Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Star Wars: The Force Awakens Teaser Trailer
The Farewell To Middle-earth Issue
Review Of The Year 2014
Subscribe: Get 12 Issues For £25
Buy the perfect Christmas present this year
Farewell To Middle-earth
Full details of our Peter Jackson-edited issue
Movie News

LATEST HEADLINES
TODAY
New Images From Marvel's Daredevil
Not one but two! It's almost like it's Christmas...
More Movie News

RELATED NEWS
10 December 2014
San Andreas Teaser Trailer Quakes Online
Whole lotta shakin' going on
More Movie News

RELATED FUTURE FILMS
Fast And Furious 7
03 April 2015
More Future Films

RELATED REVIEWS
Hercules (2014)
Empire Star Rating
Pain & Gain
Empire Star Rating
Red 2 (2013)
Empire Star Rating
Snitch (2013)
Empire Star Rating
G.I. Joe: Retaliation (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

G.I. Joe: Retaliation Super Bowl Ad
Rock! Boom! Blast!

02 February 2012  |  Written by James White  |  Source: Apple

submit to reddit

Though the Super Bowl doesn't even happen in the US until this coming Sunday, it would appear that the film studios and various related companies just can't wait to show us their wares and, like eager children offering up their still-wet finger paintings, we're now being treated to a barrage of early ads. One example is the G.I. Joe: Retaliation spot, which you can gawp at below.

 

It's only a 30-second ad, but it feels very much in keeping with the most recent trailer: lots of Dwayne Johnson being tough and cool, plenty of action, some music and a Brucie (Willis, not Forsyth) bonus.

The few new seconds of footage include a quick glimpse of Cobra Commander and plenty of chances to watch the Joes in action. The film itself lands on June 22.

But the Joe spot is unusual in that it's the whole thing. So far this year, we've been plagued with tiny teasers of already-short promos for the likes of The Avengers and John Carter. We'll put those full ads up once they go online.

One other film that has decided to post a full-length version of its ad now is Sacha Baron Cohen's latest comedy, The Dictator. There's really nothing new here from the trailer (aside from the game-specific intro), but take a look below anyway. The Dictator arrives May 18. 

 

Finally, Volkswagen has debuted a commercial to follow up its young Darth Vader spot from last year. At first, it doesn't seem to have much to do with that one, but keep watching until the end...  


Have Your Say
To comment on this, and all articles, register for free or login now.

Watson May Have Your Voice In My Head
For director David Yates
Denzel Washington Could Be The Equalizer
Update: He's in!

Your Comments

Empire..........
I thought this was supposed to be the G.I Joe spot, not something about Sacha Baren Cohen - just goes to show on how bothered Empire are about G.I Joe More

Posted by umer_ejaz at 15:57 on 02 February 2012 | Report This Post

SUBSCRIPTION OFFERS

SAVE UP TO 69% GET 12 ISSUES FOR ONLY £25
Get the best seat in the house by subscribing to the world's biggest movie magazine today. Save up to 69% and every month you'll get exclusive subscriber-only covers, access to the biggest stars and the best news, reviews and behind-the-scenes reports straight from the set. Click here to find the perfect offer for you


CURRENT HIGHLIGHTS
Dan Stevens: The Breakout Star Of 2014
We congratulate The Guest star on his year to remember

The 15 Most Memorable Character Deaths Of The Year
2014’s RIP honour roll

Review Of The Year: 10 Best Soundtracks Of 2014
The scores and OSTs to add to your playlist

Watch: Night At The Museum's Cast Share Their Favourite Robin Williams Performance
Ben Stiller, Owen Wilson and Ben Kingsley pay tribute to the actor

Watch: Jack O'Connell And Luke Treadaway Talk Unbroken
On POWs, panto and how to name your bomber

Review Of 2014: The 15 Best Cameos Of The Year
Our favourite one-scene movie-stealers

8 Things You Can Learn From The BFI's Star Wars Exhibition
The original crawl, a 'grotesque' villain and a very different princess

Subscribe to Empire magazine
Get 12 Issues Of Empire For Only £25!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 12 issues of Empire for just £25!
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)