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A New Dark Knight Viral Campaign Begins
Will you join Operation Slipknot?

23 April 2008  |  Written by Olly Richards  

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A new campaign has begun on the Dark Knight viral rollercoaster. A short while ago, we received an email from 'Jim Gordon', which said:

"OK friend, you’re up to bat now. You have yourself a new assignment: Operation Slipknot."

That then takes you through to this website, where you are encouraged to help track down a number of fugitives by convincing the Gotham Intercontinental Hotel – website here – to send you a package intended for the dobadders. We called the number but couldn't access it outside America.

We expect this campaign will lead to the release of the new trailer, recently premiered an New York ComicCon.


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Your Comments

If you're still there Piccolo, something's happening on the Slipknot site - just keep the refresh button handy... More

Posted by sowasred2012 at 23:22 on 24 April 2008 | Report This Post

RE: Fight fight fight
Haha - you're on! More

Posted by sowasred2012 at 16:45 on 24 April 2008 | Report This Post

RE: Fight fight fight
Good job Im off tommorrow if something is happening late on tonight. Heroes on BBC2 then laptop back on!! No doubt speak to you later sowasred for the latest! More

Posted by piccolo135 at 16:41 on 24 April 2008 | Report This Post

RE: Fight fight fight
That's when they're wrapping up the Slipknot thing - all the Americans have started getting their packages and registering them, so the next phase will start at 11pm tonight. More

Posted by sowasred2012 at 16:25 on 24 April 2008 | Report This Post

RE: Fight fight fight
TDK gave us a brilliant trailer fairly early when you compare to a lot of other big films, take Indy for example, although the trailer is good, the first part is clips from the first 3 films! Not exactly meaty. Im still loving the TDK trailer, hopefully the 2nd one wont ruin that, or tread old ground otherwise ill be sticking to this one.   Whats going on tonight??? More

Posted by piccolo135 at 16:23 on 24 April 2008 | Report This Post

RE: Fight fight fight
So that's 7 hours from now isn't it? More

Posted by sowasred2012 at 15:55 on 24 April 2008 | Report This Post

RE: Fight fight fight
I think the campaign has been brilliant... but then I do weigh in at 25 stone, spend all my money on comics and computer games, have never been with a girl, and still live with my mum so perhaps I could be considered a geek. More

Posted by Rob at 15:54 on 24 April 2008 | Report This Post

Fight fight fight
The Operation Slipknot site is implying that there may be something happening at 6.00pm tonight (US time I assume). Look at the notes on the assignment section. If you are interested in that kind of thing obviously. More

Posted by Karl Crutchley at 15:50 on 24 April 2008 | Report This Post

RE: A New Dark Knight Viral Campaign Begins
I'm aware that Halo and Batman are different brands - explain to me how their aims are different though? I thought their mutual aim was to sell as much of their product as possible (copies/cinema tickets). Maybe I'm missing something. Also, your argument is now veering into a complaint about the lack of information about the film proper which A: shouldn't be the case anyway (why would you wanna know massive plot points before you get in the theatre?) and B: isn't true, there've been many, More

Posted by sowasred2012 at 15:19 on 24 April 2008 | Report This Post

RE: A New Dark Knight Viral Campaign Begins
You can't compare Halo 2 and TDK. They are different brands with differing aims. If the execs are simply looking for a big opening weekend ala Halo 2 then you are right. If they are looking to reaffirm and reward brand loyalty (which is what they should be doing just as EON do with Bond) than they are doing an appalling job. It goes right back to the start of filiming with a few months of appalling photos which showed nothing at all. And then a drip drip release of 'iconic' images w More

Posted by Cletus Van Damme at 14:46 on 24 April 2008 | Report This Post

RE: A New Dark Knight Viral Campaign Begins
I'm sorry, I just don't see how this is at the expense of other forms of advertising. The film is almost three months away and already, as far as 'regular' advertising goes, we've had two trailers (with a third one imminent), an IMAX prologue and at least four posters. That's about right for a film of this size that's got a while to go before release. Ergo, I'd consider any marketing on top of that to be surplus to standard - the fact that that extra marketing only appeals to the films die-hard More

Posted by sowasred2012 at 14:38 on 24 April 2008 | Report This Post

RE: A New Dark Knight Viral Campaign Begins
Its annoying. I have no problem with it existing, but they need to differentiate for their fan base. The film has been locked and loaded for a while now, and all we have is one (admittedly brilliant) trailer. WTF? Viral campaigns are fine, BUT NOT AT THE EXPENSE OF OTHER FORMS of advertizing. The Casino Royale trailers were released gradually, in a timely consistent fashion which gave us more and more to look forward to. TDK campaign is only pissing me (and a few others) More

Posted by Cletus Van Damme at 14:09 on 24 April 2008 | Report This Post

GEEKS
some of us have proper jobs which means we cannae be arsed chasing idiotic references all over the web. And whats more, we have no time. I have no problem with the viral campaign just as long as they bring out a conventional trailer(s) for those of us with the social skills to get girlfriends and interact in the real world. But they don't. The rest of you can enjoy the toon town bullshit if you have the time. I agree with jimoakley666, its actually starting to put me off the film.... More

