Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
4Music's Size Does Matter
Introducing your new favourite app
Movie News

LATEST HEADLINES
YESTERDAY
Star Wars: Episode VII Recruits Miltos Yerolemou
Game Of Thrones alumnus off to a galaxy far, far away
24 Movie Talks Surface Again
But will it actually go forward this time?
Magic Mike XXL Starts Shooting
Steven Soderbergh tweets the first image
New Ghost In The Shell 25th Anniversary Poster
Anime magic returns to the big screen
Michael Bay Drives To Cosmic Motors
Kyle Ward to adapt Daniel Simon's book
Lars Von Trier Plans The House That Jack Built
The Nymphomaniac director's headed back to TV
More Movie News

RELATED NEWS
26 August 2014
Chris Hemsworth Travels To The New Vacation Movie
Charlie Day also on board the sequel/reboot
More Movie News

RELATED REVIEWS
Bad Neighbours (2014)
Empire Star Rating
That Awkward Moment (2014)
Empire Star Rating
Parkland (2013)
Empire Star Rating
Despicable Me 2 (2013)
Empire Star Rating
The Hangover Part III (2013)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

The Lorax Trailer Online
New Seuss is loose on the web

27 October 2011  |  Written by James White  |  Source: Apple

submit to reddit

The Lorax Trailer Online

Riding high on the success of Despicable Me, fledgling animation company Illumination Entertainment is dipping its toes into the world of Dr Seuss, and the first trailer for The Lorax is now online over at Apple.

Since the book itself is typically slim and Seussian (albeit with an expanded colour palette and more prose than his other works), the filmmakers have naturally had to expand on the story a little. So now we follow Ted (Zac Efron), a lad with a big crush on Ashley (Taylor Swift). When she expresses a desire to see a real, live tree, Ted sets out from their heavily industrialised home to seek out the one person who might help him in his mission to track a tree down: The Once-ler (Ed Helms).

But what he discovers is a tragic tale of greed over environmental care, as the Once-ler reveals how he chopped down all the trees in an effort to make himself rich via a product call Thneeds. And that’s despite the best efforts of furry tree-loving sprite The Lorax (Danny DeVito)…

Functioning as one part conservation message to two parts madcap adventure, Dr Seuss' The Lorax will be out on July 27 2012.


Have Your Say
To comment on this, and all articles, register for free or login now.

Snow White Has A New Dwarf
Johnny Harris In For Stephen Graham...
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Video Interviews: The Stars And Directors Talk As Above, So Below
We talked to Perdita Weeks, Ben Feldman and company about their underground horror…

The Future Of Film: All Big Blockbusters Will Be Shot At 48 FPS
Our month-long series begins discussing the innovations that will shape cinema

Video Interviews: Chloe Grace Moretz And Jamie Blackley Talk If I Stay
The stars, director R.J. Cutler and co-star Joshua Leonard talk YA adaptations

Gillian Robespierre And Jenny Slate Talk Obvious Child
Director and star on their acclaimed rom-com

The Empire Podcast #126: Jon Hamm Talks Million Dollar Arm, Mad Men And Beards
Plus Richard Ayoade pops in to talk about directing The Double

15 Of The Weirdest TV Cameos Of All Time
From Michael Palin in Home And Away to Ian McKellen in Corrie

Updated: The 36 Best Film-Related Ice Bucket Challenges
The viral craze that won’t quit takes in some of Hollywood’s finest

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)