn't disappoint when it comes to picture quality. The 4K panel boasts stellar colour vibrancy and impressively deep contrast, while Dolby Vision support allows your Ultra HD Blu-rays to shine as intended. That said, if gaming is a top priority, this might not be the best fit. While it does feature a low-latency Game Mode, its standard 60Hz refresh rate won't hack it for those who want to game at higher frame rates, such as those AAA titles that run at 120fps.
As for sound, the built-in Onkyo system will get the job done, but a soundbar will make a noticeable difference, so it's worth factoring this into your budget. All in all, one of the best affordable TVs currently on the market. And while it may not have all the desired bells and whistles, for the price, picture quality, and no-fuss streaming, it's a hard bargain to pass up.
Pros
- Excellent picture quality with QLED display
- Great value for money
- Easy-to-navigate interface
Cons
- Sound quality and frame rate could be better
Screen | 43" OLED (also in 50", 55", 65", 75", 85", 98") |
Resolution | 3840 x 2160 |
Refresh Rate | 60 Hz |
HDR (extra colour range) | HDR10, HDR HLG, HDR10+, HDR DOLBY VISION and DOLBY VISION IQ |
Connectivity | Bluetooth, Wi-Fi, USB, Ethernet, HDMI |
Audio | Dolby Audio |
Smart features | Unspecified |
Energy Rating | F |
Dimensions | 600 x 960 x 160 mm (H x W x D) |
Weight | 9.2kg |
6.
Sony Bravia 8 K55XR80PU (2024) OLED 4K Ultra HD Smart TV
It wouldn't be a true roundup of the best TVs of the year without mentioning the Sony Bravia 8 – a spectacular 55-inch model packed with features that make it not only a fantastic way to watch movies and stream series but also a phenomenal choice for gaming.
With a stunning 4K OLED screen boasting over eight million self-lit pixels, every scene bursts with colour while delivering cinematic depth, deep blacks, and impressive brightness, thanks to XR Triluminos Pro and Contrast Booster. Taking this even further, the movie-going experience is enhanced by Dolby Vision and IMAX Enhanced support.
When it comes to sound, Dolby Atmos and Acoustic Surface Audio+ bounce audio perfectly around your space, making Endgame's portals sequence or the booming score of Oppenheimer pulse with adrenaline.
However, where this machine truly excels is in its gaming tech. With 4K at 120fps, Variable Refresh Rate, and ALLM, this TV's Game Mode minimises lag and maximises near-instant response time – perfect for PlayStation 5 gaming. Auto HDR Tone Mapping enhances detail and contrast, while the customisable Game Menu 2 offers features like Motion Blur Reduction and Black Equaliser, letting users tailor their experience. This is a TV you can push to its limits.
We found it to be a bit of a revelation during testing. Its sleek, slim design is easily wall-mountable, and the Acoustic Surface Audio+ delivers Dolby Atmos with impressive precision. The 4K OLED panel and HDR support handle shadow detail beautifully – Nosferatu was a particular treat, with inky blacks and a refined colour palette powered by XR Triluminos Pro. Motionflow settings needed some tweaking to avoid the soap opera effect, but the audio is among the best we've heard from a TV, making a soundbar feel almost unnecessary. Simply put, it sets the standard for OLED performance and immersive movie nights.
Read our full Sony Bravia 8 review.
Pros
- Bright OLED with XR Contrast Booster and ASA+ brings cinema experience home
- Display doubles as a speaker, delivering precise, theatre-like audio
- A sleek, minimalist look with a seamless edge design
Cons
- Pre-built picture modes are not always effective
Screen | 55" OLED (also in 65", 77") |
Resolution | 3840 x 2160 |
Refresh Rate | 120 Hz, VRR, Nvidia G-Sync and AMD FreeSync |
HDR (extra colour range) | Dolby Vision, HDR10+, HLG |
Connectivity | HDMI x4, USB x3, Bluetooth, Wi-Fi |
Audio | 60W, Acoustic Surface Audio+ technology, Dolby Atmos support |
Smart features | Operating system: Google TV, Chromecast built-in. Voice assistant: Alexa and Google Assistant |
Energy Rating | F |
Dimensions | 711 x 1227 x 53 mm (H x W x D) |
Weight | 20.7kg |
7.