Posted by Cletus Van Damme at 13:57 on 24 April 2008 | Report This Post

RE: GEEKS
Hell no. I'm taking it out to the bowling alley next week :) It's a little difficult living with the phone though, wondering if it's *ever* gonna ring and jumping every time I get a text only to find it's Orange telling me about their amazing deals... More

Posted by sowasred2012 at 13:55 on 24 April 2008 | Report This Post

RE: GEEKS
Cheers, I knew there was that email address but wasnt sure if it actually worked to get letters printed.   Have you put your Joker memorabilia bowling ball on the mantel piece???? More

Posted by piccolo135 at 13:45 on 24 April 2008 | Report This Post

RE: GEEKS
Yeah, it's empire@emap.com - I know that works too, cos a couple years back they wrote this big feature on Top 100 films or something and they mentioned that someone in the office could argue that Blade was as influential as The Matrix, and I challenged them to do just that. They printed the email, but (I think it was Chris Hewitt) copped out of actually presenting the argument (even though I kind of agree with him, I just wanted to see what someone else had to say about it). More

Posted by sowasred2012 at 13:19 on 24 April 2008 | Report This Post

RE: GEEKS
He's already watched the first two Indy films, albeit fell asleep after an hour but I dont think thats a reflection on the film itself...   Can I just ask while someone is talking...wheres best to send letters to attempt getting in the readers letters part of the mag?? More

Posted by piccolo135 at 13:12 on 24 April 2008 | Report This Post

RE: GEEKS
I'm not there with the kid yet but I share the same hope - and there'll be none of this 'You're under 12/15/18 so you can't watch this' rubbish, as soon as he/she can say the word 'Arnie' I'm slapping Terminator on and launching them head first into this world. More

Posted by sowasred2012 at 13:09 on 24 April 2008 | Report This Post

RE: GEEKS
Nicely put Sowasred, and can I just add that 'in real life' I do have a girlfriend, I do have a fairly good real job, and a very cool 4 month old son, and if theres one hope in this world, its that he turns out to be a big film geek like his dad...... More

Posted by piccolo135 at 12:53 on 24 April 2008 | Report This Post

RE: GEEKS
This 'proper job' and 'girlfriend' and these 'social skills' and the ability to 'interact in the real world' which you imply you have sure affords you a lot of time to come on here and bitch about how much of a waste of time this marketing campaign is. The trailer will be out next week, so calm down. You'll be able to watch it then. In the meantime, the game is a nice distraction. If you don't like it, don't play. More

Posted by sowasred2012 at 12:37 on 24 April 2008 | Report This Post

RE: GEEKS
us have proper jobs which means we cannae be arsed chasing idiotic references all over the web. And whats more, we have no time. I have no problem with the viral campaign just as long as they bring out a conventional trailer(s) for those of us with the social skills to get girlfriends and interact in the real world. But they don't. The rest of you can enjoy the toon town bullshit if you have the time. I agree with jimoakley666, its actually starting to put me off the film....esus, how pretenti More

Posted by Jidai Geki at 12:30 on 24 April 2008 | Report This Post

GEEKS
some of us have proper jobs which means we cannae be arsed chasing idiotic references all over the web. And whats more, we have no time. I have no problem with the viral campaign just as long as they bring out a conventional trailer(s) for those of us with the social skills to get girlfriends and interact in the real world. But they don't. The rest of you can enjoy the toon town bullshit if you have the time. I agree with jimoakley666, its actually starting to put me off the film.... More

Posted by Cletus Van Damme at 12:06 on 24 April 2008 | Report This Post

RE:YAWN YAWN
It seems to annoy people who don't/won't get it. Let them simmer I say. I yawn at your yawn. The viral campaign has been outstanding. More

Posted by stucoles at 11:41 on 24 April 2008 | Report This Post

RE: Yawn.
Im not entirely sure why people are getting annoyed with this, if you dont like it then ignore it, dont participate and dont sign up for emails and alerts etc. No one is forcing you to, and although we are all waiting for more trailers theres no reason to slate the film. However, if like me, you think this is the best marketing idea to ever come out of a film, then come talk to me cause I think its blinking brilliant. Thanks to the Dark Knight promo guys if you ask me..... More

Posted by piccolo135 at 11:12 on 24 April 2008 | Report This Post

Yawn.
BORING! Just bring out the sodding film. This is actually (surprisingly) starting to put me off the film. I now want to see Indiana Jones and Iron Man Waaaaaaay more than this and it is due to the tedious boredom caused by the 'viral' marketing. Bit smug and pretentious for my taste. Is it something new? No. Its some photos with some text which means nothing to me and seems more and more like a distraction to keep the winey child-like geeks out of the way so mummy and daddy can finish t More

