The Maleficent marketing bods have been earning their corn (or magic beans, possibly; we don't know the mysterious ways of Disney's payroll), with a campaign that's been strong in both identity and visual flair. Last year we had simple, stylish teasers like this debut effort, and this latest one-sheet is no less dazzling. Click on the image below for a closer look.
There are fairies and magic and a sleeping princess and EVIL lurking, just like our bedtime stories promised, as well as that star from that Oscars selfie. As movie posters go, this one stands out like a giant in a world of poorly photoshopped dwarves.
The storysees Jolie's Maleficent grow up in an idyllic forest, only to see it ravaged by an invading army. She's betrayed by those closest to her, leaving her heart poisoned and her mind corrupted by thoughts of vengeance. Out for revenge, she curses the baby daughter of the invading king – but as the child grows up (into Super 8's Elle Fanning), she realises that the youngster may be the key to peace between the kingdoms.
Miranda Richardson, Sharlto Copley, Peter Capaldi, Lesley Manville and Juno Temple also appear, while former VFX super Robert Stromberg has been overseeing from the chair marked 'director'.