LG OLED55C46LA 4K OLED HDR Smart TV
Best TV under £1000
If you're after a truly immersive experience from a 55-inch TV, LG's C46LA OLED TV is hard to overlook. As a brand-new 2024 model, it comes packed with outstanding features, all while staying under the £1,000 mark.
Its crisp, self-lit OLED panel and Dolby Vision HDR (including Filmmaker Mode) deliver deep blacks and dazzling highlights, perfect for horror films and perpetually dark dramas like HBO's House of the Dragon. Meanwhile, AI Super Upscaling makes standard HD shows and live television look even sharper.
Gamers will appreciate its 4K at 144Hz for fluid, fast-paced action, while OLED Motion technology keeps sports broadcasts smooth. Plus, the newly upgraded Alpha 9 AI Processor Gen7 ensures everything from everyday use to intensive multitasking runs lightning-fast.
On the audio front, AI Acoustic Tuning continuously analyses your room's layout to optimise sound distribution, enveloping you in an immersive soundscape. This, combined with Adaptive Sound Control (which tracks and matches dialogue placement on-screen), Dynamic Sound Booster (enhancing action-packed soundscapes), and Virtual 11.1.2-channel surround sound, brings the cinematic experience straight to your living room – a true powerhouse, delivering incredible value for money.
Pros
- Excellent gaming technology
- Fantastic OLED screen for deep blacks
- Advanced a9 processor with AI Image Upscaling
Cons
- Audio, though great, could be better
Screen | 55" OLED |
Resolution | 3840 x 2160 |
Refresh Rate | 120 Hz |
HDR (extra colour range) | Dolby Vision, HDR10, HLG |
Connectivity | HDMI 2.1 x 4, USB Type-A 2.0 x 3, Optical Digital |
Audio | Dolby Atmos, 40W, α9 AI Sound Pro |
Smart features | webOS 24, Miracast, Chomecast, AirPlay 2 |
Energy Rating | G |
Dimensions | 230 x 1222 x 757 mm (H x W x D) |
Weight | 16kg |
8.
Samsung S95D
Best 55-Inch TV

Samsung's S95D is one of the most technically impressive TVs we've seen in years, clinching the top spot in our guide to the best 55-inch TVs of 2025. By fusing the deep blacks of OLED with the brightness and punch of QLED, it's managed to deliver the best of both display worlds. It's easily one of the finest 55-inch sets in Samsung's current lineup.
While OLEDs can sometimes struggle in well-lit spaces, Samsung's Glare-Free tech does a grand job of keeping reflections at bay. HDR10+ content looks bold and cinematic even in daylight, with inky shadows, vivid highlights, and razor-sharp 4K detail all working nicely together. Mount it with something like the Perlesmith TV Wall Bracket, and you've got a sleek, high-end setup that earns its place in the centre of the room.
Audio gets the full bells-and-whistles treatment too. Dolby Atmos and DTS pair with Samsung's Object Tracking Sound+ to place effects where they belong, so if something's flying overhead, you'll hear it move across the screen. It also balances voices with Adaptive Sound Pro and Active Voice Amplifier, which keeps dialogue clear even when the action kicks off.
It doesn't support Freeview Play, so you'll have to make do with Samsung TV Plus. But beyond that, there's very little to fault. The S95D is an elite OLED built for future-proof entertainment – movies, games, or binge sessions included.
Pros
- Stunning OLED visuals with pinpoint colour accuracy and deep contrast
- Top-tier for gaming with AMD FreeSync and Game Motion Plus
- Dolby Atmos, OTS and DTS:X for immersive audio
Cons
- No Freeview Play support
Screen | 55" OLED |
Resolution | 4K Ultra HD (3840 x 2160p) |
Refresh Rate | 120Hz (up to 144Hz), AMD FreeSync Premium Pro |
HDR (extra colour range) | HDR10+, HDR10, Hybrid Log-Gamma (HLG) |
Connectivity | HDMI 2.1 x 4, Bluetooth 5.2, USB, Wi-Fi |
Audio | 8 speakers, 70W, Object tracking sound, AI sound, Dolby Atmos |
Smart features | Tizen operating system, Bixby and Amazon Alexa voice assistants |
Energy Rating | G |
Dimensions | 1224.6 x 771.4 x 267.9 mm (with stand) |
Weight | 23.9 kg (with stand) |
Best TV for sports

If you love gaming and sports, the Samsung QN90D is well worth considering. Its impressive brightness levels and anti-glare tech make it a strong performer in especially sunny rooms, while its AI-driven depth enhancer fine-tunes the 55-inch QLED panel for an even crisper image. Meanwhile, its powerful processor keeps motion clarity effortlessly smooth and brilliantly sharp – perfect for watching live football, rugby, tennis, and more.
