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Avatar In Box Office Non-Shocker
Tops the charts for a seventh week

31 January 2010  |  Written by James White  |  Source: ERC Box Office

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Mel Gibson might have come back to a relatively strong box office launch with Edge Of Darkness, but it couldn't topple the King Of The Box Office.

Yes, while it looks like Avatar might finally go down to a competitor next week (don't bet on it, though), Gibson and director Martin Campbell's film version of the 1980s' classic miniseries opened to $17.1 million, considerably below Avatar's $30 million. Which it took despite being in its seventh week.

Third place went to maligned Disney comedy When In Rome, with the Kristen Bell/Josh Duhamel film surviving both the January dumping ground it was seemingly chucked into and some withering reviews to earn $12 million.

As for the rest of the charts? There was a little movement, but most films stayed roughly where they were last week, with The Tooth Fairy down to fourth with $10 million, The Book Of Eli in fifth place with $8.7 million and Legion sliding down to sixth with $6.8 million.

Of the longer-lived box office residents, The Lovely Bones floated around the limbo middle, Sherlock Holmes clung to eighth, those annoying Chipmunks and their Squeakuel kept earning in ninth and It's Complicated sat at the bottom of the top 10 with a weekend gross of $3.7 million.
 


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Your Comments

All those Avatar haters, go on about higher prices, and inflation, as if they are evidence that these days, any old film could beat Titanic, and it's in no way an indication that Avatar is any good, but the fact is, no other film has even come close. Transformers did well this year, that's not a great film, but whilst it did well, it did only 1/3 of Titanic's cume, even with high ticket prices. So the fact that Avatar has done soooooo much, when compared with other films this year, means More

Posted by crazymoviesdude at 23:20 on 01 February 2010 | Report This Post

When I first saw it (IMAX, midnight, first screening, awesome) I said to a mate that although I absolutely loved it, it wouldn't beat Titanic. Purely because, only us sad sci fi fans would care about it. But I saw it for the third time on Saturday, and I looked around the theatre, there was an elderly couple, a gaggle of teenage girls, a family, couples AND us sad sci fi fans! I'm just amazed at the diversity of people going to see it. My mate gloats because he said it would beat Titanic, but on More

Posted by Trautman at 15:55 on 01 February 2010 | Report This Post

RE: Avatar / $2 billion
I watched it again last night in Cheshire oaks. The screen was completely sold out. 've never seen such interest in film 7 weeks after it came out. More

Posted by shool at 12:41 on 01 February 2010 | Report This Post

Avatar / $2 billion
I am seriously stunned.   I still don't think the marketing has even been that big. More

Posted by Tech_Noir at 12:30 on 01 February 2010 | Report This Post

RE:
L: crazymoviesdude It's passed $2,000,000,000, woop woop!! sp; And they said people wouldn’t pay good money to see 10ft blue cats! $2.5 Billion by the end of its run says I!  More

Posted by pete_traynor at 12:16 on 01 February 2010 | Report This Post

It's passed $2,000,000,000, woop woop!! More

Posted by crazymoviesdude at 20:11 on 31 January 2010 | Report This Post

I wouldn't go that far, but maybe you guys should proof read your stuff. More

Posted by crazymoviesdude at 19:36 on 31 January 2010 | Report This Post

Discalcula is a disease...
which seems to be endemic at your offices just now!. Get a calculator, doofuses! More

Posted by meno36 at 18:35 on 31 January 2010 | Report This Post

Wow
Empire..... please know that $30,000 is way less than $17million. There's a huge difference between those set of numbers. Anyway, congrats to Avatar for holding on to top spot, hope it lasts for another couple of weeks More

Posted by umer_ejaz at 18:27 on 31 January 2010 | Report This Post

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