Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Download Ex Machina
Before the DVD release on 8th June
Win Premiere Tickets
To see Mission: Impossible in Vienna.
Movie News

LATEST HEADLINES
YESTERDAY
Latest Ant-Man Trailer Jumps Online
''We should call the Avengers...''
Hello Kitty Movie Planned
Cat's all, folks
Jurassic World Spends Fourth Weekend Atop The US Box Office
Terminator Genisys makes do with third
More Movie News

RELATED NEWS
26 May 2015
Robert Rodriguez On Board Warner Bros.' Jonny Quest
He has the Hanna-Barbera 'toon character in his sights
More Movie News

RELATED REVIEWS
Sin City 2: A Dame To Kill For (2014)
Empire Star Rating
Machete Kills (2013)
Empire Star Rating
Machete (2010)
Empire Star Rating
Predators (2010)
Empire Star Rating
Shorts (2009)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Robert Rodriguez Launches Aromascope
For Spy Kids: All the Time in the World

24 June 2011  |  Written by James White  |  Source: Coming Soon

submit to reddit

Robert Rodriguez Launches Aromascope

While he’s been pushing the idea of 3D in his Spy Kids films for a while now, it would seem that there is no interactive cinema gimmck Robert Rodriguez won’t employ to drum up interest in the franchise. And for the latest, Spy Kids: All The time in the World, he wants us all to be able to smell along with sight and sound, launching “Aromascope.”

It sounds like a fancy new technology, but boiled down it’s basically scratch ‘n’ sniff cards that will be handed out to the cinema goers with their tickets. Numbers will flash on screen during the movie (yeah, that won’t be distracting at all) and audience members will scratch off the matching panel to experience whatever olfactory delight the director wants them to.

"Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theatre whether it be 2D or 3D,” said Robert Rodriguez in a statement picked up by Coming Soon. We're really, truly hoping there are no fart jokes it in film.

It’s hardly a new technique – the use of scents dates back to the start of last century and was most famously employed as Smell-O-Vision by producers Mike Todd and his son, who used the technique created by Hans Laube for their film Scent of Mystery in 1960.

There’s no word yet on whether it will make its way over here, but it’s not like they need any special technology to make it work…

Spy Kids: All the Time in the World will be out on August 19. If it’s not good, Rodriguez will need to be ready for an awful lot of “it stinks!”-style headlines…


Have Your Say
To comment on this, and all articles, register for free or login now.

Fast & Furious 6 Swipes A Release Date
Vin Diesel rewards your loyalty
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

Can Robert Rodriguez not make a decent movie, Spy Kids, please, utter crap More

Posted by velvet at 13:02 on 27 June 2011 | Report This Post


CURRENT HIGHLIGHTS
Mirror Match: 10 Movies Where Your Evil Twin Attacks
A new challenger enters… and it’s YOU (but with bad facial hair)

Please Explain! With Arnold Schwarzenegger...
Plus Emilia Clarke on pranks, smiles and 'The Robot'

Terminator Genisys: Empire's Verdict
It wants your clothes and your (re)boots

100 Greatest Movie Characters
Your all-time favourite heroes and villains exclusively revealed!

Bonfire Of The Vanities: When Personal Projects Go Wrong
15 hubristic horrors that went straight to movie jail

Hollywood Jackanory: Stars Reading Things Out Of Context
From Ian McKellen vs. One Direction to Hugh Jackman vs. baking innuendos

Before And After: How 10 Books Changed On Their Way To Becoming Movies
...And how their authors reacted

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe and save 44%

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe and save 44%

Subscribe now and save up to 67%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)