Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
100 Greatest Characters
Your all-time favourite heroes and villains
Subscribe To Empire
Sign up now and save 44%
Movie News

LATEST HEADLINES
YESTERDAY
Podcast 172: Josh Gad
Pixel perfect
Daniel Radcliffe Heads To Imperium
He's playing an FBI agent
Patrick Osborne To Direct Battling Boy
Animator adapting Paul Pope's graphic novel
Tom Cruise Teases Edge Of Tomorrow Sequel
Live. Die. Repeat. Again?
Tom Hardy's Taboo Finds A Director
The Killing's Kristoffer Nyholm takes the chair
Drew Pearce Says The Other Ghostbusters Is Still Happening
Update: Ivan Reitman weighs in
More Movie News

RELATED NEWS
17 July 2015
Michael Cera Voicing Lego Batman's Robin
Holy voice-casting, Batman!
More Movie News

RELATED REVIEWS
The Lego Movie (2014)
Empire Star Rating
Detroit Rock City
Empire Star Rating
Small Soldiers
Empire Star Rating
Mouse Hunt
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Adam Rifkin Chewing On Peeps
Producer buys sweet brand as next movie

23 April 2014  |  Written by Owen Williams  |  Source: Deadline

submit to reddit

Where next after the unlikely pitch-hitter of The Lego Movie? Looking for the next colourful and popular intellectual property to turn into a blockbuster narrative animated classic, producer Adam Rifkin has hit on the sweetie brand Peeps. His producing partners Brent Tinter and Brian E. Rochlin are supporting him in his dream.

Peeps are sugar-coated marshmallows much loved in America and Canada. They come in day-glo colours and are shaped mostly like cute animals (chicks, bunnies and so on), with seasonal variations for Hallowe'en, Valentine's Day and Christmas. Pennsylvania manufacturer Just Born makes something like $2bn a year from them. Scientists have ascertained that Peeps do not dissolve in acetone, sodium hydroxide or sulphuric acid, which sounds like a gambit from The Unbelievable Truth but seems to be legit.

As is the way of these things (see butter sculpting and so on), there is also an odd culture around Peeps involving diorama contests: the winner of a Washington Post competition this year recreated the setting of Martin Luther King's "I have a dream" speech. This is the crux of the film's pitch, which sees a lone Peep getting separated from his comrades just before a contest, and having to make his way through the fantasy-lands of several alien dioramas before he can get back to his own. So, yeah.

We live in a world where we don't have a Thundercats movie. Just saying.

Rifkin's previous credits include Underdog and the rather good Detroit Rock City. As a writer he also gave us Mousehunt and, perhaps significantly here, Small Soldiers. He'll be writing the Peeps screenplay himself before taking the project out for studio deals.

How is this a thing that is happening? Honestly, we just don't know anymore.


But how does this make you feel?
Those things are indigestible and weird and I'm scared.
We're basing movies on sweets now? That's it, I'm joining the foreign legion.
Sweet, dude!
And now I have a craving for marshmallow.
  View results without voting


Have Your Say
To comment on this, and all articles, register for free or login now.

Exclusive: Jurassic World Sequels Planned
Plus Colin Trevorrow on Omar Sy
First Look At TV's New Constantine
Update: It's going to series


CURRENT HIGHLIGHTS
Black Mass Trailer Breakdown With Director Scott Cooper
Find out what's what with Johnny Depp's take on Boston Gangster Whitey Bulger

The N.W.A-Team
Empire visits the set of Straight Outta Compton

Mission: Impossible - Rogue Nation
Read Empire's official verdict

Empire Meets Joely Richardson
On Maggie, Arnie and Event Horizon

100 Greatest Movie Characters
The complete list of your all-time favourite heroes and villains

Vote Now For Your Favourite TV Shows
Pick your top five - if you can...

Paul Rudd Is Awesome
Being awesome: from Clueless to Ant-Man

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe now!

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe now!

Subscribe now and save up to 67%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)