Full marks to the marketing bods behind Tinker Tailor Soldier Spy. Not content with turning out some very classy promos and character banners for the espionage thriller, they've gone the extra mile and enlisted design guru Paul Smith to turn out some high-concept prints for the film too. See, he's a tailor and everything. It's so clever you could pop a mortar board on its head and give it a doctorate.
The prints won't be appearing on billboards or bus stops anytime soon but they will be available to buy in Sir Paul's emporiums from September 13. There are only a few hundred of the blighters and they'll be on sale £100 with profits going to Maggie’s Cancer Caring Centres. They're the coolest thing we've laid eyes on since LaBoca's Black Swan poster designs - and all for a good cause.
Say the good people of StudioCanal: "Sir Paul Smith is delighted to have collaborated with the director in the early development stages of the film working in a creative capacity, offering thoughts and insights on 1970s London; mood, colour and photographic approach."
Tinker Tailor Soldier Spy makes its bow at the Venice Film Festival today and will be in UK cinemas from September 16. Question is: can you figure out what the prints are referring to? Answers below please Empire moles.