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STAR RATINGS EXPLAINED
5 Stars Classic
4 Stars Excellent
3 Stars Good
2 Stars Fair
1 Star Tragic

POSTER ART
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FILM DETAILS
Certificate
TBC
Cast
Justin Long
Alison Lohman
David Paymer
Fernando Romero
.
Directors
Screenwriters
Ivan Raimi.
Running Time
90 minutes


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Drag Me To Hell (TBC)

Drag Me To Hell
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Plot
Desperate for a promotion, kind-hearted loans manager Christine (Lohman) refuses an elderly customer, Mrs. Ganush (Raver), only to become the subject of a terrifying gypsy curse that will see her dragged to hell by a vengeful demon called the Lamia...

Review
Despite the fact that Sam Raimi’s production company is called Ghost House Pictures, its output, ranging from Boogeyman to The Messengers, has been lame, derivative and lacking in scares. So, at long last, here comes the boss to show everyone how it’s really done.

Raimi, of course, made his name in the horror genre with the Evil Dead trilogy. Since then, his career’s led him away from scares towards web-covered franchises. After the misfiring Spider-Man 3, Drag Me To Hell is a return to a genre he once ruled in an attempt to blow away the cobwebs. In fact, this is easily the purest Raimi movie since Evil Dead II.

Co-written with his brother, Ivan, this is the first Ghost House Pictures movie to live up to the moniker’s macabre funfair origins, lurching from wild laughs to beautifully choreographed scares like a locomotive threatening to leave the tracks. As with a ghost train, the objective is simple. Build tension. Scream. Reveal scary thing. Scream. Relieve tension. Laugh. And start all over again...

It’s a formula Raimi milks right from the off and the scene where Mrs. Ganush (a memorable Lorna Raver) places her gypsy curse on Alison Lohman’s Christine. An extended scrap in Lohman’s car, it starts with a terrific twist on the ‘there’s someone in the back seat’ chestnut, before exploding into a relentless audio-visual onslaught punched through with Raimi’s pitch-black sense of humour, as Ganush loses her rotting dentures, and turns an intended bite into a slobbery, gruesome parody of a kiss.

As the more demented elements of the plot are introduced — props for the possessed hankie, a genuine first for a horror movie — it’s clear that, for Raimi, Drag Me To Hell is a release valve for every deranged impulse he couldn’t indulge with the Spider-movies.

Although there is no ‘message’ here, the film can be seen as a cautionary tale about the perils of greed, like Raimi’s A Simple Plan. Christine’s one slip, her one concession to ambition, is enough to damn her to a horrific ordeal in which Lohman is humiliated and abused in the grand tradition of that other great Raimi lead, Bruce Campbell. In a sense, Raimi has really lucked out with the timing of the film’s release — if ever there was a period when audiences could be expected to enjoy watching a banker suffer, it’s now.

And boy, does Christine suffer. If she’s not being slammed into a ceiling by an invisible demonic force, then she’s hose-spraying a nosebleed around her office or vomiting up flies at the dinner table. There are other characters in the movie — Justin Long, as her earnest boyfriend, and Dileep Lao, as a shaman saviour, are fine — but this is undoubtedly Lohman’s show, turning in an impressive ‘remember me?’ performance that should put her back on the map.

Raimi, though, was never off the map — Spider-Man saw to that. But with this film, he’s rediscovered himself. It’s not perfect — the opening 15 minutes are drab, and the dialogue’s often tin-eared. But just as nobody goes to see a David Mamet film for the stunning visuals, nobody watches a Sam Raimi film for nourishing dialogue. And, in terms of visceral cinema, Drag Me To Hell is his most satisfying movie in ages. That it often feels like a lost cousin of the Evil Dead trilogy is no accident — this is the movie Raimi needed to make before he could move back into the big-budget arena; a low-down, cheap, nasty return to the vibe of the films on which he was granted most creative freedom. Drag Me To Hell? Try How Sam Got His Groove Back...

Verdict
Thrilling and often hilarious, it’s good to see one of Hollywood’s most inventive directors fully reinvigorated. On this form, Spider-Man 4 should be a belter.


Reviewer: Chris Hewitt

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Your Reviews
Average user rating for Drag Me To Hell
Empire Star Rating

Drag me to hell
Empire User Rating

Old school horror, little effects for the first hour, just noises and shadows but it works. The evil dead references are awesome. Nice ending. ... Read More

lynnshep About me
22:45, 25 January 2010 | Report This Post

horse shit
Empire User Rating

just watched it and i think i wasted my $5 hire fee. predictable, sad acting, they killed a kitten? usually Raimi stuff is great but i think the budget was blown on special effects in this one. Raimi, go back to making classics with Bruce Campbell. also, the empire critic who gave this 4 stars (excellent) should think about his/her job position. horror movies don't need Christians reviewing horror movies. i don't know if this person is christian or not, im just using that as a derogatory term... Read More

lusifer About me
08:07, 12 January 2010 | Report This Post

drag me to hell
Empire User Rating

A new fresh movie that was original and scary! (Well is scared the crap out of me!) A film that i have bought and will defo watch over and over again! Sam Raimi is back in the genre that he is best at, comedy horror! Rock on Sam! xx ... Read More

Empo About me
14:44, 05 January 2010 | Report This Post

Blinkered fanboy praise . . .
Empire User Rating

. . . can't cloud a garbage script that runs out of steam way before it's brief running time ends. Lohman is so poor it's a reminder why she's not been on the big screen in the last few years, while the film has about two scary moments. Ridiculously over rated love in for people who say 'groovy' a lot. ... Read More

Sambora About me
21:57, 30 December 2009 | Report This Post

RE: Okay film that is not scary

Any film that uses an anvil has my seal of approval ... Read More

jmsmith57 About me
22:39, 28 December 2009 | Report This Post

RE: Okay film that is not scary
Empire User Rating

In a word - genius! Inventive, scary, gory, playful, original, and as funny as hell. Released from his Spiderman prison, Raimi makes the film of his career. ... Read More

bozo About me
17:48, 27 December 2009 | Report This Post

Okay film that is not scary
Empire User Rating

Raimi's definitely lost the twisted and inventive horror trademark that helped to create 'Evil Dead'. This is an improvement on films like 'Boogeyman', but it's too tongue in cheek and comical to be taken seriously, although the fact that the film does n't take itself too seriously plays to its strenghts along with a great performance by Lohman as the tortured Christine. She plays strong, ambitious and ever optimistic that she can defeat the dark curse bestilled upon her by a 'humiliated' gyps... Read More

gzus About me
16:16, 15 November 2009 | Report This Post

Okay film that is not scary
Empire User Rating

Raimi's definitely lost the twisted and inventive horror trademark that helped to create 'Evil Dead'. This is an improvement on films like 'Boogeyman', but it's too tongue in cheek and comical to be taken seriously, although the fact that the film does n't take itself too seriously plays to its strenghts along with a great performance by Lohman as the tortured Christine. She plays strong, ambitious and ever optimistic that she can defeat the dark curse bestilled upon her by a 'humiliated' gyps... Read More

gzus About me
16:16, 15 November 2009 | Report This Post

RE: RE:

L: lilone Maybe I'm just completely desensitized by watching the GOOD horror films. sp; So, what are the good horror films in your opinion? ... Read More

clownfoot About me
13:17, 11 November 2009 | Report This Post

RE: RE:

L: lilone This is literally the worst film I have ever seen. sp; Have you seen Junior? ... Read More

CORLEONE About me
09:37, 09 November 2009 | Report This Post

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