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Exclusive: Marvel Chief Kevin Feige Talks Avengers: Age Of Ultron
The thoughts behind the title and Loki as an ongoing bad guy...

24 July 2013  |  Written by Ali Plumb  |  Source: Exclusive

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avengers age of ultron logo avengers 2 logo

After the Avengers 2-announcing Marvel panel rocked Comic-Con to its geeky foundations on Saturday, Empire got the chance to speak to the superhero studio's head honcho, Kevin Feige, about everything from Thanos to Ultron. That includes the upcoming Thor: The Dark World and Captain America: The Winter Soldier, and a certain staff-wielder by the name of Loki.

At the bottom of this news story is the video interview in full, but here are a few choice titbits to whet your appetite, kicking off with the choice of the name The Avengers: Age Of Ultron.

How long has this been in the works? The comic book run is only just wrapping up...

"It's not that [run's] story, but it's that title. It's been in the works for seven or eight months... There are some things in this movie, that you'll see in 2015, that arise directly from casual conversations Joss and I had on the set of the first one. 'Would it be cool if...?' 'That would be cool!'"

"We came up with a few titles, but every month a new comic book appeared, and that's a great title. Age Of Ultron is a great title. We had a few other 'Of Ultrons', but that was the best one. So we're borrowing that title, but taking storylines from decades of Avengers storylines."

On the topic of Loki, Feige refused to admit that the mischievous Norse god won't be in the Avengers sequel - despite Joss Whedon saying something to that effect on a recent Empire Podcast - but did have something very intriguing to say on the character...

"We think Loki could be the big bad for us, for a long time," said Feige. Seeing so many Lokis on the floor at Comic-Con tells the Marvel team "to keep following their instincts..."

This implies that Loki may well survive the events of Thor: The Dark World, living to cause trouble another day, something that is very intriguing indeed considering the trailer shown at Comic-Con. This might be another classic case of Marvel misdirection, but it's worth filing away in the back of the brain for when it does (or doesn't) come to light on The Dark World's October 30 release.

For all that and more, watch this 10-minute interview below. Captain America: The Winter Soldier is out on May 2, 2014, and Avengers: Age Of Ultron will assemble on May 1, 2015. 


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Your Comments

Loki brings the Avengers together in the comics & movie
Loki is always and forever one of the most interesting characters in the Marvel Universe because he is always changing and developing. He is the master manipulator, a warrior, a magic user, a woman, a parent, an innocent boy, a repentant savior, a murderer, a lover of bacon, etc- He is Loki whom you can never trust and never know what you will get... I love him and hate him. Loki is a fantastic foil for any protagonist or an antagonist, he's a wonderful asset to Marvel. And recently he just m More

Posted by treize05 at 23:04 on 25 July 2013 | Report This Post

Loki's eternally relevant because he's a trickster ...
... he's a born manipulator and comfortable placing his loyalties wherever they serve him best. Personally, I'd like to see him in both Thor and Avengers for the foreseeable future. I'd love to see him have to reluctantly join the Avengers and be on the good guys' side, but not like it much. It would be worth it for the banter alone. More

Posted by Nicky C at 09:13 on 25 July 2013 | Report This Post

Loki's arc should end in the next Thor movie. The Avengers need to move on to bigger, badder and more dangerous foes. Just saying... More

Posted by C K Dexter Haven at 06:07 on 25 July 2013 | Report This Post

Loki is an excellent character for Marvel to continue to develop. He has the potential for incredible depth, the character appeals to a much wider fanbase than a lot of the other villians in the Marvel universe. What a nice change from the low brow, hulk type bad guys that the prepubescent fanboys like so much. Hiddleston has done one hell of a job making Loki multi-dimensional.....something you won't ever get with the mindless thugfest that appeals to the guys who are on here whining about Lo More

Posted by RiverShadow at 19:07 on 24 July 2013 | Report This Post

Why Loki?
I don't really get why a lot of people seem to like Loki so much. He was a good enemy in Thor, with the whole adopted brother arc. But I didn't see the need for him in Avengers at all. Why the heck was he telling a bunch of Germans he wanted to rule them? He was mainly used as glueing material to make the hero's look great (anti-opression Cap, smashable for Hulk), but he didnt really have a good story himself. Now he's in Thor again, betraying stuff again...I dont see the fun. More

Posted by Bluehawk at 18:49 on 24 July 2013 | Report This Post

When I listened to your podcast with Whedon I felt his words had been misintepreted. Sounded as though he was saying that Loki is not there to say terrible things, suggesting he was there for the purpose of being a character in his own right as opposed to a gimmick. Empire interpreted it as 'Loki is not there in the movie', and it seems this interview with Feige supports my interpretation of Whedon's comment. Guess we'll find out in 2015! More

Posted by shrouded_enigma at 17:11 on 24 July 2013 | Report This Post

I agree Loki is a great character in the movies, but there is so much more to marvel than Loki, if you want to keep him, keep him to Thor and not the Avengers More

Posted by Gazzabrook at 16:44 on 24 July 2013 | Report This Post

Enough of Loki! More

Posted by Lord Fury at 14:52 on 24 July 2013 | Report This Post

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