Paul Torday's novel was published back in 2006, but it's been caught and reeled in by Lasse Hallstrom and Ewan McGregor, and now a new Salmon Fishing In The Yemen trailer has just gone live at Yahoo.
If you've not read the book, you'll need to know that this is the story of a Yemeni sheik (Amr Waked) who has the visionary plan to introduce - you guessed it - salmon fishing in the Yemen. Ewan McGregor is Fred Jones, a lowly fisheries scientist in the British government, who thinks the scheme is ludicrous, but has it forced upon him by the Prime Minister's super-keen press secretary Bridget Maxwell (Kristin Scott-Thomas).
On one level it's a satire of spin-centric, media-savvy politics, and on another it's a thoughtful measuring of different belief systems. The emphasis of this trailer, however, seems very much to be on the burgeoning lurrve between McGregor's dull bureaucrat and Emily Blunt's Harriet Chetwode-Talbot, who's acting as the sheikh's consultant on the project. The novel's written in epistolary form - as a collection of emails and diary entries and documents - but there's no sign of any attempt to replicate that here. Which is probably just as well, since it would probably involve voice-over, and voice-over is almost always rubbish.
Salmon Fishing In The Yemen is produced by Paul Webster (The Motorcycle Diaries, Atonement) with a screenplay by Simon Beaufoy (Slumdog Millionaire). It was filmed in Scotland and Morocco, and it's out in the UK on March 9.