Are You Looking At _Me_ Monk-eh?

Star of one of the most memorable ad campaigns in recent memory, ITV Digital's Monkey and Northern companion Al captured hearts and inspired more drunken impersonations than anyone should reasonably have to endure. But, not content with captivating the late-night pub crowd, ITV Digital has taken Monkey to the movies with a series of shots featuring the stuffed star re-enacting scenes from your favourite flicks. Wielding a lightsaber as Obi-Wan, toting a short sword as Maximus and staring menacingly as Travis Bickle, Monkey will be appearing in his movie guises in an ad hits UCI, UGC and Odeon cinemas next week before Harry Potter. There will also be a series of Monkey postcards popping up in cinemas so you can assemble your very own Monkey gallery.