But what really makes this TV stand out is its 4K support at 144Hz. With near-instant response time, it can handle whatever gaming session you throw its way. And when it comes to smart features, Samsung continues to set the standard with one of the best interfaces around. The sound holds its own, too, thanks to Object Tracking Sound, which creates a more dynamic, immersive audio experience. That said, as always, adding a soundbar would take things up a notch.
Pros
- Near-instant response time for live sports
- Phenomenal picture quality with 4K AI Upscaling
- Streamlined TizenOS and gaming interface
Cons
- Lacks Dolby Vision HDR support
Screen | 55" QLED (also in 43", 50", 65", 75", 85") |
Resolution | 3840 x 2160 |
Refresh Rate | 144 Hz |
HDR (extra colour range) | Neo Quantum HDR+ |
Connectivity | HDMI x 4, USB x 2, Bluetooth 5.2, Digital Optical, Ethernet |
Audio | Dolby Atmos, 60W, Adaptive Sound Pro, OTS+ |
Smart features | Tizen OS, Apple AirPlay |
Energy Rating | F |
Dimensions | 1227.4 x 705.6 x 26.9 mm |
Weight | 20.6 kg (with stand) |
Best high-end TV

Sony's flagship TV for 2024, the Bravia 9, has everything you could ask for in a high-end screen. Its 4K 65-inch QLED display delivers breath-taking picture quality, while the built-in beam tweeter creates truly immersive surround sound, bringing the cinema experience into your home. Thanks to X-Anti Reflection, bright rooms are no longer an issue – your films will look stunning whether the curtains are open or closed.
As impressive as the visuals are, sound is where this TV truly shines. Its intelligent 3D Surround Upscaling creates virtual surround sound from above and to the sides, transforming ordinary stereo into a layered, three-dimensional experience. Dialogue is crisp, and action scenes pack even more punch. Its room mapping and 3D sound dispersion create an effect akin to being surrounded by phantom speakers – a true home cinema setup. A soundbar or subwoofer is always a welcome addition, but here, it's not essential. If you prefer personal audio, the Bravia 9 pairs seamlessly with Sony's Bravia Theatre U for added spatial sound.
Dolby Vision ensures deep blacks and enhanced depth – perfect for nocturnal cityscapes – while the 120Hz refresh rate delivers smooth gameplay, even if it's not the top gaming TV on this list. It's not the cheapest QLED around, but for those after a high-end screen that excels in both picture and sound, the Bravia 9 is a serious contender.
Pros
- Excellent sound and picture quality
- Impressive peak brightness (2800+ nits)
- Great gaming performance
Cons
- Viewing angles could be better
Screen | 65" QLED (also in 75", 85") |
Resolution | 3840 x 2160 |
Refresh Rate | 120 Hz |
HDR (extra colour range) | HDR10, Dolby Vision, Hybrid Log Gamma (HLG) |
Connectivity | HDMI 2.1 x 2, HDMI 2.0b x 2, USB 3.0 x 1, USB 2.0 x 1 |
Audio | Dolby Atmos, 80W, Acoustic Multi-Audio+ |
Smart features | Chromecast, Apple AirPlay, works with Amazon Alexa & Apple HomeKit |
Energy Rating | E |
Dimensions | 835 x 1443 x 48 mm (H x W x D) |
Weight | 32.4kg |
Best 8K TV

If money isn't an issue – or you simply want the best – Samsung's QN900D, the tank of their range, is worth a look. One of the finest 8K TVs available, this 65-inch 8K HDR Smart TV will make most others feel outdated. But be warned: it comes with a hefty price tag, breaking not just the £2,000 mark but £3,000 too. That said, this isn't for the average viewer. Instead, it's for gamers and tech obsessives who love fine-tuning rather than just sitting down to watch.
