Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Subscribe To Empire!
Get 12 issues from just £25
Must-Have Movie Collectibles
Bid on some classic memorabilia
Movie News

LATEST HEADLINES
YESTERDAY
Terminator Genisys Super Bowl Spot Online
Watch out for back-flipping buses...
Jay Roach Rounds Up Mad Dogs
He'll direct the action comedy
Insurgent Super Bowl Ad Launches
Tris is The One
Ted 2 Trailer Slides Online
Can Ted prove he's a person?
Podcast 146: Alex Garland, Paul Thomas Anderson
It's a kind of magic...
Exclusive: First Still From The 9th Life Of Louis Drax
Jamie Dornan is a man on wires
Teaser Trailer For Spooks: The Greater Good
Harry's spy game?
Matthew McConaughey Is Born To Run
And he's also struck Gold
Paul Bettany Says Marvel Has Plans For The Vision
Multi-film deal ahoy!
Geoffrey Rush Considers Himself Lionel Bart
Playing the composer in Vadim Jean's biopic
More Movie News

RELATED NEWS
07 January 2015
Phil Lord And Chris Miller On The Upcoming Lego Movies
From Ninjago to The Lego Movie 2
More Movie News

RELATED REVIEWS
The Lego Movie (2014)
Empire Star Rating
Detroit Rock City
Empire Star Rating
Small Soldiers
Empire Star Rating
Mouse Hunt
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Adam Rifkin Chewing On Peeps
Producer buys sweet brand as next movie

23 April 2014  |  Written by Owen Williams  |  Source: Deadline

submit to reddit

Where next after the unlikely pitch-hitter of The Lego Movie? Looking for the next colourful and popular intellectual property to turn into a blockbuster narrative animated classic, producer Adam Rifkin has hit on the sweetie brand Peeps. His producing partners Brent Tinter and Brian E. Rochlin are supporting him in his dream.

Peeps are sugar-coated marshmallows much loved in America and Canada. They come in day-glo colours and are shaped mostly like cute animals (chicks, bunnies and so on), with seasonal variations for Hallowe'en, Valentine's Day and Christmas. Pennsylvania manufacturer Just Born makes something like $2bn a year from them. Scientists have ascertained that Peeps do not dissolve in acetone, sodium hydroxide or sulphuric acid, which sounds like a gambit from The Unbelievable Truth but seems to be legit.

As is the way of these things (see butter sculpting and so on), there is also an odd culture around Peeps involving diorama contests: the winner of a Washington Post competition this year recreated the setting of Martin Luther King's "I have a dream" speech. This is the crux of the film's pitch, which sees a lone Peep getting separated from his comrades just before a contest, and having to make his way through the fantasy-lands of several alien dioramas before he can get back to his own. So, yeah.

We live in a world where we don't have a Thundercats movie. Just saying.

Rifkin's previous credits include Underdog and the rather good Detroit Rock City. As a writer he also gave us Mousehunt and, perhaps significantly here, Small Soldiers. He'll be writing the Peeps screenplay himself before taking the project out for studio deals.

How is this a thing that is happening? Honestly, we just don't know anymore.


But how does this make you feel?
Those things are indigestible and weird and I'm scared.
We're basing movies on sweets now? That's it, I'm joining the foreign legion.
Sweet, dude!
And now I have a craving for marshmallow.
  View results without voting


Have Your Say
To comment on this, and all articles, register for free or login now.

Exclusive: Jurassic World Sequels Planned
Plus Colin Trevorrow on Omar Sy
First Look At TV's New Constantine
Update: It's going to series


CURRENT HIGHLIGHTS
Colin Firth And Taron Egerton Talk Kingsman: The Secret Service
Plus Samuel L. Jackson on bad-guy duties

A Brief History Of The Ring
Everything you need to know about the J-horror reboot

The X-Men TV Series: 10 Possible Plotlines
Mutants on a budget? We suggest some ideas for Fox’s new franchise extension

10 Kid-Friendly Marvel Comics That Could Be The Next Big Hero 6
Walt Disney Animation Studios have a lot to play with elsewhere in the Marvelverse

20 Sitcom Spin-Offs That Were Doomed To Fail
From Joey to Ally and back again…

Five Impressive Oscar Isaac Roles You Didn't Realise Were Oscar Isaac
Welcome to Oscar season...

12 Hitchcock Remakes Ranked From Best To Worst
Lifeboat in space, anyone?

Subscribe to Empire magazine
Get 12 Issues Of Empire For Only £25!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 12 issues of Empire for just £25!
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)