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The Avengers Gets A New, Longer Title
Marvel Avengers Assemble, it seems

28 February 2012  |  Written by Helen O'Hara  |  Source: Disney

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Its only two months until release, but The Avengers has just received a title change, at least as far as the UK is concerned. We will now be queuing up on April 26 to see Marvel Avengers Assemble. And theres a new poster to prove the change.

The 11th hour alteration is all to avoid UK audiences confusing the film with either the 1960s TV series of the same name or its less-than-stellar 1998 film adaptation. Presumably the studio has done marketing proving that theres bewilderment out there about it, and certainly for a slightly older generation the name still calls up John Steed and Emma Peel rather than Iron Man, Thor, Hulk and all.

Still, is it us, or does the new film name cry out for extra punctuation? Wouldnt it be awesomer if it were Marvel! Avengers Assemble? After all, thats the reaction theyre hoping for. It also reminds us of this blog we wrote about movie titles a few years back.

In any case, the film still comes out on April 26, is still directed by Joss Whedon and still stars Robert Downey Jr, Chris Evans, Chris Hemsworth, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Samuel L. Jackson, Clark Gregg and Tom Hiddleston.

Theyre all pretty cool. Were sure they wont mind if we keep referring to it as The Avengers in casual conversation now and again. While the issue of Empire with our exclusive set-visit coverage has now disappeared from newsagents, you can still get your hands on it in the iTunes store if youre lucky enough to have an iPad.

 

 

 

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Your Comments

RE: The Avengers Gets A New, Longer Title
its just an attempt at more publicity f course it's not. It isn't the first time a title has changed to accommodate a certain country, it happens all the time. I think this time it's a but silly, sure, but it's not a publicity stunt. More

Posted by Shifty Bench at 17:20 on 07 March 2012 | Report This Post

publicity stunt to piss of fans?
this is john steed is dead. long live the iron man. surely its just an attempt at more publicity   Edit - please check site rules on language. The use of that term as an insult is not permitted on Empire. More

Posted by neonasty at 15:59 on 07 March 2012 | Report This Post

Seems A Bit Odd...
When there's no copyright on titles. Mind you, that's not what George Lucas' lawyers said when a script I wrote called "The Star Wars" earned me a cease and desist order. Still, can't wait to see these posters inevitably defaced on bus stops to read "Avengers Ass Rumble," "Avengers Assh*les" and the like. Has anyone got a Sharpie...? More

Posted by chris kilby at 18:58 on 01 March 2012 | Report This Post

Pretty naff title in all fairness though. More

Posted by DLSandall at 23:17 on 29 February 2012 | Report This Post

Maybe with adding "Assemble" to the title, they're already lining up sequels More

Posted by DLSandall at 23:16 on 29 February 2012 | Report This Post

RE: ZachBobBob
I can't even work up the energy to say much about this, but I just wanted to state for the record that I find the marketing for this movie to be cheap looking and dull. I have a feeling this might well bomb, or at least severely underperform. This whole project feels so soulless and corporate, and even on this poster, the scale of destruction gives the distinct impression that we're seeing the maximum number of explosions the penny pinchers at Marvel were willing to pay for. It's not even inter More

Posted by King of Kafiristan at 17:41 on 29 February 2012 | Report This Post

ZachBobBob
I think that sounds absolutely freakin stupid. The Avengers has so much more punch to it. More

Posted by ZachBobBob at 16:55 on 29 February 2012 | Report This Post

RE: Curioser and curioser...
Is this aimed at the same people who think a Hollywood superhero movie stars a red bouffanted loudmouthed former radio DJ? More

Posted by akivo at 14:12 on 29 February 2012 | Report This Post

RE: Curioser and curioser...
Is this aimed at the same people who think a Hollywood superhero movie stars a red bouffanted former loudmouthed DJ? More

Posted by akivo at 14:10 on 29 February 2012 | Report This Post

RE: Curioser and curioser...
Amazing just because people might mistake it for the TV series? What are we Americans!ough it could also be to coinside with new Comic with the same name which is being released?just saying More

