UPDATE: Following recent trailer-follows-still tradition, here and now, a day later, is a proper promo for the multi-million dollar action extravaganza Alan Partridge: Alpha Papa, in which North Norfolk Digital's finest finds himself forced into the role of impromptu hostage negotiator. It's fine: he doesn't have another siege to go to, although he'd rather be at home in bed watching funny videos on YouTube. "Welcome to big school," is the mantra.
We were recently promised "violence, guns and heavy kissing" in Alpha Papa, the long-awaited first big-screen outing for Steve Coogan's pringle-sweatered, Toblerone-addicted, cringetastic horror Alan Partridge. Here, at least, is one of those core elements, in the form of a new still, in which Partridge appears have tooled up, the better to prevent the escalation of some tomfoolery into... something worse.
What's the score? The set-up is is a hostage siege situation that sees North Norfolk Digital's finest facing off against a fellow DJ (Colm Meaney) gone postal. Could go his way, we suppose.
“We’re putting him into a situation,” Coogan told us in our May issue (still available for the iPad, folks). “We had to make it filmic without throwing away the DNA that makes him Alan-like. So we kicked around a lot of ideas and ended up with something that’s a bit Dog Day Afternoon and a bit Network. There is a threat level.” Smell his cheese, you mothers.
With Father Ted man Declan Lowney behind the camera, Alan Partridge: Alpha Papa is set for release on August 7. For more details on the man who brought the world the phrase "Liquid football!", be sure to listen to this podcast interview with Steve Coogan as soon as you ruddy can.