Powered by the all-new NQ8 AI Gen3 Processor, this beast surgically refines scenes with enriched brightness, contrast, motion, and sound – elevating your experience to the mind-blowing heights of 8K. Its upscaling technology is so cutting-edge that it'll feel like you're actually there. Likewise, with its wafer-thin bezel and ultra-wide viewing angles (which absorb reflections and glare), distractions are minimal. In a dark room, it'll feel like you've opened a portal to Arrakis, or wherever else your adventures might take you.
And the perks don't stop there. With Dolby Atmos and Samsung's revered OTS Pro, its 3D audio immersion will follow the action across your screen. Whether diving into an action-heavy blockbuster or the tranquillity of a nature documentary, the crisp, intricately layered sound is as refined as the 8K visuals.
Other features include a slick, intuitive interface with all your favourites – Netflix, BBC iPlayer, Disney+, Apple TV, NOW, and more – plus the premium SolarCell One Remote. Thoughtfully designed for seamless navigation, it's solar-charged, so you can say goodbye to batteries. And for gamers, this TV is the pinnacle. With a 240Hz Motion Xcelerator, it's built for PS5, Xbox, and high-end PC gaming, delivering breath-taking graphics and ultra-low input lag for an all-immersive experience.
Pros
- The highest available resolution display
- Unmatched brightness levels
- 12-speaker array for truly transportive sound
Cons
- Eye-watering, wallet-devastating price
Screen | 65" QLED (also in 75") |
Resolution | 7680 x 4320 (8K) |
Refresh Rate | 240 Hz |
HDR (extra colour range) | HDR, HDR10+ |
Connectivity | HDMI 2.1 x 4 |
Audio | 12 speakers, 90W, Dolby Atmos, OTS Pro |
Smart features | Tizen, Apple AirPlay2, Bluetooth, Amazon Alexa |
Energy Rating | G |
Dimensions | 815.1 x 1433.5 x 12.9 mm (H x W x D) |
Weight | 21.6kg |
Best value for money Sony TV

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While on the pricier side, Sony's 55-inch Bravia XR55A95L is worth every penny. We picked this QD-OLED powerhouse as one of the best TVs not because it's the biggest or most feature-packed Sony out there, but because it strikes the perfect balance between picture quality and value for money.
Like others on this list, it delivers deep blacks, stunning colour accuracy, and razor-sharp clarity, all made even more lifelike by its Cognitive Processor XR. When it comes to sound, its Acoustic Surface Audio+ technology disperses audio brilliantly, making it feel far more refined than most TV speakers.
That said, it's not perfect. Its brightness doesn't quite match the punch and balance of the much pricier Bravia 9, and the limited HDMI 2.1 port selection isn't ideal. But for those who want a TV that brings out the magic of 4K while offering some of the best built-in audio on the market, this sleek machine is a solid choice.
Pros
- Game-changing Quantum Dot OLED display
- Acoustic Surface Audio+ for added precision
- Excellent value for money
Cons
- Less-than-ideal port selection
Screen | 55" OLED |
Resolution | 3840 x 2160 |
Refresh Rate | 120 Hz |
HDR (extra colour range) | Yes |
Connectivity | HDMI 2.1 x 2, HDMI 2.0 x 1, USB 2.0 (Type A) x 1, USB 3.0 (Type A) x 1, Ethernet |
Audio | Acoustic Center Sync, DTS Digital Surround, Dolby Audio |
Smart features | Apple HomeKit Enabled, Google Assistant Enabled, Amazon Alexa Enabled |
Energy Rating | F |
Dimensions | 707 x 1224 x 34 mm (H x W x D) |
Weight | 19kg |
Expert's choice: Best TVs of 2025
Our choice for best overall TV is the Samsung QE55S90D. It boasts a fantastically crisp display, snappy performance, and outstanding value for what it offers. The perfect balance between quality and affordability. We also rate the quality of both the TCL 43RC650K and the Sony Bravia 8 which we rigorously tested. The former of the two is a particularly great budget option.
Other products to consider
Sony Bravia Theatre U wireless neckband speaker
The Sony Bravia Theatre U is a great way to upgrade your audio experience if you're looking for a boost when watching movies, streaming, or, in its best use, gaming. Right off the bat, it's incredibly comfortable, thanks to its lightweight design, and delivers great sound while being much easier on the ears than the harsh closeness of headphones or earbuds.
