Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
The Perfect Night In
Great Movies From Warner Bros.
Subscribe To Empire
Sign up now and save up to 63%
Movie News

LATEST HEADLINES
YESTERDAY
New Spectre Poster Lands
Look out for that skull, 007!
Mahershala Ali Will Be Luke Cage's Cottonmouth
He'll be a big foe for our hero
Jason Momoa Starring In Braven
He's a lumberjack but he might not be okay for long...
Mark Ruffalo Says The Hulk Was Cut From Captain America: Civil War
No room for a Brucie bonus after a script change
Gerard Butler Finds The Headhunter's Calling
Business whizz meets personal crisis
New Trailer For The Lobster Simmers Online
Colin Farrell makes an excellent choice
Cate Blanchett Will Be Lucille Ball
In a new biopic written by Aaron Sorkin
Ansel Elgort Finds Code Name Veil
Starring in the CIA drama
Cary Fukunaga Explains His Exit From It
'We didn't want to make the same movie...'
Uzo Aduba Joins American Pastoral
David Strathairn and more also aboard Ewan Mcgregor's film
Scott Cooper In Talks To Direct American Wolf
Leonardo DiCaprio wants him to tackle the story of a hunter and his accidental act
Pilou Asbæk Will Be Game Of Thrones' Euron Greyjoy
The Danish actor will appear in season six
Edward Ashley Heads For The Lost City Of Z
Joining his In The Heart Of The Sea co-star Tom Holland
More Movie News

RELATED NEWS
13 August 2015
Zach Galifianakis Will Be Lego Batman's Joker
We have a new Clown Prince of Crime
More Movie News

RELATED REVIEWS
The Lego Movie (2014)
Empire Star Rating
Detroit Rock City
Empire Star Rating
Small Soldiers
Empire Star Rating
Mouse Hunt
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Adam Rifkin Chewing On Peeps
Producer buys sweet brand as next movie

23 April 2014  |  Written by Owen Williams  |  Source: Deadline

submit to reddit

Where next after the unlikely pitch-hitter of The Lego Movie? Looking for the next colourful and popular intellectual property to turn into a blockbuster narrative animated classic, producer Adam Rifkin has hit on the sweetie brand Peeps. His producing partners Brent Tinter and Brian E. Rochlin are supporting him in his dream.

Peeps are sugar-coated marshmallows much loved in America and Canada. They come in day-glo colours and are shaped mostly like cute animals (chicks, bunnies and so on), with seasonal variations for Hallowe'en, Valentine's Day and Christmas. Pennsylvania manufacturer Just Born makes something like $2bn a year from them. Scientists have ascertained that Peeps do not dissolve in acetone, sodium hydroxide or sulphuric acid, which sounds like a gambit from The Unbelievable Truth but seems to be legit.

As is the way of these things (see butter sculpting and so on), there is also an odd culture around Peeps involving diorama contests: the winner of a Washington Post competition this year recreated the setting of Martin Luther King's "I have a dream" speech. This is the crux of the film's pitch, which sees a lone Peep getting separated from his comrades just before a contest, and having to make his way through the fantasy-lands of several alien dioramas before he can get back to his own. So, yeah.

We live in a world where we don't have a Thundercats movie. Just saying.

Rifkin's previous credits include Underdog and the rather good Detroit Rock City. As a writer he also gave us Mousehunt and, perhaps significantly here, Small Soldiers. He'll be writing the Peeps screenplay himself before taking the project out for studio deals.

How is this a thing that is happening? Honestly, we just don't know anymore.


But how does this make you feel?
Those things are indigestible and weird and I'm scared.
We're basing movies on sweets now? That's it, I'm joining the foreign legion.
Sweet, dude!
And now I have a craving for marshmallow.
  View results without voting


Have Your Say
To comment on this, and all articles, register for free or login now.

Exclusive: Jurassic World Sequels Planned
Plus Colin Trevorrow on Omar Sy
First Look At TV's New Constantine
Update: It's going to series


CURRENT HIGHLIGHTS
Wes Craven: Film By Film
Empire celebrates the late, great horror director

My Movie Life: Andrew Haigh
The 45 Years director on the movies that made him

Vanity Projects: The Musical Edition
A dozen more hits and misses from the rock and pop world

Inside The Martian: Empire Meets NASA
Prepare to science the shit out of it...

Deadpool: A Complete History
Empire's guide to The Merc With A Mouth, in comics and on screen

Spectre – Everything You Need To Know
Empire's essential briefing on James Bond's 24th outing

The N.W.A-Team
Empire visits the set of Straight Outta Compton

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month! Save money today and

Subscribe now!

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device! Save money today and

Subscribe now!

Subscribe now and save up to 63%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)