Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Subscribe To Empire!
Save up to 69%
Empire
Film Studies 101
Movie News

LATEST HEADLINES
TODAY
New Indiana Jones Movie Confirmed By Kathleen Kennedy
The adventuring archaeologist will seek fortune and glory again
Second Star Wars Anthology Film Reportedly About Boba Fett
And it still needs a director
Will Poulter Is Pennywise The Clown
In Cary Fukunaga's new take on Stephen King's It
Jennifer Aniston Considering Mean Moms
Buzzing around a queen bee role
John Cleese Heads For Albion
Playing the villain in Rise Of The Danann
More Movie News

RELATED NEWS
28 April 2015
Adam Wingard Directing Death Note
He'll help adapt the horror manga
More Movie News

RELATED REVIEWS
Iron Man 3 (2013)
Empire Star Rating
Iron Man 3 (2013)
Empire Star Rating
Sherlock Holmes: A Game of Shadows (2011)
Empire Star Rating
Due Date (2010)
Empire Star Rating
Kiss Kiss, Bang Bang
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Iron Man 3 Gets Chinese Version
With footage not seen elsewhere

31 March 2013  |  Written by James White  |  Source: Deadline

submit to reddit

Iron Man 3

With the global box office becoming ever more important to big US movies, and the Asian market an increasing chunk of that, it’s not surprising to learn that some films are being aimed specifically at audiences in countries such as China. The latest attempt to court Chinese cinemagoers comes in a modified version of Iron Man 3.

The third solo outing for Robert Downey Jr.’s Tony Stark will be distributed in China by the country’s DMG Entertainment, and while Marvel originally considered applying for co-production status thanks to elements shot there, that won’t happen.

Still, director Shane Black and the producers have shot specific content for the Chinese version, including footage with actor Wang Xueqi, which will appear in all releases of the movie, plus bonus material with Fan Bingbing (who has also signed on to X-Men: Days Of Future Past) that will only be seen in the Chinese version. Expect those to become hot items for Iron Man completists.

It’s not the first time that movies have added elements aimed at Chinese audiences – Looper’s release there included footage of Shanghai streets and landmarks, while many films have been altered after concerns from the country’s censors. The most famous example of recent changes is remake misfire Red Dawn, which changed the identity of its main villains from Chinese to North Korean largely by tinkering digitally with flags, symbols and dialogue. Plus, just today, comes a story about the producers of World War Z being advised to change a line in which China is identified as a possible source location for the zombie pandemic. 

So now the campaign begins for a British specific version of Iron Man 3, in which Mr Bean helps Tony battle the Mandarin...


Have Your Say
To comment on this, and all articles, register for free or login now.

Joseph Kosinski On Oblivion
'Getting any movie made is a miracle...'
Disney Re-Scales Pete's Dragon
UPDATE: David Lowery in talks to direct his script


CURRENT HIGHLIGHTS
10 Avengers: Age Of Ultron Secrets
Exclusive: Joss Whedon spills the beans on Empire's spoiler podcast

Updated! Stan Lee’s Marvel-lous Cameos – Now With Even More Cameos
From Daredevil to... Daredevil?

11 Of The Silliest Sesame Street Film Parodies
From Aveggies: Age Of Ultron to Big Birdman (and back again)

Podcast #158: Paul Bettany, Charlie Cox
The Vision vs. Daredevil

Daredevil Season 1 Spoiler Podcast - Featuring Charlie Cox
The team discuss and dissect the Marvel / Netflix show

Richard Armitage Bids Farewell To The Hobbit
On goat-riding, keepsakes and saying goodbye to Thorin

Empire's Jurassic World Covers Unveiled
You're going to hear her roar

Subscribe to Empire magazine
Subscribe now and save up to 70%

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire Digital Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Subscribe now and save up to 69%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)