Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
4Music's Size Does Matter
Introducing your new favourite app
Movie News

LATEST HEADLINES
TODAY
New Trailer for Seventh Son
Jeff Bridges gets his Gandalf on
Second Shaun The Sheep Teaser Is Here
He's off to pastures new...
More Movie News

RELATED NEWS
03 December 2010
Katzenberg Talks DreamWorks Sequels
Two more Dragons, five Pandas...
More Movie News

Jeffrey Katzenberg Planned More Breaking Bad
DreamWorks bid big for three more episodes

10 October 2013  |  Written by Phil de Semlyen  |  Source: Movieweb

submit to reddit

Breaking Bad

We've encountered some huge Breaking Bad fans in our recent travels. Jude Law, Tony Gilroy, Shane Meadows, Steven Soderbergh and... well, just about everyone else in movieland has drunk the crystal blue Kool-Aid and come up smiling. None of them, however, can hold a candle to Jeffrey Katzenberg. The DreamWorks boss, a self-proclaimed Breaking Bad "nut", has revealed that he offered Vince Gilligan an astonishing $75m to make three more episodes.

His "crazy idea" was to capitalise on the show's new-found ubiquity by airing three 90-minute episodes. According to Katzenberg, these would be broken down into six-minute chunks and aired online with viewers charged between 50 and 99 cents to access them.

"I had no idea where this season was going," he told the MIPCOM conference in Cannes. "The last series cost about $3.5 million an episode, so they would make more profit from these three shows than they made from five years of the entire series. I said [to them], 'I'm going to create the greatest pay-per-view television event for scripted programming anybody's ever done.'"

The idea was floated so recently - six weeks ago, according to Katzenberg - that it doesn't sound like it was ever a likely runner, even before the Netflix factor is considered. Sure enough, the show's denouement, Felina, had been long-since locked in and the idea came to naught.

Nonetheless, it's a fascinating snippet that shows Hollywood's appetite for exploiting the online viewing community. Katzenberg shared the story to illustrate his vision for the TV of the future: "I have the courage of my convictions in this. I just think that there is a whole new platform for [episodic] entertainment... and the higher the quality of the stuff that fills it, the higher people will be paid for the work that they are doing there." Interestingly, Steven Soderbergh had a similarly innovative vision for the show; one he shared with Empire back in early summer.

If you're looking more Breaking Bad goodness to fill the void, this is the right place to be. It's home to arguably the world's greatest collection of Breaking Bad interviews - Gilligan, Cranston, Paul, Gunn, Esposito et al - as well as a playlist of tunes from the show and a 'What to Watch Next' guide of top telly to help take the edge off the cold turkey. Oh, and a spoiler podcast to mark the end of the show.


Have Your Say
To comment on this, and all articles, register for free or login now.

The Angry Birds Movie Announces Its Directors
Fergal Reilly and Clay Kaytis step into the catapult
Disney Re-Scales Pete's Dragon
UPDATE: David Lowery in talks to direct his script

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
The Many Deaths Of Sean Bean
The actor talks us through his on-screen offings

Rogues Gallery: Powers Boothe
Sin City's Roark talks us through his most memorable baddies

Richard Attenborough: In Celebration
Saluting a man who made a lasting impact on cinema and beyond…

Exclusive: Luc Besson Talks Lucy
'There is no bullshit with Scarlett Johansson'

Video: Daniel Radcliffe Talks What If...
On Gordon Ramsay, swearing and date movies

The 24 Best Film-Related Ice Bucket Challenges
The viral craze that won’t quit takes in some of Hollywood’s finest

Who Shot First? The Complete List Of Star Wars Changes
An exhaustive chronology of George Lucas' post-release tinkering

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)