One thing that surprised us – and will be a plus for those sharing a space – is how directional the speakers are. You could sit next to someone while watching a show or playing a game, and they'd barely hear a thing. On top of that, its sound precision is impressive for both TV viewing and music, making it a healthier way to enjoy content all the while protecting your ears.
Read our full Sony Theatre U review.
Pros
- Comfortable for everyday use
- Feels kinder on the ears than headphones
- Immersive, omnidirectional spatial audio
Cons
- Good, though not great, battery life
Drivers | 5.0.2 ch (11 Speaker Units) - 360 Reality Audio - S-Master HX - IMAX Enhanced - Upward firing speakers |
Audio | 200W |
Connections | Bluetooth 5.2, USB-C |
Sound modes | Present Equaliser, Volume Step: 31 step, custom EQ band: 5 band |
Battery | Up to 12 hours (5W charging) |
Dimensions | 48 x 235 x 178 mm (H x W x D) |
Weight | 0.27kg |
Sony Bravia Theatre Bar 8 soundbar

For those looking to boost their TV's sound, the Theatre Bar 8 – a standalone Dolby Atmos soundbar – does a great job of elevating audio performance and refining object placement. It's sleek, lightweight, and smaller than its predecessor, the HT-A5000, yet manages to pack 11 speakers into its body. Its HDMI input ports support the 4K passthrough needed to get the best out of your Blu-rays and gaming consoles.
It also features Spotify Connect, AirPlay 2, and Bluetooth for streaming music. That said, as a home music player, it doesn't quite match the depth or multi-room support of Sonos' soundbar lineup, particularly the Sonos Arc and Sonos Arc Ultra. Likewise, for movie buffs, we recommend investing in a separate subwoofer placed at the other end of the room for cinema surround sound.
Pros
- Easy to connect with TV and existing sound system
- Great soundscape for smaller living spaces
- Clear dialogue and precise object tracking
Cons
- Underwhelming soundstage for music
Drivers | 5.0.2 ch (11 Speaker Units) - 360 Reality Audio - S-Master HX - IMAX Enhanced - Upward firing speakers |
Output audio | 60W |
Connections | HDMI Lin IN x 1, HDMI Line Out x 1,Wi-Fi- Bluetooth 5.2 |
Network function | Airplay 2, Spotify Connect |
Dimensions | 64 x 1100 x 113 mm |
Weight | 4.7kg |

For many, wall mounts are a much more practical solution than investing in and making space for a stand – these can take up a sizeable portion of your living area or become a heavy, awkward bulk to clean (especially behind). Wall mounting your TV removes the hassle and can even help with posture and alleviate neck and shoulder pain.
For a straightforward, breezy setup, the Mounting Dream MD2268-LK-02 is, well… a dream. Reliable and solidly built, it features just two brackets, making installation incredibly easy. It accommodates TVs up to 70 inches and 60 kilograms, and its open wall plate design lets you neatly route cables behind it. While it's not a full-motion mount, it tilts up to eight degrees, which is more than enough for most setups.
That said, if you're mounting a TV in a corner, full motion is a must. For larger screens, anywhere from 42 to 90 inches, we recommend the SANUS Advanced Title Premium TV Wall Mount. Equally, for those looking to mount a smaller set – say, one of the best 32-inch TVs – these brackets won't cut it. You'll need to turn to the Mounting Dream MD2463-L-02. It's a solid option for TVs between 10 and 39 inches, giving you that flexibility to adjust and enjoy your screen time.
Pros
- Straightforward setup
- Reliable design and sturdy metal build
- Supports various sizes and weights
Cons
- Lacks the full-motion other models offer
Maximum compatibility | 70 Inches |
Size compatibility | 37 to 82 Inches |
Maximum tilt angle | 8 degress |
Material | Metal |

To get the most out of your new 4K TV, you'll need some HDMI cables. But with the internet teeming with choices, we thought we'd cut through the noise to save you the hassle of searching. At 2 metres in length, CableDirect's 4K/8K HDMI cable is fantastic. It supports high-speed resolutions – 4K at 120 Hz and 8K at 60 Hz – allowing your console games to run buttery-smooth. And yet, what sets this apart is the pinch-yourself price. Plenty of brands offer the same high-speed specs, but none do so at such an accessible cost.
