Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Download Ex Machina
Before the DVD release on 8th June
The Man From U.N.C.L.E.
Take a survey for the chance to win an iPad
Movie News

LATEST HEADLINES
YESTERDAY
Cary Fukunaga No Longer Directing The New It
He's departed the adaptation of Stephen King's horror
New Point Break Poster Online
The only law that matters is gravity
New Documentary Planned About George Miller's Ill-Fated Justice League
Director Ryan Unicomb wants to explore the abandoned superhero pic
Exclusive: Three New Ant-Man Stills
Fresh from the new issue of Empire...
Alicia Vikander In Talks For The New Bourne Film
And Assassin's Creed
Tomorrowland Plants Its Flag At The Top Of The US Box Office Charts
Poltergeist haunts fifth
More Movie News

RELATED NEWS
27 August 2014
Trailer For Eduardo Sanchez's Exists
The Blair Witch director finds Bigfoot
More Movie News

RELATED REVIEWS
Lovely Molly (2012)
Empire Star Rating
The Blair Witch Project
Empire Star Rating
The EMPIRE ESSAY: Blair Witch Project
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Lovely Molly Trailer Arrives Online
Blair Witch director scares up new movie

02 April 2012  |  Written by Owen Williams  |  Source: STYD

submit to reddit

Lovely Molly Trailer Arrives Online

The Blair Witch Project's co-director Eduardo Sanchez has struggled to follow-up that surprise success in the decade since it hit. His subsequent Altered and Seventh Moon went straight to video, but his fortunes have improved. Lovely Molly will shortly invade cinema screens, and the trailer has just arrived to shakily follow you around.

It's strange to think now what a novelty Blair Witch's found-footage schtick was back in 1999. Since then it's had its thunder well and truly stolen, not least by the Paranormal Activitys, which seem to have some echoes here (a ghost that follows you from house to house; a lead character that may be posessed - the film's original title was Posession). So that's a bit of a problem for a film trumpeting that it's, "From the filmmakers that started it all".

The idea that Lovely Molly will "redefine horror once again" is perhaps a bit of a stretch, given the patented horror movie trailer beats on display here: a "Boo!" moment at a window; a character walking slowly down into a cellar; a "Behind you!/Who's there?" moment; green, night-vision-cam, etc. "Maybe we shouldn't have moved into this place," says Gretchen Lodge. She might be on to something there.

Still, there's clearly a marketing agenda at work here. Early reviews suggest that the scares are subtle, so the trailer-cutters could be reaching for something more obvious to cram into the promo, and maybe there's more to Lovely Molly than immediately meets the eye. Perhaps it'll be strange and interesting. It's at least not wholly hand-held; Sanchez has talked before about the "mixed first-person" style of things like District 9 as a technique he admires.

The film's been on the horror festival circuit for a while - it played most recently at this year's SXSW - and gets its full US release on May 18. There's no UK date so far, so it may yet grace Kim's dungeon...


Have Your Say
To comment on this, and all articles, register for free or login now.

Woman In Black Sequel Gets Greenlight
Susan Hill and Hammer to reteam
Denzel Washington Could Be The Equalizer
Update: He's in!


CURRENT HIGHLIGHTS
Who Are The New Mutants?
Fox’s X-Men spin-off features a bunch of fresh faces. Here’s what you need to know...

Stoical Supermen: 10 Quiet Heroes That Get Stuff Done
Silent but deadly...

Ana Lily Amirpour On A Girl Walks Home Alone At Night
'There's nothing sexier than a vampire...'

Rick Baker: Creature By Creature
The make-up effects titan on his greatest creations

12 Of The Weirdest Things Jean-Claude Van Damme Has Done On Camera
Outside of his movies, that is...

Spooks: An Oral History
Cast and crew on the spy smash

Barbarians And Battletrucks: The Weird World Of Mad Max Knock-Offs
20 diversions along the Fury Road

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe and save 48%

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe and save 48%

Subscribe now and save up to 69%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)