Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
100 Greatest Characters
Your all-time favourite heroes and villains
Subscribe To Empire
Sign up now and save up to 63%
Movie News

LATEST HEADLINES
TODAY
Deadpool Trailer Crashes In
'Daddy needs to express some rage...'
Peter Berg Looks To Direct Patriots' Day
He may reunite with Mark Wahlberg for the Boston bombing drama
First Trailer For Roland Emmerich's Stonewall
Where Pride began
Corey Stoll On For Woody Allen's Next Film
Parker Posey also aboard the untitled project
Hugh Dancy Finds The Way
He's joining Aaron Paul in the Hulu series
Chris Pine Aboard Comancheria
Ben Foster and Jeff Bridges also on for the drama
Carlo Gallo Back For Bad Neighbours 2
She'll appear alongside Seth Rogen, Zac Efron and Rose Byrne
Brad Peyton Signs Up For Military Adventure
From the writers of Iron Man
Will Smith Takes Over Collateral Beauty
As Hugh Jackman drops out
More Movie News

RELATED NEWS
26 May 2015
Robert Rodriguez On Board Warner Bros.' Jonny Quest
He has the Hanna-Barbera 'toon character in his sights
More Movie News

RELATED REVIEWS
Sin City 2: A Dame To Kill For (2014)
Empire Star Rating
Machete Kills (2013)
Empire Star Rating
Machete (2010)
Empire Star Rating
Predators (2010)
Empire Star Rating
Shorts (2009)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Robert Rodriguez Launches Aromascope
For Spy Kids: All the Time in the World

24 June 2011  |  Written by James White  |  Source: Coming Soon

submit to reddit

Robert Rodriguez Launches Aromascope

While he’s been pushing the idea of 3D in his Spy Kids films for a while now, it would seem that there is no interactive cinema gimmck Robert Rodriguez won’t employ to drum up interest in the franchise. And for the latest, Spy Kids: All The time in the World, he wants us all to be able to smell along with sight and sound, launching “Aromascope.”

It sounds like a fancy new technology, but boiled down it’s basically scratch ‘n’ sniff cards that will be handed out to the cinema goers with their tickets. Numbers will flash on screen during the movie (yeah, that won’t be distracting at all) and audience members will scratch off the matching panel to experience whatever olfactory delight the director wants them to.

"Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theatre whether it be 2D or 3D,” said Robert Rodriguez in a statement picked up by Coming Soon. We're really, truly hoping there are no fart jokes it in film.

It’s hardly a new technique – the use of scents dates back to the start of last century and was most famously employed as Smell-O-Vision by producers Mike Todd and his son, who used the technique created by Hans Laube for their film Scent of Mystery in 1960.

There’s no word yet on whether it will make its way over here, but it’s not like they need any special technology to make it work…

Spy Kids: All the Time in the World will be out on August 19. If it’s not good, Rodriguez will need to be ready for an awful lot of “it stinks!”-style headlines…


Have Your Say
To comment on this, and all articles, register for free or login now.

Fast & Furious 6 Swipes A Release Date
Vin Diesel rewards your loyalty
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

Can Robert Rodriguez not make a decent movie, Spy Kids, please, utter crap More

Posted by velvet at 13:02 on 27 June 2011 | Report This Post


CURRENT HIGHLIGHTS
Exclusive Deadpool Trailer Breakdown
Director Tim Miller guides us through his crazed superhero promo

Empire Meets The Cast Of The Gift
On acting scared, Words With Friends battles and Lego Bateman

Black Mass Trailer Breakdown With Director Scott Cooper
Find out what's what with Johnny Depp's take on Boston Gangster Whitey Bulger

The N.W.A-Team
Empire visits the set of Straight Outta Compton

100 Greatest Movie Characters
The complete list of your all-time favourite heroes and villains

Vote Now For Your Favourite TV Shows
Pick your top five - if you can...

Paul Rudd Is Awesome
Being awesome: from Clueless to Ant-Man

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month! Save money today and

Subscribe now!

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device! Save money today and

Subscribe now!

Subscribe now and save up to 63%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)