Iron Man 3's publicity team have published many different video teasers - and posters, and stills, and pictures of Robert Downey Jr. in lederhosen - but this latest featurette is a little bit different, because it's actually a snippet of a behind-the-scenes doc (of a sort), explaining a little bit more about why there are so many new suits in the threequel.
Featuring talking head interviews from RDJ himself, as well as director (and co-writer) Shane Black and Marvel head honcho Kevin Feige, it's genuinely quite interesting, something helped in no small part by the new footage stuck in there. Aren't you keen to see this new bomb disposal suit he's talking about?
What's key here is that after the events of The Avengers, Tony Stark is in a bad state - hey, the man went into space... then died - and it's by building a whole host of suits that he manages to keep himself going. Some people gorge on Toblerones, others make dozens of new supersuits. Each to their own.
Iron Man 3 arrives in the UK on April 25. Not long to go now...