Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Empire's New Tom Cruise Cover
The Jameson Empire Awards 2014
Vote: The Greatest 301 Movies Of All Time!
Rebecca Hall:
My Movie Life

The actress picks the movies that shaped her
Mountain Dew Green Screen
Register Now to see X-MEN First Class!
Movie News

LATEST HEADLINES
TODAY
The Empire Podcast #107: Lukas Moodysson, Marc Webb, Avi Arad
Let's go Easter Egg hunting!
Spielberg Plans The Kidnapping of Edgardo Mortara
Yet another potential directing job
First Jersey Boys Trailer
Clint Eastwood's musical adaptation is heating up
More Movie News

RELATED NEWS
YESTERDAY
New Promo For The Rover
Fear the man with nothing left to lose
More Movie News

RELATED FUTURE FILMS
Tomorrowland
31 December 2014
X-Men: Days Of Future Past
18 July 2014
A Million Ways To Die In The West
06 June 2014
More Future Films

RELATED REVIEWS
12 Years A Slave (2014)
Empire Star Rating
Mandela: Long Walk To Freedom (2014)
Empire Star Rating
The Counsellor (2013)
Empire Star Rating
Thor: The Dark World (2013)
Empire Star Rating
Breathe In (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

New Prometheus Promo Arrives
Peter Weyland wants to change the world

29 February 2012  |  Written by James White  |  Source: TED Blog

submit to reddit

Wyland Industries logo

Every big release these days needs to come complete with its own viral marketing campaign. But this latest promo for Ridley Scott’s highly anticipated sci-fi epic Prometheus doesn’t exactly hide its purpose. No, the clip of Guy Pearce pulling a John Hurt as corporate “visionary” Peter Weyland is well and truly tied into the film from the get-go. Still, while the footage won’t appear in the film (it was conceived by Scott and Damon Lindelof and directed by Ridley’s son, Luke) it’s still an intriguing little tease. Take a look below.

 

Set within a future broadcast – marked as 2023 – of the TED talks series (designed to showcase ideas from people in the fields of technology, entertainment and design, hence the name), it features Pearce’s Weyland talking up both the history of the Prometheus legend and the technological marvels we’ve come up with so far. It also hints towards the future, with Weyland's big plans, which is obviously of more direct relevance to Prometheus, the film.

While the clip itself is short, it’s still an interesting little back door into the story of the film without giving spoilers away. Plus, with Weyland’s company attitude and driving ambition, you just know things are going to be terribly, terribly wrong. Though, to be honest, you can figure that out from the trailer…

It's also just the first step in what is clearly an expanding campaign - check out the new (barebones for now) Weyland Industries site.

Prometheus will arrive on June 1. 


Have Your Say
To comment on this, and all articles, register for free or login now.

Redford To Have The Most Wonderful Time
Diane Keaton also up for the Xmas pic
Denzel Washington Could Be The Equalizer
Update: He's in!

Your Comments

RE: Meh
Sorry keaneye, but I don't think I have thrown my toys out of the pram. I haven't said 'this film will suck' or 'this is total shit'. I'm still looking forward to this film but I don't like this promo and I don't like Guy Pearce in it. As I said, I think it's over the top. It's cardboard cut out corporate villain. Saying something is 'kinda awful' is hardly an extreme reaction. If you haven't seen the previous Alien films, you'll already know from this that Weyland Yutani is a questionable comp More

Posted by bobthegrinch at 19:48 on 08 March 2012 | Report This Post

RE: Would you please stop your incessant whining!
yeah i'd agree with all of that More

Posted by paulmag at 14:40 on 02 March 2012 | Report This Post

RE: Weyland Waylaid
I don't think with Ridley involved it would ever be a cheap cash in. He has always expressed strong dislike for the true cash in of the AVP series and seems to be passionate about his concept for this movie. Frankly I'm glad it's not a straight up prequel. As good as Alien and Aliens was there are only so many ways to get chased by a zenomorph. More

Posted by Mort Grimm at 11:03 on 02 March 2012 | Report This Post

RE: RE:
So it was a big conference hall. Hardly a stretch. Some flying cameras, interesting stuff going on in the background (viewer tweets perhaps, news feeds etc...) I thought it was realistic. More

Posted by Mort Grimm at 10:52 on 02 March 2012 | Report This Post

RE: He sounded a little like...
But he is a acting the scene- that is to say his character is. He's performing as a character who is himself carrying out a performance, and that seems to have come across well! More

