Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
The Future Of Film
The 100 Greatest Video Games
Robin Williams: The Big Interview
Kevin Feige:
My Movie Life

The Marvel supremo's pick of the flicks
Subscribe: Get 6 Issues For £15
Get Empire magazine today and save money!
Movie News

LATEST HEADLINES
TODAY
Fox Announces Deadpool Movie For 2016
Tim Miller still attached to direct
More Movie News

RELATED NEWS
10 June 2014
Sigourney Weaver Will Return For All Three Avatar Sequels
Wait, what?
More Movie News

RELATED REVIEWS
Avatar (2009)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Avatar In Box Office Non-Shocker
Tops the charts for a seventh week

31 January 2010  |  Written by James White  |  Source: ERC Box Office

submit to reddit

Mel Gibson might have come back to a relatively strong box office launch with Edge Of Darkness, but it couldn't topple the King Of The Box Office.

Yes, while it looks like Avatar might finally go down to a competitor next week (don't bet on it, though), Gibson and director Martin Campbell's film version of the 1980s' classic miniseries opened to $17.1 million, considerably below Avatar's $30 million. Which it took despite being in its seventh week.

Third place went to maligned Disney comedy When In Rome, with the Kristen Bell/Josh Duhamel film surviving both the January dumping ground it was seemingly chucked into and some withering reviews to earn $12 million.

As for the rest of the charts? There was a little movement, but most films stayed roughly where they were last week, with The Tooth Fairy down to fourth with $10 million, The Book Of Eli in fifth place with $8.7 million and Legion sliding down to sixth with $6.8 million.

Of the longer-lived box office residents, The Lovely Bones floated around the limbo middle, Sherlock Holmes clung to eighth, those annoying Chipmunks and their Squeakuel kept earning in ninth and It's Complicated sat at the bottom of the top 10 with a weekend gross of $3.7 million.
 


Have Your Say
To comment on this, and all articles, register for free or login now.

Ginnifer Goodwin Has Something Borrowed
A new rom-com for Big Love co-star
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

All those Avatar haters, go on about higher prices, and inflation, as if they are evidence that these days, any old film could beat Titanic, and it's in no way an indication that Avatar is any good, but the fact is, no other film has even come close. Transformers did well this year, that's not a great film, but whilst it did well, it did only 1/3 of Titanic's cume, even with high ticket prices. So the fact that Avatar has done soooooo much, when compared with other films this year, means More

Posted by crazymoviesdude at 23:20 on 01 February 2010 | Report This Post

When I first saw it (IMAX, midnight, first screening, awesome) I said to a mate that although I absolutely loved it, it wouldn't beat Titanic. Purely because, only us sad sci fi fans would care about it. But I saw it for the third time on Saturday, and I looked around the theatre, there was an elderly couple, a gaggle of teenage girls, a family, couples AND us sad sci fi fans! I'm just amazed at the diversity of people going to see it. My mate gloats because he said it would beat Titanic, but on More

Posted by Trautman at 15:55 on 01 February 2010 | Report This Post

RE: Avatar / $2 billion
I watched it again last night in Cheshire oaks. The screen was completely sold out. 've never seen such interest in film 7 weeks after it came out. More

Posted by shool at 12:41 on 01 February 2010 | Report This Post

Avatar / $2 billion
I am seriously stunned.   I still don't think the marketing has even been that big. More

Posted by Tech_Noir at 12:30 on 01 February 2010 | Report This Post

RE:
L: crazymoviesdude It's passed $2,000,000,000, woop woop!! sp; And they said people wouldn’t pay good money to see 10ft blue cats! $2.5 Billion by the end of its run says I!  More

Posted by pete_traynor at 12:16 on 01 February 2010 | Report This Post

It's passed $2,000,000,000, woop woop!! More

Posted by crazymoviesdude at 20:11 on 31 January 2010 | Report This Post

I wouldn't go that far, but maybe you guys should proof read your stuff. More

Posted by crazymoviesdude at 19:36 on 31 January 2010 | Report This Post

Discalcula is a disease...
which seems to be endemic at your offices just now!. Get a calculator, doofuses! More

Posted by meno36 at 18:35 on 31 January 2010 | Report This Post

Wow
Empire..... please know that $30,000 is way less than $17million. There's a huge difference between those set of numbers. Anyway, congrats to Avatar for holding on to top spot, hope it lasts for another couple of weeks More

Posted by umer_ejaz at 18:27 on 31 January 2010 | Report This Post

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
The Future Of Film: Cinema Will Cross The Uncanny Valley
The future of VFX, from believable digital humans to underwater mocap

The Future Of Film: There Will Be Another Indie Golden Age
Independent producers are growing from micro-budgets to something a lot bigger

Empire's Epic Interstellar Subscribers' Cover
The countdown begins to Christopher Nolan's sci-fi masterpiece

The Future Of Film: Your Favourite Movie WIll Be Crowdfunded
Click here to donate

The Empire Podcast #128: Interviews With Sir Roger Moore And George MacKay
Plus we say goodbye to Richard Kiel and the British Expendables are assembled...

Shut Up, World! Gary Busey Is Talking!
Strap yourselves in and meet a true Hollywood original.

Classic Feature: Gods Among Us - Paul Newman
A cat so cool he makes Steve McQueen look geeky.

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)