That said, the cable does lack the sturdy braiding others provide, and the plastic near the connection port is a bit bulky – a potential faff for wall-mounted setups. So, if that's a concern, Anker's Ultra High-Speed 8K/4K HDMI Cable is a solid second choice for a little extra.
Pros
- Fantastic range of resolution support
- Variety of cable lengths (0.5 to 12.5 metres)
- Unbeatable price point
Cons
- Lacks the sturdiness and flexibility of other models
Resolution support | 8K at 60Hz, 4K at 120Hz, 1080p at 240Hz |
Cable length | 2 metres (0.25 to 22.5 metres also available) |
Bandwidth | 18Gbps |
Material | Plastic |
How to choose the right TV for you
Streaming
One of the perks of having a smart TV is that a selection of on-demand catch-up apps, such as BBC iPlayer, Channel 4, and ITV Hub, come pre-installed. However, the selection of apps or those available for download may differ between manufacturers and models. It's worth double-checking that the model you're looking at can support the streaming and subscription services you need. If you're a fan of streaming music via your TV, for example, make sure your choice of model supports your provider, whether that be Spotify or Apple Music.
Set your budget and spend wisely
A given to most, but with a purchase this important your money should go where you need it and not on fancy extras that turn out to make no difference to your viewing experience. If you're all about image quality, forgoing the likes of gaming modes and VRRs (variable refresh rates) might be the logical way forward. Equally, if you're a gamer and want the techie extras, you may find a smaller screen offers a bigger bang for your buck. But, of course, one of the biggest aspects that'll govern your purchase is screen size. Get the right screen size, and the rest should pretty much fall into place.
Size and viewing distance
Here's the thing: bigger is only better if your space allows it. A 65-inch screen in a small living room is about as cinematic as watching from the front row of an IMAX. Exciting for about five minutes, then exhausting. A TV should disappear when it needs to, pulling you into the movie, the game or the world on screen. And then when it's off, it should fade into the background. Not stand there, demanding attention. The last thing you want is to find yourself settling in for an evening of reading, only to feel the monolith you snagged half-price last Black Friday looming large over your shoulder.
To choose the right TV size, considering your space and what seating position will allow you to get the most out of your screen. Samsung suggests multiplying your screen size by 1.2 to find the ideal viewing distance. For a 55-inch TV, this would mean placing your TV about 66 inches (1.7 metres) from where you'll be seated. However, you can also use this formula in reverse. Measure the distance from your seating area to where you want your TV, then divide by 1.2 to work out a rough estimate of the screen size appropriate to your available space. It's a simple way to narrow your search, avoid buyer's remorse and ensure you're not overspending on a TV you don't need.
As well as our rundown of the best TVs overall, we've also taken a look at the best TVs by size:

TV terminology
4K UHD
Boasting roughly 4,000 pixels, 4K UHD offers about four times the resolution of standard full HD. This means sharper images, finer details, and more immersion when watching your favourite films. It's the difference between watching Dune: Part Two at your local cinema and paying that little bit extra to experience it as written in IMAX.
HDMI
HDMI (High Definition Multimedia Interface) is your essential connection point. It's the standard for transferring high-definition audio and video from devices like Blu-ray players, gaming consoles – such as your PlayStation 5 or Xbox Series X – and PCs to your TV.
Contrast
Contrast is the ratio between the lightest and darkest tones a screen can produce. A higher contrast ratio means deeper blacks and brighter whites, resulting in a more dynamic and realistic image. In film noir or Robert Eggers' Nosferatu, strong contrast is crucial for creating atmosphere and suspense, highlighting shadows and emphasising Count Orlock's outrageous tash.
HDR
HDR (High Dynamic Range) significantly boosts the contrast between light and dark tones, as well as colour, to create picture quality with extra depth and realism. It expands the range of colours and luminance levels, making images more vibrant and lifelike.
Refresh rate
Refresh rate is the measure of how many times per second a screen can create a new image, measured in Hertz (Hz). A screen with a high refresh rate creates a much smoother picture, especially noticeable during fast-paced action sequences or gaming sessions.
OLED vs QLED
Organic Light-Emitting Diodes (OLED) don't need a backlight to create light. Instead, they produce their own light, resulting in incredibly deep black, exceptional contrast, and wide viewing angles. QLED (Quantum-Dot Light Emitting Diodes) uses phosphorescent nanocrystals to dramatically enhance the colour produced by an LED backlight. QLED displays often have the best colour range, providing over a billion shades. But that's not to say OLED screens won't fit the bill.