Posted by Mort Grimm at 10:48 on 02 March 2012 | Report This Post

RE: Mwah-ha-ha-ha!
L: BenTramer The only thing Guy Pearce was short of in that clip was a top hat and a black moustache to twirl as he's such an obvious villain. didn't really see villainy, just a transparent, naked ambition on a grand scale. I am sure his hubris will lead to bad things, but it seems to be setting him up as someone driven, rather than someone overtly nefarious (IMHO) More

Posted by King of Kafiristan at 05:10 on 01 March 2012 | Report This Post

RE:
Didn't like it. Not what I was expecting the Earth of the 'Alien' uni to be like. I always thought it wasn't too far removed from our own. That was like a galactic senate meeting right out of Episode 3. More

Posted by The REAL Bozz at 23:48 on 29 February 2012 | Report This Post

RE: Weyland Waylaid
L: BenTramer Guy Pearce is usually a good actor, but he looks uncomfortable and miscast in this. His English accent isn't great (odd that as an Australian, he's better at doing American accents). He's also a movie actor and doesn't really project or pace himself as you'd need to doing this kind of solo oration that a stage actor would eat up. If Peter Weyland really is the scumbag behind Weyland-Yutani then it should be done with more subtlety. He's like a panto villain. Well perha More

Posted by King of Kafiristan at 17:26 on 29 February 2012 | Report This Post

RE: He sounded a little like...
@BenTramer Agree And I've Just rewatched it again,still not convinced. Now dont get me wrong the speech is not bad,actaully its very good its just the manner in which it is executed by Guy Pearce,who makes his character come across far to broadly arrogant and egostitical,there is no sublety in his act. His performance is like a cross between classic shakesperian theatre and pantomine,he acts the scene rather than being in the scene. More

Posted by OPEN YOUR EYES at 17:08 on 29 February 2012 | Report This Post

RE: Meh
Awful is a bit of a strong statement when you can't really explain why it's that bad. You must see a lot of uncompromising, slightly evil entrepreneurs on TED doing very boring uninspired presentations, but this performance looks like it's been played to character. A bit of artistic license can be allowed when it comes to making these movies. I mean it's not like they're making a true to life political drama here. Your reaction seems so extreme, it's like you marked a correct answer completel More

Posted by keaneye at 13:54 on 29 February 2012 | Report This Post

RE: Meh
L: bobthegrinch I like Guy Pearce, but I kind of think this is awful. It's really heavy handed and I've never seen a TED presentation delivered so aggressively. I'm not trying to be contrary, I just don't think this is a good performance. It's a bit OTT and it's like he's channelling Michael Wincott in The Crow. I'm officially a bit less excited for this film now. ol,took the words right out of my mouth.gh I'm still hoping its a cracker of a film. More

Posted by OPEN YOUR EYES at 13:07 on 29 February 2012 | Report This Post

RE: Meh
I want to see this movie Now! More

Posted by shool at 12:59 on 29 February 2012 | Report This Post

RE: Pearce...
That is brilliant in setting up all that will come. Ridley appears to have taken great care and effort on this one. Looks stunning. Cannot wait. More

Posted by JIm R at 21:51 on 28 February 2012 | Report This Post


CURRENT HIGHLIGHTS
The Making Of Locke: A Filmmaker's Journey
Steven Knight takes us through six pitstops (via Heston Services)

The 10 Most Exciting Movies At Cannes 2014
Empire's pick of the Croisette's finest

Tom Hardy: A Viewer's Guide
The essential, the recommended, the one for the fans... and the one to avoid

Ten Things To Know About The Spooks Movie
Under the hood of The Greater Good

Who’s In Spider-Man’s Sinister Six?
A bluffer’s guide to the planned spin-off from the Amazing Spider-films

14 YouTube Videos Every Game Of Thrones Fan Should Have Watched By Now
From goats singing the theme tune to every death in under three minutes

Hollywood's Biggest Names On Their Favourite Films
Stars and directors like Nolan, Whedon, Wright and Ford on the films that inspire them

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Subscribe to Empire magazine
Get Limited Edition Collectable X-Men Art Cards

Subscribe today and get 6 issues of Empire plus a set of collectable X-Men Art Cards for only £20!

Subscribe today

Get 12 Issues Of Empire For Just £25
Receive limited edition subscribers-only covers every month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)