Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Star Wars: The Force Awakens Teaser Trailer
The Farewell To Middle-earth Issue
Review Of The Year 2014
Subscribe: Get 12 Issues For £25
Buy the perfect Christmas present this year
Farewell To Middle-earth
Full details of our Peter Jackson-edited issue
Movie News

LATEST HEADLINES
TODAY
Sony Cancels Release Of The Interview
Seth Rogen film on hold after hack attack and warnings
Chris Pratt Features In A New Jurassic World Image
Happy Holidays from him and his raptor
Jim Carrey May Go Into Deep Cover
He's considering a new comedy pitch
More Movie News

RELATED NEWS
16 December 2014
First Trailer For Knight Of Cups
Christian Bale wants a love experience
More Movie News

RELATED FUTURE FILMS
Exodus: Gods And Kings
26 December 2014
More Future Films

RELATED REVIEWS
The Boxtrolls (2014)
Empire Star Rating
A Promise (2014)
Empire Star Rating
Chef (2014)
Empire Star Rating
Transcendence (2014)
Empire Star Rating
The Wolf Of Wall Street (2014)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

See A Chunk Of Iron Man 3's Superbowl Ad
Plus a brand new poster too

31 January 2013  |  Written by James White  |  Source: YouTube

submit to reddit

Teasers for trailers appear to be a marketing trend that is sticking around, at least until studios figure out how to shoot ads directly into our brains. But when the latest short tease offers a glimpse at new Iron Man 3 footage, we’re not going to complain too much. Check it out below. 

It’s all part of the campaign around the film’s Super Bowl TV spot, which will debut on Sunday during the game.

The Super Bowl has been a big market for short film trailers for several years now, and the studios spend millions buying ad time. This year, we can expect to see spots for Star Trek Into Darkness, The Lone Ranger, The Fast And The Furious 6, Oz The Great And Powerful and Oblivion. Plus World War Z will apparently have something during the pre-game segment. At this pint, we’d like to have seen a zombie half time show…

But back to Iron Man 3. In addition to the spot tease, Marvel has also put a new poster online, which shows that Tony Stark will really have a very, very bad day in the film.

With Shane Black directing and Robert Downrey Jr, Don Cheadle Gwyneth Paltrow, Jon Favreau, James Badge Dale, Ben Kingsley and Rebecca Hall (whose role we heard a little about yesterday) also among the cast, Iron Man 3 is out on April 26, and you can read more about it in the new issue of Empire, out today.


Have Your Say
To comment on this, and all articles, register for free or login now.

Sam Worthington Has One For The Dogs
Starring in Phillip Noyce's latest
David Goyer Enters The Breach
Update: He's now set to direct as well as produce

Your Comments

Don't Worry!
The Hulk will catch him! More

Posted by TPM007 at 10:43 on 31 January 2013 | Report This Post

But what about
The behind the scenes documentary about the making of the trailer for the trailer? More

Posted by Greygor at 08:43 on 31 January 2013 | Report This Post

Superbowl
the best thing about the Superbowl is the movie trailers! are we excepting a Man Of Steel one ? More

Posted by Gazzabrook at 08:16 on 31 January 2013 | Report This Post

SUBSCRIPTION OFFERS

SAVE UP TO 69% GET 12 ISSUES FOR ONLY £25
Get the best seat in the house by subscribing to the world's biggest movie magazine today. Save up to 69% and every month you'll get exclusive subscriber-only covers, access to the biggest stars and the best news, reviews and behind-the-scenes reports straight from the set. Click here to find the perfect offer for you


CURRENT HIGHLIGHTS
Review Of The Year: 40 Worst Posters Of 2014
One-sheets that you'd rather not have on your wall

Hobbit Q&As: Ian McKellen On Finally Saying Goodbye And Farewell To Gandalf The Grey
Read our exclusive Hobbit: The Battle Of The Five Armies interviews

Review Of 2014: Empire's Interviews Of The Year
Crews! Chan! Chickens?! The chats we loved in 2014...

Gallery: Peter Jackson Prop Art: The Bigiatures
An exclusive look inside the director's secret warehouse

Review Of 2014: The Best TV Moments Of The Year
We celebrate the small screen's biggest scenes

A Day In The Life Of An Orc
Three of Mordor's finest describe life in the Dark Lord’s employ

20 Great Films You (Probably) Didn't See In 2014
The underseen joys and unreleased gems of the last 12 months

Subscribe to Empire magazine
Get 12 Issues Of Empire For Only £25!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 12 issues of Empire for just £25!
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)