Posted by Wild about Wilder at 13:31 on 29 February 2012 | Report This Post

RE: Curioser and curioser...
Slightly mis-linked that... http://www.impawards.com/2012/avengers_ver14.html There ya go! More

Posted by foolishearthling at 13:25 on 29 February 2012 | Report This Post

Curioser and curioser...
According to IMP Awards (who trawl the net for new movie posters) this artwork has cropped up on an official poster release, but the title remains The Avengers... http://www.impawards.com/2012/avengers_v er14.html More

Posted by foolishearthling at 13:23 on 29 February 2012 | Report This Post

RE: no way
L: bogman2099 i hate marketing guys they are so up there on arse.adults kids are very familiar with the avengers and all theyre characters any one who has picked up acomic or went to cinema every summer for the last three years,we have alot to thank rdj for but the poster looks all over the place with no focus or composition i just hope this movie dosnt become an iron man affair the x men movie learnt that the hard way by centring the plot around wolverine,no one remeber the avengers tv sh More

Posted by waltham1979 at 13:17 on 29 February 2012 | Report This Post

RE:
Fucks sake! Do they really think people are that dumb that they cant distinguish between one of the most eagerly awaited Superhero films in years or some 60's spy show? Bet they will be calling TDKR Batman: The Dark Knight Rises next. More

Posted by Cool Breeze at 12:40 on 29 February 2012 | Report This Post

This is the dumbest thing since they had to put 'Batman' infront of The Dark Knight. More

Posted by Makaveli2012 at 01:14 on 29 February 2012 | Report This Post

Did anyone else notice...
How abnormally big The Hulk is in that poster? More

Posted by AlmightyFace at 00:03 on 29 February 2012 | Report This Post

Did anyone else notice...
How abnormally big The Hulk is in that poster? More

Posted by AlmightyFace at 00:03 on 29 February 2012 | Report This Post

change it
This is ridicules we all know it has nothing to do with that old TV show/bad film so change it back More

Posted by Rob Chappell at 23:09 on 28 February 2012 | Report This Post

RE:
L: bamamike Would not "Avengers Assemble" be a better title for the inevitable sequel? Maybe not but really, who cares? It's not such a bad title for either. t would be a better title for the third film, if they call the second "Avengers Pop to Ikea". Licence to print money. More

Posted by Fuzzbap at 22:33 on 28 February 2012 | Report This Post

I hope the people who chose the title change realise that myself and many other immature people are now going to terrify poor cinema clerks by screaming "AVENGERS ASSEMBLE!" when we buy tickets. Because you can't just say that title. It doesn't work. More

Posted by deathbat6661 at 21:55 on 28 February 2012 | Report This Post

RE: no way
Had to google it, but TV The Avengers began in 1961, comic The Avengers, 1963. Would be odd for anything to be about copyright after nearly 50 years of co-existence, and claiming copyright on a title is pretty hard to back up anyway, unless it's a very specific phrase or completely made up word(s) that the person being sued is being accused of trying to associate their stuff with. The and Avengers are not individually unique words, and there are other books that also have the title The Avengers More

Posted by jobloffski at 21:12 on 28 February 2012 | Report This Post

Well that's just silly, and I'm not going to call it that. More

Posted by Whistler at 21:08 on 28 February 2012 | Report This Post

Would not "Avengers Assemble" be a better title for the inevitable sequel? Maybe not but really, who cares? It's not such a bad title for either. More

Posted by bamamike at 20:57 on 28 February 2012 | Report This Post

no way
i hate marketing guys they are so up there on arse.adults kids are very familiar with the avengers and all theyre characters any one who has picked up acomic or went to cinema every summer for the last three years,we have alot to thank rdj for but the poster looks all over the place with no focus or composition i just hope this movie dosnt become an iron man affair the x men movie learnt that the hard way by centring the plot around wolverine,no one remeber the avengers tv show not the 15 to 24 More

Posted by bogman2099 at 20:18 on 28 February 2012 | Report This Post

no way
i hate marketing guys they are so up there on arse.adults kids are very familiar with the avengers and all theyre characters any one who has picked up acomic or went to cinema every summer for the last three years,we have alot to thank rdj for but the poster looks all over the place with no focus or composition i just hope this movie dosnt become an iron man affair the x men movie learnt that the hard way by centring the plot around wolverine,no one remeber the avengers tv show not the 15 to 24 More

