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29 April 2008
New Dark Knight Trailer Online Sunday
Yes, sorry, the wait's a bit longer

New Dark Knight Trailer Online Sunday
Good news: The new Dark Knight trailer is very, very good. Bad news: You have to wait until Sunday to see it (officially).

As many of you will know, last night a global treasure hunt was held that led those who took part to cinemas where the new Dark Knight trailer was shown. We followed the trail of the London one and while there's not a huge amount to report 'from the ground', the sight of tens of Batman fans with faces painted in Joker slap was a bizarre one – if rendered less frightening than it might have been by the giddy grins of the dashing throngs – and the screening took place at Odeon Leicester Square. One fan was, slightly bizarrely, given the trailer film reel once the screen had faded to black. What he's supposed to do with this, we don't know. Are Warner Bros stealthily encouraging people to get the trailer on the web? Poor quality bootlegs are already showing up.

Unfortunately for those who weren't able to take part, the trailer won't be released officially until Sunday. It'll be at this site then. The delayed release seems to have been greeted with some displeasure by fans and is the one mis-step so far in this incredibly slick campaign.

Last night's treasure hunt required some fans to stay by their computers to relay clues to those running around town. Those who did that part of the task were rewarded with an extra five days of their friends bragging about seeing the trailer early. The expected release of the trailer once all the treasure hunts were over, which happened by the early hours of this morning, might have been a more popular solution and kinder on those who did half the work.

So, sorry, there are still a few more days until you can see the trailer in the kind of quality you would want. But what you see will be worth it. To describe it fully would spoil your enjoyment, but this is, again, all about The Joker, with Harvey Dent being brought in gradually and judiciously, and the Clown Prince of Crime is looking very bad in a very, very good way.
Olly Richards

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Your Comments
facebook has the trailer(s)
Guys if u check out the following links you will find the bootleg version : http://www.facebook.com/video/video.php?v=15926157259&a mp;oid=2207812759 and the guy who got his own copy got the Jokers version: http://www.facebook.com/video/video.php?v=155 68507329&oid=2207812759 ... Read More

gmanuk80 About me

18:34, 30 April 2008 | Report This Post
i've already seen it
I was there in london and I saw it....ha ha ha. It's bloody good. It just makes dark knight look the dogs bollocks ... Read More

paulgambrill About me

21:43, 29 April 2008 | Report This Post
RE: delay
no big wow shot for me,i hope he's keeping something back. ... Read More

danbo1138 About me

19:45, 29 April 2008 | Report This Post
delay
yeah it seems a bit pointless to delay the trailer until Sunday as people will only release crappy quality versions anyway. ... Read More

Jamie1980 About me

19:40, 29 April 2008 | Report This Post
RE:
http://www.perfilblogs.com.ar/cine/index.php/2008/04/29 /segundo-trailer-de-the-dark-knight-online/ It's here for anyone who can't wait until Sunday.... ... Read More

pablohoolio About me

19:35, 29 April 2008 | Report This Post
Was on the London trail last night... it was excellent! the clues were very good and the trailer is brilliant! cant wait until sunday to see it again!!! ... Read More

Kat113 About me

19:12, 29 April 2008 | Report This Post
RE: New Dark Knight Trailer Online Sunday
was on last nighht following this thing as it developed and i gotta say the earlier news that the trailer would be released after the other events around the world was over semed fair enough. but a delay till Sunday....just a pointless delay really. gotta be the first slip up of the campaing so far. As for piccolo's suggestion, sounds great. Was casting my mind back to the very beggining of this and theres just been so much, definitely want an article on the whole viral campaign, I'm sure plent... Read More

steve_flow About me

17:48, 29 April 2008 | Report This Post
RE: New Dark Knight Trailer Online Sunday
Olly -   Running along the same lines as coverage (but not on Sundays), is this whole viral campaign going to be covered at all in the mag? I dont know if theres anyone else out there thinking along the same lines, but I'd certainly like to know a bit more about the people who have organised and set it all up, and perhaps a comparison to other viral campaigns (if any). Any ideas or perchance have I spawned one???? ... Read More

piccolo135 About me

16:36, 29 April 2008 | Report This Post
RE: RE:
Sound v.awesome. Im fairly surprised that theres been no news coverage of it seeing as it was a bit of an event. Ignoring the bootleg as everywhere says its awful. Roll on Sunday!!   ... Read More

piccolo135 About me

16:33, 29 April 2008 | Report This Post
RE: RE:
L: piccolo135 Heard it on ssh that he was at Boston rally, also that there was a shooting at nyc rally...think there was a lot of people talking rubbish last night though... Approx how many people turned up to the rally point? did you go dressed as a clown? think there were about 150 of us all in all, I didn't go in clown get-up, but about fifty of the other guys did. Was a pretty hilarious sight to see clowns running all over Picadilly. Most of us just wore Joker cards. ... Read More

sowasred2012 About me

14:41, 29 April 2008 | Report This Post
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