Gemma Arterton has been magnetic in films from Byzantium to The Disappearance Of Alice Creed, survived the Bond girl thing, is the new Gemma Bovery and she scrubs up better than Alfred Molina in LEGO. She'll soon be lending a critical eye to a new generation of acting talent as a judge of 2014's EE BAFTA Rising Star Award.
"I’m honoured to be part of this year's EE Rising Star Award jury," Arterton enthused. "I know industry support and recognition is crucial for success when you are starting out."
Arterton joins a panel of film folk that includes Harry Potter casting director Karen Lindsay-Stewart, In Bruges producer Peter Czernin, director Kirk Smith (Nanny McPhee) and our very own Chris Hewitt. Together, they will whittle down the worthy candidates into a shortlist that's announced on January 6 and put to you, the viewing public, to vote on.
As a talent-spotting contest goes, the Rising Star gong has pedigree. Previous winners include James McAvoy (2005), Eva Green (2006), Shia LaBeouf (2007), Noel Clarke (2008), Kristen Stewart (2009), Tom Hardy (2010), Adam Deacon (2011) and Juno Temple last year.
Next year's winner will be announced at the BAFTAs on February 16.