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Film Studies 101
Reviews
STAR RATINGS EXPLAINED
Unmissable 5 Stars
Excellent 4 Stars
Good 3 Stars
Poor 2 Stars
Tragic 1 Star

FILM DETAILS
Certificate 12A
Cast
Morgan Spurlock
J. J. Abrams
Noam Chomsky
Ralph Nader
Directors
Morgan Spurlock
Screenwriters
Running Time
87 minutes

POM Wonderful Presents: The Greatest Movie Ever Sold
Selling it like it is


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POM Wonderful Presents: The Greatest Movie Ever Sold

Plot
Would it be possible to make a movie about product placement in movies, and finance it totally by product placement? In the very same movie? Morgan Spurlock is the man to find out...


Verdict
A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.


Reviewed by Damon Wise

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