It feels like we've seen 10 Iron Man 3 TV spots, and that's because we have. Well, nine if you don't include this one, which boasts plenty Iron Patriot (Don Cheadle in new War Machine armour) and a good sigh from Gwyneth Paltrow's Pepper Potts.
It's a testament to the excitement building around this Shane Black (Lethal Weapon, Kiss Kiss Bang Bang, The Last Boy Scout) joint that it's still somehow worth watching these teasers. So confident, so shiny, so full of metal men, you can't help but be drawn into Tony Stark's post-Avengers world.
Then there's this spoiler-filled TV spot you may have missed - and may want to miss - which contains material many fans won't want to see in advance of the film's release. Just to tease, why do you think that's glowing? Is it meant to be glowing?
So what can we expect from Iron Man 3? Well, we'll see the main man (Robert Downey Jr.) come up against the threat of devious warlord The Mandarin (Ben Kingsley) with his life and those of everyone he loves at stake. Can he find his groove before everything he loves is lost? And can he defeat this new enemy without the help of those oh-so conveniently super-powered pals of his?
Iron Man 3 also features Guy Pearce, Rebecca Hall, James Badge Dale and Jon Favreau. It’ll finally swagger into our cinemas on April 26.
There's promotion and there's saturation, you have to draw the line somewhere and not give so much away, I purposly do not watch these spots as they tend to give away little key moments and tie in to other scenes we've seen part of in the trailer. A couple of trailers is enough for me. More