Toiling in the shadow of bigger players such as Pixar, DreamWorks and Fox / Blue Sky are the smaller indie ‘toon companies, who often struggle to find a box office niche. The latest company, UK outfit Kaleidoscope, will be hoping that a Toy Story-style adventure called Once Upon A Time In The Kitchen about spoons and such plus voice work from Nicholas Hoult, Gemma Arterton and Stephen Fry will help its cause.
Alexander Williams, who has worked as an animator on the likes of The Lion King, Monster House and The Iron Giant, is stepping up to direct this one, working from a script by Friends veteran Chris Brown.
They will be kicking off work in September on the tale of a kitchen divided between everyday utensils and the snooty best silver from the other side of the table. It doesn’t sound like the most compelling concept just yet, but then who would’ve guessed that the secret life of playthings or insects would become big successes?
Williams, as you'd expect from a director of a movie like this, was quick to stress the potential film’s universal appeal: "It’s a fantasy adventure aimed squarely at a family audience, but with enough sophisticated wit to keep the grown-ups happy."