Watch out script writers: it seems a brand new franchise may be brewing up a storm as heavy metal is pitted against master of magic in Transformers Vs. Potter: Battle Of The IMAX!
Investors in IMAX have been dropping shares like they're hot after the announcement that Harry Potter and the Half-Blood Prince will arrive on their gargantuan screens two weeks after the regular cinema release date, because it clashes with the month long stint calendar-ed for Transformers: Revenge Of The Fallen. Number-crunchers predict that the delay "should negatively impact IMAX box office results."
The sixth installment of Potter-ing hits normal US screens on July 14, and audiences will be able to see it in full IMAX-iness in two locations that day (one in New York, one in Los Angeles). But for anyone who lives in the in-between bits of America, they will have to wait an entire fortnight until July 29 to see the action, including 12 whole minutes of 3-D footage unavailable in good old normal multiplexes.
However, this unique only-on-IMAX footage means that the fallout may not be as bad, because many fans will choose to see the film a second time.Of course this summertime blockbuster clash is all because the makers of HP decided to push the film back from its original Autumn 2008 release date until now.