More persistent than the rain, the Noah marketing campaign ploughs on with another poster – this time of the ‘motion’ variety – and it’s been YooToobed for you to watch before it can be spotted adorning the escalator wall of your nearest tube or train station.
Darren Aronofsky’s most ambitious movie since The Fountain, albeit substantially grander than that in scale and budget, Noah is shaping up to be one of 2014’s most intriguing multiplex offerings. Can it stitch together its Biblical, blockbuster and indie roots with the big action beats and star-heavy cast into something that's dramatically satisfying and cerebral in that Aronofsky style? Time will tell.
Co-written by Aronofsky and Gladiator and Skyfall scribe John Logan, Noah is shaping up to be a radical reimagining not just of the Old Testament story, but of Aronofsky’s career. Catch it in UK cinemas from April 4.