Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Gal Gadot's Wonder Woman Revealed
The Inside Story Of Sideshow Collectibles
Guardians Of The Galaxy Review
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
Subscribe: 6 Issues For £15!
Subscribe today and save 37% off the cover price!
Movie News

LATEST HEADLINES
YESTERDAY
New Maze Runner Trailer Arrives
Dylan O'Brien & Will Poulter are a-mazed
Warner Bros. Eyes The Dragonriders Of Pern Books
Anne McCaffrey's fantasy stories could be a new franchise
See The Deadpool Test Footage Snippet
As released officially by Tim Miller & Blur Studios
Paul Dano Considers War & Peace
Downton's Lily James also up for the new miniseries
New Trailer For Al Pacino's Salomé
With Jessica Chastain in the really Wilde show
Exclusive: Peter Capaldi On Doctor Who
Plus Empire debuts new Time Lord photoshoot
Headhunters' Morten Tyldum On For Chain Of Events
'World War Z meets The Da Vinci Code'
Paul Greengrass Introduces Agent Storm
Al-Qaeda thriller for Captain Phillips team
More Movie News

RELATED NEWS
28 July 2014
Fresh Red Band Sin City: A Dame To Kill For Trailer
This rotten town... It soils everybody
Comic-Con: Mad Max: Fury Road Footage Online
And some new images and posters
More Movie News

RELATED FUTURE FILMS
Exodus: Gods And Kings
26 December 2014
Interstellar
07 November 2014
More Future Films

RELATED REVIEWS
Locke (2014)
Empire Star Rating
Rio 2 (2014)
Empire Star Rating
Out Of The Furnace
Empire Star Rating
American Hustle (2013)
Empire Star Rating
Don Jon (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Latest Dark Knight Rises Viral Launches
Hunt the graffiti...

30 April 2012  |  Written by James White  |  Source: Dark Knight Rises official site

submit to reddit

Latest Dark Knight Rises Viral Launches

As the various big summer blockbusters jockey for our attention like excitable goats at a petting zoo, their attendant marketing campaigns shift and evolve over time. While some – such as the Avengers – go for more straightforward posters/trailers/clips etc., others prefer to mix that with a viral approach. Such is the case with The Dark Knight Rises, which is planning to release a new trailer along with the US launch of Marvel’s movie this weekend and has a new viral campaign up and running.

First set up at the official site, the challenge is another scavenger hunt of sorts, as with the previous Batventure. Warners has put graffiti up around the world, which we must photograph and submit to the site. The reward for spotting one of the tags (seen below) is frames from the new trailer. This, we suppose is the next logical step past teasers for trailers…

There’s a list of addresses where the tags can be found on the site, along with mocked up arrest warrant papers and other documents relating to the vigilante known only as The Batman. Of course, the last time we saw the Caped Crusader, he was indeed on the run, blamed for the death of Harvey Dent and shouldering responsibility for the man’s actual crimes.

Feel free to go and pore over the frames revealed so far…

The Dark Knight Rises is out on July 20.


Have Your Say
To comment on this, and all articles, register for free or login now.

Warners Buys Dino Action Script
It's terrible lizards Vs Los Angeles!
Denzel Washington Could Be The Equalizer
Update: He's in!

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Empire's The Hobbit: The Battle Of The Five Armies Covers Are Here
Bard The Bowman or Smaug The Magnificent?

A Pocket Guide To Game Of Thrones’ New Cast Members
Know your Doran Martell from your Nym Sand

Directors Special: Peter Hyams Goes Film-By-Film
The veteran director on Timecop, Outland, 2010, Enemies Closer and more

Explore The Massive Avengers: Age Of Ultron Comic-Con Banner
Use our interactive gadget to zoom in on Hulk, Iron Man, The Vision and co. in action

The 10 Biggest Stories Of Comic-Con 2014
The shocks to emerge from this year's geek-fest. Avengers! Max! Mann!

Models Inc.: The Inside Story Of Sideshow Collectibles
How the likes of Batman, Superman and Luke Skywalker become collectible figures

The Empire Podcast #121: Brett Ratner Talks Hercules On This Week's Show
Plus The Purge: Anarchy producer Jason Blum pops in to talk horror

Subscribe to Empire magazine
Get The 301 Greatest Movies Of All Time Subscribers' Cover

Subscribe today and get the cover and 3 issues for only £10!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)