The image we've seen most of, to date, is actually a piece of fan art. Then there were some official stills from EW, but now, finally, here's a proper officially sanctioned "international" poster for Carrie, Kimberly Peirce's new version of Stephen King's infamous horror tome. Chloe Moretz is under the blood.

Yup, it's a new entry into the big-face-with-writing poster genre. EXTREME close-up then, and gore that once again conjures up memories of the climactic scene where Carrie is humiliated at her high-school prom. The marketing for this film so far is very much concentrating on what's familiar about this Carrie, rather then what might separate it from Brian De Palma's. "You will know her name," trumpets the text. Arm yourself because no one else here will save you, the next one will presumably continue.

Peirce (Boys Don't Cry) says she has, reasonably enough, gone back to the original Stephen King novel for inspiration. But the story has also been modernised. "You have to do that," says Peirce, "in order to bring any great piece of work written in one era [in this case the 1970s] into the next." Moretz meanwhile, has been comparing the film's tone to Black Swan.

Julianne Moore is co-starring as Carrie's crazy mom, and the film's currently in post-production, for a UK release on April 5 next year.