Posted by jimoakley666 at 10:22 on 24 April 2008 | Report This Post

RE: ENOUGH
L: Cletus Van Damme its beyond stupid. They need to just release the trailer. Talk about annoying, and a complete waste of time. ITS FOR GEEKS. Some of us have lives to live. Just release the fucking trailer....... ude, it's *clearly* for geeks, so stop bitching about it on stories that revolve around it - just wait until Empire posts a story about the trailer if that's the only thing you're concerned with. Some of us, even those of us with 'lives to live', like playing t More

Posted by sowasred2012 at 10:21 on 24 April 2008 | Report This Post

ENOUGH
its beyond stupid. They need to just release the trailer. Talk about annoying, and a complete waste of time. ITS FOR GEEKS. Some of us have lives to live. Just release the fucking trailer....... More

Posted by Cletus Van Damme at 05:25 on 24 April 2008 | Report This Post

Weird.
All these Viral Campaigns are starting to ware a bit because it feels like its for a different film when you watch the trailer then read this. The ones for cloverfield worked but this seems unessessary somehow now. Worked well at the start, now not so much. More

Posted by Ricorodrigeuz at 20:36 on 23 April 2008 | Report This Post

iampurde Stop being a dick head. If you don't want anything to do with it then why give out your email? As for the idiots giving out the 'only uber geeks follow this blah blah blah' well that may be so. But so what? i would count anyone who posts on a message board as an uber geek anyway. And as for them not going to see the movie, what the hell are you talking about it? Why wouldn't they? More

Posted by clarkkent at 20:15 on 23 April 2008 | Report This Post

Leader of operation slipknot
It seems to be that the leader of this operation is JOSEPH CANDOLORO along with JIM GORDON as his name is written on the top right corner of the intel page. JOSEPH CANDOLORO is a lawyer in Gotham and I think that he might be a candidate for D.A. More

Posted by DarkKnightedBat at 19:57 on 23 April 2008 | Report This Post

Becoming SPAMmy
I'm getting sick of the emails from the viral campaign dropping into my mailbox. Thing is, there's no opt-out available... I'm definitely not voting for Harvey Dent on the basis he's spamming me. And instinct tells me there's two sides to this character... More

Posted by IainPurdie at 19:39 on 23 April 2008 | Report This Post

you have to speak to a live person, leaving a message doesnt affect it. why make this only in the US? very unfair in my opinion More

Posted by jonogage at 19:23 on 23 April 2008 | Report This Post

Answerphone
I've got through to the Answerphone using international dialling codes and left my e-mail address, and the code i think is right. I'm hoping something happens. More

Posted by Hangsh at 19:08 on 23 April 2008 | Report This Post

boring
i live in the united states but montana gets no love. this stuff makes no difference anyway, as soon as the first person figures it all out, everyone will get to see the new trailer. More

Posted by wil.samson at 18:55 on 23 April 2008 | Report This Post

You get the concierge answerfone, I think the answer is 14 UBCBHJBOJ, but Its not clear what to do with it. More

Posted by Simon124 at 18:51 on 23 April 2008 | Report This Post

You get the concierge answerfone, I think the answer is 14 UBCBHJBOJ, but Its not clear what to do with it. More

Posted by Simon124 at 18:51 on 23 April 2008 | Report This Post

all these viral campaigns are getting kind of old. remember that weird-ass one for Cloverfield? it has this cube with all these symbols that you could click and try to decipher something? load o' crap. and yeah, riothejedi, I'm sure they didn't think of adding the country code. smart thinking. More

Posted by SpaceLion at 18:47 on 23 April 2008 | Report This Post

I've not followed this at all. I know it's Batman and it's something I love, but is there really any need in all this? It's a film. At the end of the day, are people who have done all the viral stuff going to get anything more out of the film other than seeing the above wanted poster in the background? If you like digging stuff up and looking for clues, play Police Quest. More

Posted by kissmyswingers at 18:40 on 23 April 2008 | Report This Post

RE: A New Dark Knight Viral Campaign Begins
Why bother with Dark Knight virals? Only the uber nerds will pay attention and it's not like they're not going to see the film.... More

Posted by UTB at 18:38 on 23 April 2008 | Report This Post

Fine folks at Empire - did you tried putting the American international dialing code ( 001 ) in front of the number? I would do so myself, but y'know, money. And you'll be able to do it from your office so cost free! Sorry if that was a somewhat patronising question but I just thought I'd ask. More

Posted by riothejedi at 18:19 on 23 April 2008 | Report This Post

i agree
i agree with chris, this whole viral thing has gone on far too long. it was fun at the begining but now its gone on and on and all we really want is the fucking trailer !! in fact all viral marketing is annoying. People who think up viral marketing should be shot !!....sorry about that i was possesed by the spirit of bill hicks More

Posted by ilikechicken at 18:13 on 23 April 2008 | Report This Post

maaaan im gutted
bin following this from the begining and im fully gutted that you have to be american to do this or maybe its something to do with the time difference and the hotel isnt open aye aye well im hoping thats it anyway More

Posted by SpooNaah at 17:40 on 23 April 2008 | Report This Post

Why don't they stop farting around and just release the trailer? My anticipation is beginning to turn into fatigue and annoyance now. More

Posted by chriscoulthard at 17:36 on 23 April 2008 | Report This Post

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