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Reviews
STAR RATINGS EXPLAINED
Unmissable 5 Stars
Excellent 4 Stars
Good 3 Stars
Poor 2 Stars
Tragic 1 Star

FILM DETAILS
Certificate
12A
Cast
Morgan Spurlock
J. J. Abrams
Noam Chomsky
Ralph Nader.
Directors
Morgan Spurlock.
Screenwriters
Running Time
87 minutes

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POM Wonderful Presents: The Greatest Movie Ever Sold
Selling it like it is


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Plot
Would it be possible to make a movie about product placement in movies, and finance it totally by product placement? In the very same movie? Morgan Spurlock is the man to find out...


Review
POM Wonderful Presents: The Greatest Movie Ever Sold
The man who tacked the issue of fast-food health claims by nearly killing himself with Big Macs is back, this time grasping the nettle that is advertising and product placement by selling his documentary about advertising to advertisers and, er, documenting the results. That he was successful is impressive — but then, he did sell the farm, and the farm next-door. The gimmick’s strong, but Spurlock is easily distracted and some of his points are best made straight, like when he visits São Paulo after it has banned all billboards: an area blissfully free of visual pollution.


Verdict
A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.


Reviewed by Damon Wise

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Your Reviews

Average user rating for POM Wonderful Presents: The Greatest Movie Ever Sold
Empire Star Rating

RE: Good spot!

Not even bothered doing my standard what was Good and what was Bad routine. The idea in theory is pretty interesting: but watching someone promote his film, which is quirky in theory, over and over in order to get advertising/raise funds is about as fun as sitting in on a presentation for sponsorship can be. In the end I felt a little insulted that Morgan thought that this film would be entertaining. A nice idea and the few parts that actually reference blatant product placement are... More

Empire User Rating

Posted by st3veebee at 17:57, 21 October 2011 | Report This Post


Good spot!

Thanks for that fugaziuk, have amended! ... More

Empire User Rating

Posted by Ali Plumb at 14:43, 14 October 2011 | Report This Post


RE:

Saw this on the plane on my way to canada last month. Really enjoyed it and I hate to be picky but its Sao Paulo in Brazil that has outlawed outside advertising not Mexico city (like it says in the review). ... More

Posted by fugaziuk at 23:25, 10 October 2011 | Report This Post


Saw the film yesterday and, unfortunately, it's not that good. It's about 50% of Morgan trying to get sponsorship for the film, 40% about advertising in general and only 10% about advertising in movies. You'd think that the 50% about him trying to get sponsorship would be about advertising in films but very little of it actually is. There are a few interviews with some other film directors and some guys who work in the film industry but they don't last long or go in to much detail. The most ... More

Empire User Rating

Posted by sonofliberty1 at 22:53, 10 October 2011 | Report This Post


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