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The Joneses
(Post)modern life and times

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The Joneses are a perfect family who move to town and live seemingly idyllic lives - but all is not as it seems. Both parents and their two teenage kids are living examples of product placement, there to get their neighbours buying like crazy.

The Joneses
A case study in how a killer idea and on-form cast can come together to not quite work, this long-delayed effort centres on a picture-perfect ‘family’ whose entire lives are a form of guerrilla marketing. By their attractive, high-gloss, perfectly dressed examples they become style leaders in their small town, sending sales of everything they touch skyrocketing — until their own relationships, and the relentless pressure of seeming perfection, sends them faltering.

Both Demi Moore and David Duchovny remind us why they used to be huge, but while the attacks on consumer culture are largely effective, by portraying the ‘family’s’ employers in a cuddly rather than rapacious light the drama is drained of tension and the satire deprived of teeth.

A meta-satire that doesn't quite come off.

Reviewed by Helen O'Hara

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Your Reviews

Average user rating for The Joneses
Empire Star Rating

Great Idea. Poorly executed. But at least decent acted. ... More

Empire User Rating

Posted by larstrygve at 17:05, 04 December 2010 | Report This Post

Fair. ... More

Empire User Rating

Posted by reminn at 11:45, 03 November 2010 | Report This Post

The Joneses

Whether this actually happens im not sure, a fake family making people want what they have I dont think so. But this is a good story and Duchovneys performance is exceptional he is the best thing in this film Demi Moore is good too. Yeah The Jones is a good watch. ... More

Empire User Rating

Posted by Bighousewill at 17:04, 28 April 2010 | Report This Post

RE: The Joneses

The premise of The Joneses is really interesting, it is a pity it is not developed. Instead, the film shifts its focus to a love story between the pretend couple. Could have been a great film but falls short. Not worth paying to see in cinemas - wait until it comes on tv! ... More

Posted by iheartthetalkies at 16:40, 25 April 2010 | Report This Post

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