Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
The Future Of Film
The 100 Greatest Video Games
Robin Williams: The Big Interview
Kevin Feige:
My Movie Life

The Marvel supremo's pick of the flicks
Want To Be An Empire Journalist?
Find out how here
Movie News

LATEST HEADLINES
TODAY
Matt Damon May Tackle The Great Wall
He's considering Zhang Yimou's epic
Angelina Jolie Will Direct Poaching Tale Africa
A new true-life story
New Red Band Trailer For The Interview
Seth Rogen and James Franco are on a mission
The Maze Runner Sprints To The Top Of The US Box Office
A Walk Among The Tombstones strolls in second
More Movie News

RELATED NEWS
03 September 2014
Dwayne Johnson Officially Set For Shazam
He'll play Black Adam
New DC Domain Names Suggest Future Slate
Aquaman and Shazam! join Justice League and Wonder Woman
More Movie News

RELATED REVIEWS
Hercules (2014)
Empire Star Rating
Pain & Gain
Empire Star Rating
Red 2 (2013)
Empire Star Rating
Snitch (2013)
Empire Star Rating
G.I. Joe: Retaliation (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

G.I. Joe: Retaliation Super Bowl Ad
Rock! Boom! Blast!

02 February 2012  |  Written by James White  |  Source: Apple

submit to reddit

Though the Super Bowl doesn't even happen in the US until this coming Sunday, it would appear that the film studios and various related companies just can't wait to show us their wares and, like eager children offering up their still-wet finger paintings, we're now being treated to a barrage of early ads. One example is the G.I. Joe: Retaliation spot, which you can gawp at below.

 

It's only a 30-second ad, but it feels very much in keeping with the most recent trailer: lots of Dwayne Johnson being tough and cool, plenty of action, some music and a Brucie (Willis, not Forsyth) bonus.

The few new seconds of footage include a quick glimpse of Cobra Commander and plenty of chances to watch the Joes in action. The film itself lands on June 22.

But the Joe spot is unusual in that it's the whole thing. So far this year, we've been plagued with tiny teasers of already-short promos for the likes of The Avengers and John Carter. We'll put those full ads up once they go online.

One other film that has decided to post a full-length version of its ad now is Sacha Baron Cohen's latest comedy, The Dictator. There's really nothing new here from the trailer (aside from the game-specific intro), but take a look below anyway. The Dictator arrives May 18. 

 

Finally, Volkswagen has debuted a commercial to follow up its young Darth Vader spot from last year. At first, it doesn't seem to have much to do with that one, but keep watching until the end...  


Have Your Say
To comment on this, and all articles, register for free or login now.

Watson May Have Your Voice In My Head
For director David Yates
Denzel Washington Could Be The Equalizer
Update: He's in!

Your Comments

Empire..........
I thought this was supposed to be the G.I Joe spot, not something about Sacha Baren Cohen - just goes to show on how bothered Empire are about G.I Joe More

Posted by umer_ejaz at 15:57 on 02 February 2012 | Report This Post

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
The Future Of Film: The Streaming Services Will Be Major Studios
(Or how Hollywood will have to start worrying about Netflix)

The Empire Podcast #129: Liam Neeson Interview
Plus Max Irons, Sam Claflin, Douglas Booth, Holliday Grainger and Jessica Brown Findlay drop by to talk The Riot Club

The Future Of Film: We'll Be Watching Films In Virtual Reality
Immerse cinema aims to become the must-have experience for the filmgoers of the future

The Future Of Film: Cinema Will Cross The Uncanny Valley
The future of VFX, from believable digital humans to underwater mocap

The Future Of Film: There Will Be Another Indie Golden Age
Independent producers are growing from micro-budgets to something a lot bigger

Empire's Epic Interstellar Subscribers' Cover
The countdown begins to Christopher Nolan's sci-fi masterpiece

Shut Up, World! Gary Busey Is Talking!
Strap yourselves in and meet a true Hollywood original.

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)