Best TVs FAQs
What brand of TV is the best?
Samsung dominates the TV market, holding a nearly 30% share in 2024. Its lineup has something for to suit all needs, from budget-friendly models to high-end 8K Neo QLEDs with top-tier picture quality. Sure, every brand has its quirks – perhaps a clunky remote or a slow operating system – but Samsung's vibrant colours and standout brightness, seen in models like the QE55S90D OLED, keep it ahead.
Which TV is better, QLED or OLED?
OLED will always win over QLED when it comes to picture quality (contrast, black levels, and viewing angles), making them the preferred choice for home cinema setups, dark rooms or for those who often watch TV or game at night. That said, QLED has the advantage of affordability and generally performs better in brighter rooms thanks to boosted brightness levels over OLED. That's why many TVs designed to combat sunlight and reflections use QLED displays. You can read more about the QLED vs OLED debate here.
Is an LG or Samsung TV better?
Year after year, Samsung has led the market, but that doesn't mean LG doesn't make some of the best, too. As with most tech purchases, the best TV depends entirely on your needs and, above all, your budget. LG excels in delivering brighter screens and better contrast ratios, while Samsung prioritises wider viewing angles and superior smart features. And while LG was among the first to offer OLED displays, Samsung is making new waves with its OLED lineup. So, while both Samsung and LG make superb TVs if you're looking for the best TV in terms of picture quality, Samsung comes out on top.
What is the best TV for long-term use?
For a long-lasting TV, an OLED or QLED is your best bet. Sony, Samsung and LG are the frontrunners in the TV world, so among the big names, these are the best for reliable builds and cinema-grade performance. Based on our selection, the Sony Bravia 8 stands out as the all-rounder worth investing in. Samsung's QE55S90D is another strong contender, with exceptional colour and contrast. That said, with Sony having just unveiled its 2025 Bravia lineup (including the Bravia 8 II, 3, and 5), its Mini LED model, the Bravia 5, will shake up the mid-range market in a big way when it rolls out in May. Equally, if you're after a more affordable rig, the Hisense 55E6NTUK and TCL 55P7K-UK boast great specs and long-term value.
What month is the best month to buy a TV?
The best time to buy a TV tends to land three times a year during major sales events: Black Friday (November), Cyber Monday (December), and Prime Day (July). Spring is another sweet spot, with Amazon's Spring Sale offering some great discounts. It's also when the new models hit the shelves and older stock sees price cuts. And if you're not already aware, sporting events like the Olympics or World Cup usually come with deals worth scoring. There are also often bargains to be found in the post-Christmas and New Year's sales.
Is the Samsung S93D the same as the Samsung S90D?
Yes, apart from the colour. The S90D comes in graphite black with a space titan stand, while the S93D comes in carbon silver with a satin silver stand.
Latest updates
This article was first published in March 2025. Future relevant additions and amendments will be noted here.
7 July 2025: We added our pick of the best 55-inch TV.
18 June 2025: We added our pick of the best 40-inch TV.
17 June 2025: We added a link to our guide to the best 65-inch TVs under £1,000.
6 June 2025: We added a link to our guide to the best 43-inch TVs.
13 May 2025: Links to our TV size guides were added to the 'Size and viewing distance' section.
9 May 2025: We answered the FAQ: "Is the Samsung S93D the same as the S90D?".
2 May 2025: We linked to our QLED vs OLED guide in the answer to "Which TV is better, QLED or OLED?".
11 April 2025: We answered two new FAQs: "What is the best TV for long-term use?" and "What month is the best month to buy a TV?".
Harvey Isitt is a Tech Writer and Reviewer for Empire, What's The Best, and other brands. He specialises in soundbars, speakers, TVs, cameras, and home cinema setups – if it makes your movies look or sound better, he's tested it. From Dolby Atmos sound systems to multiroom audio, he's all about finding the best setups for film lovers.
Besides reviewing tech, Harvey is a devoted cinephile with an ever-growing movie collection and a borderline reckless number of streaming subscriptions. He runs @filmsyoushouldbewatching on Instagram, where he shares his love of film with over half a million followers.