Nuisance Caller Cruise

Minority Report phone adverts cause a rumpus


by empire |
Published on

Now there's many a lady – and we dare say many a man – who would be more than happy to have Tom Cruise leaving breathy phone messages on their personal answer machines, but some poor deluded souls have actually chosen to complain about receiving unexpected voicemail offerings from the diminutive star himself. The fools. Far from feeling rather fortunate at receiving such attention from the modern half-God that is the Cruisemeister, a fair few of the 27,000 people who received promotional messages for Cruise's latest, Minority Report, have contacted the Advertising Standards Authority in a right huff. Designed to push Spielberg's superb sci-fi film noir on DVD, a voicemail message was left at both mobile and landline numbers - given to the film's distributor 20th Century Fox under previous promotions - which included Cruise's character uttering in a particularly stressed manner, "Where is my minority report?" before some suitably oily-toned voiceover urged people to go and buy the movie. Rather than dismissing it as just another desperate attempt to get them to split with their hard-earned dosh, some of the recipients have contacted the ASA and complained that the advert was "inappropriate and offensive" with one listener concerned that the heavy breathing in the message would make people think they're being stalked by a nuisance caller. Cruise leaving messages on your mobile? He'll be knocking on your door next. And we bet there won't be complaints about that.

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