Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
The Future Of Film
Interstellar Review
The Making Of The West Wing
Get 12 Issues For Only £25 Today
The perfect gift this Christmas
London Film Festival 2014
Our round-up of the galas, films and interviews
Movie News

LATEST HEADLINES
TODAY
Exclusive New Clip From What We Do In The Shadows
Time for some new fangled technology
Podcast #135: Daniel Radcliffe, Laura Dern
The Halloween / Marvel slate announcement special!
More Movie News

RELATED NEWS
27 October 2014
Furious 7 Promotional Art Drives In
UPDATE: Now with an official UK teaser poster
More Movie News

RELATED FUTURE FILMS
Fast And Furious 7
03 April 2015
More Future Films

RELATED REVIEWS
Hercules (2014)
Empire Star Rating
Pain & Gain
Empire Star Rating
Red 2 (2013)
Empire Star Rating
Snitch (2013)
Empire Star Rating
G.I. Joe: Retaliation (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

G.I. Joe: Retaliation Super Bowl Ad
Rock! Boom! Blast!

02 February 2012  |  Written by James White  |  Source: Apple

submit to reddit

Though the Super Bowl doesn't even happen in the US until this coming Sunday, it would appear that the film studios and various related companies just can't wait to show us their wares and, like eager children offering up their still-wet finger paintings, we're now being treated to a barrage of early ads. One example is the G.I. Joe: Retaliation spot, which you can gawp at below.

 

It's only a 30-second ad, but it feels very much in keeping with the most recent trailer: lots of Dwayne Johnson being tough and cool, plenty of action, some music and a Brucie (Willis, not Forsyth) bonus.

The few new seconds of footage include a quick glimpse of Cobra Commander and plenty of chances to watch the Joes in action. The film itself lands on June 22.

But the Joe spot is unusual in that it's the whole thing. So far this year, we've been plagued with tiny teasers of already-short promos for the likes of The Avengers and John Carter. We'll put those full ads up once they go online.

One other film that has decided to post a full-length version of its ad now is Sacha Baron Cohen's latest comedy, The Dictator. There's really nothing new here from the trailer (aside from the game-specific intro), but take a look below anyway. The Dictator arrives May 18. 

 

Finally, Volkswagen has debuted a commercial to follow up its young Darth Vader spot from last year. At first, it doesn't seem to have much to do with that one, but keep watching until the end...  


Have Your Say
To comment on this, and all articles, register for free or login now.

Watson May Have Your Voice In My Head
For director David Yates
Denzel Washington Could Be The Equalizer
Update: He's in!

Your Comments

Empire..........
I thought this was supposed to be the G.I Joe spot, not something about Sacha Baren Cohen - just goes to show on how bothered Empire are about G.I Joe More

Posted by umer_ejaz at 15:57 on 02 February 2012 | Report This Post

SUBSCRIPTION OFFERS

SAVE UP TO 48% GET 12 ISSUES FOR ONLY £25
Get the best seat in the house by subscribing to the world's biggest movie magazine today. Save up to 69% and every month you'll get exclusive subscriber-only covers, access to the biggest stars and the best news, reviews and behind-the-scenes reports straight from the set. Click here to find the perfect offer for you


CURRENT HIGHLIGHTS
'Today The Pond… Tomorrow The World!'... The 50 Silliest Horror Movie Taglines
Be afraid - or possibly not actually...

Marvel's Infinity War - What Does It All Mean?
Gods! Gems! Gauntlets! We explain it all...

Empire Meets Mike Leigh
On Mr. Turner, 007 and liver in lager

World War II Movies That Win At History
Seen Fury? Here’s what to watch next...

The 25 Shatneriest William Shatner Moments Of All Time
Prepare. For. Many. One. Word. Sentences.

Lists Of Our Lifetime: Empire's 25 Greatest Scares
Monsters, ghosts, horrible old ladies: the scenes that have kept us hiding behind the sofa for the last 25 years. Warning: contains spoilers.

Empire's Interstellar Review
Read our official verdict on Christopher Nolan's science-fiction epic

Subscribe to Empire magazine
Get 12 Issues Of Empire For Only £25!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Get 12 issues of Empire for just £25!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)