Some people are born jiggy, some have jigginess thrust upon them. Bonk-trepreneur Paul Raymond had one foot in both camps. He a self-made millionaire who married business savvy with an innate flair for show that Steve Coogan taps into in Michael Winterbottom's new semi-biopic The Look Of Love.
The so-called 'King of Soho' and his ladies get their la-las out in the film's new trailer, below.
Coogan's porn baron-stroke-property magnate shares the focus with the three women of his life: wife Jean (Anna Friel), mistress Fiona (Tamsin Egerton) and beloved daughter Debbie (Imogen Poots). His rise and fall, fortune and misfortune play out against the backdrop of a West End in permanent flux, with cocaine and champagne usually near at hand and the law of the land figuring out how to get minds clean of filth.
There's a dark side to all this hedonism though, as all the boogie nights give way to some pretty bleak mornings after for the mo-faced lothario. Catch it all when The Look Of Love gets its UK release on April 26