Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
Promotion: Destiny Awaits
Win a limited edition PS4 and a copy of Destiny
Movie News

LATEST HEADLINES
YESTERDAY
Christian Bale Set For Jungle Book: Origins
Naomie Harris, Cate Blanchett and more also aboard
Pierce Brosnan's The November Man Wins A Sequel
Relativity Studios has it in development
John Lithgow Talks Pixar's The Good Dinosaur
'They have completely reimagined it...'
Ken Jeong Will Try To Kill David Hasselhoff
In a new comedy alongside Hulk Hogan
Winona Ryder Says Show Me A Hero
Alfred Molina and more on for David Simon's new miniseries
Kung Fu Panda Director John Stevenson Boards Noah's Ark
A new indie CG 'toon take on the story
New Trailer For In Order Of Disappearance
Stellan Skarsgård has a revenge mission
More Movie News

RELATED NEWS
11 August 2014
Daisy Ridley Set For Star Wars Episodes VIII And IX Too
And Rian Johnson's reportedly set to direct IX as well as VIII
More Movie News

RELATED REVIEWS
Blackwood (2014)
Empire Star Rating
Papadopoulos & Sons
Empire Star Rating
Death Watch (2012)
Empire Star Rating
Extremely Loud And Incredibly Close (2012)
Empire Star Rating
Win Win (2011)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Branded Trailer Arrives
Marketing is evil. It's true!

30 May 2012  |  Written by James White  |  Source: Yahoo

submit to reddit

It was a little over a year ago that we first reported on Let Me In director Matt Reeves becoming attached to a remake of Ray Nelson’s paranoia-fuelled sci-fi short story Eight O’Clock In The Morning, which provided the source material for John Carpenter’s cult aliens-among-us thriller They Live. While not much appears to have happened with Reeves’ film yet, someone has beaten him to it – in spirit, if not actual origin – as the trailer for Branded demonstrates. Check it out below.

Branded, written and directed by Jamie Bradshaw and Alexander Doulerain, posits a near-future dystopia where corporate brands have well and truly taken over (next Tuesday, then?) The populace is peppered with messages chock full of subliminal signals.

Among those helping to pour the content into our willing consumer brains is ad executive Misha Galkin (Ed Stoppard). But a tragic accident on one of his commercial shoots sends his career into a tailspin and leads him to retreat from the world. When he returns, the scales drop from his eyes and he’s plagues by visions of weird creatures that can directly influence our thoughts. And there’s an even more sinister plan at work. But can he save us from our own appetites? The cast also features Leelee Sobieski, Max von Sydow and Jeffrey Tambor.

With a definite feel of trippy, almost Terry Gilliam-esque style in the effects sequences on display, this could be something fun, provided the message doesn’t get too heavy handed and it avoids spiralling down into something better suited to Kim’s Video Dungeon. After hitting Russian screens first, it’s set to arrive in the US on September 7, but we’ll have to wait and see if it gets picked up for UK release. Meanwhile, why not enjoy the 97 – count ‘em! – QR codes embedded in the trailer. Way to embrace the irony, marketers!


Have Your Say
To comment on this, and all articles, register for free or login now.

New Sinister Posters Online
Ethan Hawke vs. the Boogie-Man
Denzel Washington Could Be The Equalizer
Update: He's in!

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Who Shot First? The Complete List Of Star Wars Changes
An exhaustive chronology of George Lucas' post-release tinkering

Gamescom 2014: The 10 Most Exciting Games
Zombies! Guns! Tombs! Sheep! Watch the trailers right here...

Who Is Mack Bolan? Your Guide To Cinema's New Action Man
As Bradley Cooper lines up to star as the hero, here's your handy guide to his story so far

Classic Feature: Empire Meets Uwe Boll
'I'm probably the most hated director in the world right now.'

Film Studies 101: A Film Buff's Guide To Movie Movements
Everything you need to know about cinema's key groups

The 100 Greatest Games Of All Time
You voted, we counted, and here they are: beat-'em-ups, shoot-'em-ups, RPGs, JRPGs, MMORPGs, RTSs, first-person shooters, platformers, sims and much more!

Lists Of Our Lifetime: Empire's 25 Greatest Battles
From smalltime scraps to epic struggles, these are the conflicts that have stunned cinema since 1989

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)