Posted by bogman2099 at 20:17 on 28 February 2012 | Report This Post

Awful poster, insulting title. More

Posted by sephiroth7 at 19:45 on 28 February 2012 | Report This Post

RE:
L: Biggus Fake as. rong as. More

Posted by Histeria at 19:42 on 28 February 2012 | Report This Post

RE: Photoshop Mastery cont....
You think it may have been a copyright issue? The owners of the British (60's) Avengers trying to cash in on this? More

Posted by Spaldron at 19:41 on 28 February 2012 | Report This Post

RE: Photoshop Mastery cont....
Bit shite of Marvel not to just promote the film as The Avengers and let anybody asking friends if it's the Brit one be told, no, it's the comic book team up film with "FUCKING IRON MAN ON THE POSTER ON EVERY OTHER BUS STOP IN THE COUNTRY" Or sum shit like dat. Use the potential confusion to promotional advantage, a quick google reveals these avengers had the name first. You've got your Avengers, these are ours... More

Posted by jobloffski at 19:31 on 28 February 2012 | Report This Post

Jesus...
Who freed the X-Men: First Class poster designers from the depths of photoshop hell to make this? Horrible, horrible, horrible, horrible... Also, the new title kills all of the cool factor that this film may have had. More

Posted by murder_minty at 19:28 on 28 February 2012 | Report This Post

The Genuine Article
jefmac69, I'm afraid that you're wrong. That's the new HULK. It's styled to look like Mark Ruffalo. It looks nothing like the 15ft HULK from Ang Lee's movie. It's not even the same shade of green. If you look at the top of Helen O'Hara's article it states very clearly that the source of this news article is DISNEY. As MARVEL STUDIOS is part of THE WALT DISNEY COMPANY we can safely assume that this news is 100% genuine. More

Posted by Carpentersson75 at 19:27 on 28 February 2012 | Report This Post

RE: Photoshop Mastery cont....
@jefmac69 Seems legit to me. Lots of other news sites have the "US" version, still called "The Avengers". Other than that it's the same poster. For example: insidemovies.ew.com/2012/02/28/avengers-poster-new-york /?iid=rcfooter-movies-%27avengers%27%3A+cast%27s+charac ter+insightsnd by the way, the face on the Hulk looks nothing like the Ang Lee Hulk. More

Posted by Fuzzbap at 18:51 on 28 February 2012 | Report This Post

Fake as. More

Posted by Biggus at 18:50 on 28 February 2012 | Report This Post

Fake as. More

Posted by Biggus at 18:50 on 28 February 2012 | Report This Post

Photoshop Mastery cont....
Scrap that, I've changed my mind. This poster is merely a composite of all the original film's posters. The Thor suit is wrong, The Iron Man suit is wrong, The Hulk picture is from the Ang Lee version, and all the others seem to have come from other posters. Bad job Empire, if you're gonna fake a movie poster, do it properly More

Posted by jefmac69 at 18:06 on 28 February 2012 | Report This Post

Photoshop Mastery
This kind of looks like a joke to me - however genuine it actually is - as this can truly be described as one of the most badly designed movie posters in history! Photoshop mastery is aint. If you look (not very) carefully, you can see that every character is looking in a completely random direction, and know hulk is a lot bigger than everyone else but does it not seem that his proportions look daft? As for the title? Doubt it's true. So ridiculous it's laughable! Ominous signs for th More

Posted by jefmac69 at 18:00 on 28 February 2012 | Report This Post

The text under the poster calls it "Marvel's The Avengers" More

Posted by RobotDevil at 17:39 on 28 February 2012 | Report This Post

Swedish title also changed
Avengers Self Assembly More

Posted by UnkleRupert at 17:38 on 28 February 2012 | Report This Post

If it's called "Avengers Assemble", why does it still say "Marvel's The Avengers" in the credit block? I'd assumed that was a legal dodge for just calling it "The Avengers", which presumably whoever made the '90s film still has some rights to as a title. More

Posted by badblokebob at 17:37 on 28 February 2012 | Report This Post

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