Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
4Music's Size Does Matter
Introducing your new favourite app
Movie News

LATEST HEADLINES
YESTERDAY
New Kingsman Images Show Samuel L. Jackson
And Colin Firth deploys his umbrella for The Secret Service
Brian G. Hutton 1935 - 2014
The Where Eagles Dare director dies aged 79
David Yates Up For Fantastic Beasts
Harry Potter veteran director in talks for spin-off
White Bird In A Blizzard In A Trailer
Shailene Woodley loses Eva Green
Jeremy Lovering Prepares For The Bringing
In Fear director heads for Cecil Hotel
More Movie News

RELATED NEWS
28 July 2014
Fresh Red Band Sin City: A Dame To Kill For Trailer
This rotten town... It soils everybody
More Movie News

RELATED REVIEWS
Sin City 2: A Dame To Kill For (2014)
Empire Star Rating
Machete Kills (2013)
Empire Star Rating
Machete (2010)
Empire Star Rating
Predators (2010)
Empire Star Rating
Shorts (2009)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Robert Rodriguez Launches Aromascope
For Spy Kids: All the Time in the World

24 June 2011  |  Written by James White  |  Source: Coming Soon

submit to reddit

Robert Rodriguez Launches Aromascope

While he’s been pushing the idea of 3D in his Spy Kids films for a while now, it would seem that there is no interactive cinema gimmck Robert Rodriguez won’t employ to drum up interest in the franchise. And for the latest, Spy Kids: All The time in the World, he wants us all to be able to smell along with sight and sound, launching “Aromascope.”

It sounds like a fancy new technology, but boiled down it’s basically scratch ‘n’ sniff cards that will be handed out to the cinema goers with their tickets. Numbers will flash on screen during the movie (yeah, that won’t be distracting at all) and audience members will scratch off the matching panel to experience whatever olfactory delight the director wants them to.

"Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theatre whether it be 2D or 3D,” said Robert Rodriguez in a statement picked up by Coming Soon. We're really, truly hoping there are no fart jokes it in film.

It’s hardly a new technique – the use of scents dates back to the start of last century and was most famously employed as Smell-O-Vision by producers Mike Todd and his son, who used the technique created by Hans Laube for their film Scent of Mystery in 1960.

There’s no word yet on whether it will make its way over here, but it’s not like they need any special technology to make it work…

Spy Kids: All the Time in the World will be out on August 19. If it’s not good, Rodriguez will need to be ready for an awful lot of “it stinks!”-style headlines…


Have Your Say
To comment on this, and all articles, register for free or login now.

Fast & Furious 6 Swipes A Release Date
Vin Diesel rewards your loyalty
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

Can Robert Rodriguez not make a decent movie, Spy Kids, please, utter crap More

Posted by velvet at 13:02 on 27 June 2011 | Report This Post

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Exclusive: Luc Besson Talks Lucy
'There is no bullshit with Scarlett Johansson'

Video: Daniel Radcliffe Talks What If...
On Gordon Ramsay, swearing and date movies

The 24 Best Film-Related Ice Bucket Challenges
The viral craze that won’t quit takes in some of Hollywood’s finest

Who Shot First? The Complete List Of Star Wars Changes
An exhaustive chronology of George Lucas' post-release tinkering

Gamescom 2014: The 10 Most Exciting Games
Zombies! Guns! Tombs! Sheep! Watch the trailers right here...

Who Is Mack Bolan? Your Guide To Cinema's New Action Man
As Bradley Cooper lines up to star as the hero, here's your handy guide to his story so far

Film Studies 101: A Film Buff's Guide To Movie Movements
Everything you need to know about cinema's key groups

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)