Update: Now we can bring you the rest of the new Skyfall banners, showing Daniel Craig's James Bond, Naomie Harris' Eve and Bérénice Marlohe's Sévérine, as well as all four characters together. Yup, Bardem definitely has the worst hair.
Even if you hadn't been following the development of Sam Mendes' Skyfall and knew nothing about the new James Bond film, we reckon you'd still be able to tell that Javier Bardem's Silva, in the new banner below, is a bad 'un. Take a look and then we'll review the evidence.
Consider, for starters, that terrifying blonde hair do, the most upsetting coiffure since, um, Javier Bardem in No Country For Old Men. It both recalls and probably surpasses Christopher Walken's Max Zorin look, previously the epitome of the blonde Bond baddie. Then there's the sinister long black leather jacket, the all-black ensemble (including an always-sinister turtleneck; why do bad guys always hide their neck?) and - most tellingly - the jackboots. People, this is not a man to be trusted.