Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Gal Gadot's Wonder Woman Revealed
The Inside Story Of Sideshow Collectibles
Guardians Of The Galaxy Review
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
Subscribe: 6 Issues For £15!
Subscribe today and save 37% off the cover price!
Movie News

LATEST HEADLINES
TODAY
Empire's The Hobbit: The Battle Of The Five Armies Covers Are Here
Bard The Bowman or Smaug The Magnificent?
First Teaser Trailer For The Hobbit: The Battle Of The Five Armies
'Will you follow me... one last time?'
Fresh Red Band Sin City: A Dame To Kill For Trailer
This rotten town... It soils everybody
Christopher Walken Recruited For The Jungle Book
Giancarlo Esposito also aboard Jon Favreau's film
New Horns Promo Arrives
Daniel Radcliffe, you little devil
Eva Green Heads For Miss Peregrine’s Home For Peculiar Children
She's in talks to reunite with Tim Burton
Bruce Campbell Says Welcome To Purgatory
It's a not-so-wonderful afterlife
New Maze Runner Poster Lands
Welcome to the concrete jungle
Comic-Con: Mad Max: Fury Road Footage Online
And some new images and posters
Teaser Trailer For The Hunger Games: Mockingjay Part 1
Katniss fights another day
Quentin Tarantino Confirms Revived Hateful Eight
Tells Comic-Con, 'We're doing it'.
More Movie News

RELATED NEWS
12 March 2014
Chris McKay Hired To Build Lego Movie Sequel
The first film's animation director nabs the full gig
More Movie News

RELATED REVIEWS
The Lego Movie (2014)
Empire Star Rating
Detroit Rock City
Empire Star Rating
Small Soldiers
Empire Star Rating
Mouse Hunt
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Adam Rifkin Chewing On Peeps
Producer buys sweet brand as next movie

23 April 2014  |  Written by Owen Williams  |  Source: Deadline

submit to reddit

Where next after the unlikely pitch-hitter of The Lego Movie? Looking for the next colourful and popular intellectual property to turn into a blockbuster narrative animated classic, producer Adam Rifkin has hit on the sweetie brand Peeps. His producing partners Brent Tinter and Brian E. Rochlin are supporting him in his dream.

Peeps are sugar-coated marshmallows much loved in America and Canada. They come in day-glo colours and are shaped mostly like cute animals (chicks, bunnies and so on), with seasonal variations for Hallowe'en, Valentine's Day and Christmas. Pennsylvania manufacturer Just Born makes something like $2bn a year from them. Scientists have ascertained that Peeps do not dissolve in acetone, sodium hydroxide or sulphuric acid, which sounds like a gambit from The Unbelievable Truth but seems to be legit.

As is the way of these things (see butter sculpting and so on), there is also an odd culture around Peeps involving diorama contests: the winner of a Washington Post competition this year recreated the setting of Martin Luther King's "I have a dream" speech. This is the crux of the film's pitch, which sees a lone Peep getting separated from his comrades just before a contest, and having to make his way through the fantasy-lands of several alien dioramas before he can get back to his own. So, yeah.

We live in a world where we don't have a Thundercats movie. Just saying.

Rifkin's previous credits include Underdog and the rather good Detroit Rock City. As a writer he also gave us Mousehunt and, perhaps significantly here, Small Soldiers. He'll be writing the Peeps screenplay himself before taking the project out for studio deals.

How is this a thing that is happening? Honestly, we just don't know anymore.


But how does this make you feel?
Those things are indigestible and weird and I'm scared.
We're basing movies on sweets now? That's it, I'm joining the foreign legion.
Sweet, dude!
And now I have a craving for marshmallow.
  View results without voting


Have Your Say
To comment on this, and all articles, register for free or login now.

Exclusive: Jurassic World Sequels Planned
Plus Colin Trevorrow on Omar Sy
First Look At TV's New Constantine
Update: It's going to series

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
A Pocket Guide To Game Of Thrones’ New Cast Members
Know your Doran Martell from your Nym Sand

Directors Special: Peter Hyams Goes Film-By-Film
The veteran director on Timecop, Outland, 2010, Enemies Closer and more

Explore The Massive Avengers: Age Of Ultron Comic-Con Banner
Use our interactive gadget to zoom in on Hulk, Iron Man, The Vision and co. in action

The 10 Biggest Stories Of Comic-Con 2014
The shocks to emerge from this year's geek-fest. Avengers! Max! Mann!

Models Inc.: The Inside Story Of Sideshow Collectibles
How the likes of Batman, Superman and Luke Skywalker become collectible figures

Classic Feature: Jack Nicholson - Gods Among Us
Charisma, consistency and cunning summed up in a single word: Jack.

The Empire Podcast #121: Brett Ratner Talks Hercules On This Week's Show
Plus The Purge: Anarchy producer Jason Blum pops in to talk horror

Subscribe to Empire magazine
Get The 301 Greatest Movies Of All Time Subscribers' Cover

Subscribe today and get the cover and 3 issues for only £10!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)