Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Subscribe To Empire!
Save up to 70%
Empire
Film Studies 101
Movie News

LATEST HEADLINES
TODAY
Zack Snyder Tweets New Batman Suit Picture
A better look at Ben Affleck's suit
It's Steve Carell Vs. Emma Stone In Battle Of The Sexes
They're on for the real-life tennis tale
Billy Zane Is Back Back Back For Zoolander 2
He's a cool dude!
Wes Craven Rediscovers People Under The Stairs
And finds We Are All Completely Fine
Adrianne Palicki In Talks For Agents Of S.H.I.E.L.D. Spin-off
Nick Blood is her likely co-star
James Wan To Conjure The Entity
Producing a remake of the 1981 horror
The Lego Batman Movie Leaps Over Ninjago
The Dark Knight will hit cinemas first. Cue the theme!
Adam Scott Has A Sexy Sleepover In The Overnight Trailer
Pizza night turns into something more...
More Movie News

RELATED NEWS
TODAY
The Lego Batman Movie Leaps Over Ninjago
The Dark Knight will hit cinemas first. Cue the theme!
More Movie News

RELATED REVIEWS
The Lego Movie (2014)
Empire Star Rating
Detroit Rock City
Empire Star Rating
Small Soldiers
Empire Star Rating
Mouse Hunt
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Adam Rifkin Chewing On Peeps
Producer buys sweet brand as next movie

23 April 2014  |  Written by Owen Williams  |  Source: Deadline

submit to reddit

Where next after the unlikely pitch-hitter of The Lego Movie? Looking for the next colourful and popular intellectual property to turn into a blockbuster narrative animated classic, producer Adam Rifkin has hit on the sweetie brand Peeps. His producing partners Brent Tinter and Brian E. Rochlin are supporting him in his dream.

Peeps are sugar-coated marshmallows much loved in America and Canada. They come in day-glo colours and are shaped mostly like cute animals (chicks, bunnies and so on), with seasonal variations for Hallowe'en, Valentine's Day and Christmas. Pennsylvania manufacturer Just Born makes something like $2bn a year from them. Scientists have ascertained that Peeps do not dissolve in acetone, sodium hydroxide or sulphuric acid, which sounds like a gambit from The Unbelievable Truth but seems to be legit.

As is the way of these things (see butter sculpting and so on), there is also an odd culture around Peeps involving diorama contests: the winner of a Washington Post competition this year recreated the setting of Martin Luther King's "I have a dream" speech. This is the crux of the film's pitch, which sees a lone Peep getting separated from his comrades just before a contest, and having to make his way through the fantasy-lands of several alien dioramas before he can get back to his own. So, yeah.

We live in a world where we don't have a Thundercats movie. Just saying.

Rifkin's previous credits include Underdog and the rather good Detroit Rock City. As a writer he also gave us Mousehunt and, perhaps significantly here, Small Soldiers. He'll be writing the Peeps screenplay himself before taking the project out for studio deals.

How is this a thing that is happening? Honestly, we just don't know anymore.


But how does this make you feel?
Those things are indigestible and weird and I'm scared.
We're basing movies on sweets now? That's it, I'm joining the foreign legion.
Sweet, dude!
And now I have a craving for marshmallow.
  View results without voting


Have Your Say
To comment on this, and all articles, register for free or login now.

Exclusive: Jurassic World Sequels Planned
Plus Colin Trevorrow on Omar Sy
First Look At TV's New Constantine
Update: It's going to series


CURRENT HIGHLIGHTS
The 15 Most Controversial Alternate Endings
How some of your favourite films could have finished...

80 Of The Best Movie Star Adverts
From Sly Stallone selling bread to Hugh Jackman dancing for Ice Tea

Showrunner Matthew Weiner Reveals 7 Mad Men Secrets
The truth about The Beatles and that lawnmower

New Star Wars: The Force Awakens Trailer Breakdown
Everything you need to know about the second teaser

Podcast #157: Alan Rickman
From A Little Chaos to Die Hard and back again

From Hell! 22 Stalker Psychodramas
From fatal attractions to single white females

Alfonso Gomez-Rejon On The Town That Dreaded Sundown
The American Horror Story director on his cult slasher remake

Subscribe to Empire magazine
Subscribe now and save up to 70%

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Subscribe now and save up to 70%
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)