The trailer for the One Direction 3D documentary went live last night, and in the space of under 12 hours it's racked up two million hits. In other words, if you thought you could brush this kinda-sorta concert movie under the red carpet, think again: the world record-breaking kiddly-winks are come right atcha... in 3D.
Known by their fans as "AAAAAAAAIIIIIIIIII!" and by their mums as Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson, the impossibly popular manufactured pop band -- as assembled by Simon Cowell on the seventh season of X-Factor in 2010 -- have a fanbase so gargantuan that the film's success is practically guaranteed.
Alas, anyone hoping the trailer would show the auteurial hand of the film's director, Morgan "Supersize Me" Spurlock, will have to re-evaluate their world view. The following 112 seconds are about as generic as you'd expect: all soft guitar plucking, behind-the-scenes antics and footage of the five adolescent-looking millionaires signing fans' memorabilia.
Oh, and lots of screaming. And phonecalls to mum.
A word of advice before you click play on the video above: make sure you don't accidentally click through to the actual YouTube page, as the comments underneath tend to be mainly in capitals and OMGS. Here's a taster for you: "AAH IM CRYING ALREADY I DONT KNOW IF I'LL BE ABLE TO STAND THE MOVIE." Well, quite.
If the stars align for Simon Cowell and his crew, hopefully 1D3D - as fans are already calling it - will make more than Justin Bieber's Never Say Never, which hauled in $100 million at the box office over in US.
August 30 is the day