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08 March 2008
New Dark Knight Viral Campaign Kicks Off
Plus, Two-Face talks
Source: Wizard Universe

New Dark Knight Viral Campaign Kicks Off
Last week, a Dark Knight viral website ibelieveinharveydent.com asked people to submit their email address and phone number to help the campaign of Harvey Dent, who – *really well known spoiler alert* – will become Two-face in The Dark Knight.

Today, that same website has been updated as a kind of campaign hub for Dent's (played by Aaron Eckhart) race to become District Attorney. Head here for a look.

It's essentially asking you to download the campaign posters and capture you and your friends on film looking cheerfully silly in support of Dent. The 'Dentmobile' will also be travelling the US.

This is pretty much a flip-side to the Joker campaign that happened a few months ago, and has now understandably taken a back seat after Heath Ledger's passing. Instead of inciting people to (very friendly) anarchy, this is encouraging fun in a more wholesome way. Does this mean we'll soon be rewarded with a first look at Two-Face? The Dark Knight will be making a presentation at next week's ShoWest convention, so we might get something then. Check back for our report from there next week.

In related news, Wizard Universe has a little chat with Eckhart about how he's approaching the character. There's not a lot revealed in terms of story, but a lot on how we'll see how Harvey Dent's actions in this film and what he sees of Gotham come to inform the opposing personalities he'll have as Two-Face. Read that here.
Olly Richards

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Your Comments
RE: Can't wait
Genius, I for one will be downloading the stuff and taking daft pictures of myself pledging support for Harvey Dent. Cannot fucking wait for this, Hellboy 2, Indy, Ironman, Hulk, and Tropic Thunder. ... Read More

kinge247 About me

01:10, 11 March 2008 | Report This Post
Can't wait
If it wasn't for a certain fedora wearing archeologist this would surely be the most anticipated sequel of the year. It's a strange situation to be so happy to have another sequel filled summer. ... Read More

Rob Robbington About me

19:44, 08 March 2008 | Report This Post
RE: Aaron Eckhart from Lost?
Seems to involve filming yourself showing support for "Harvey", as far as I know...(Which isn't a lot to be fair e there'll be a Two-Face picture by the end of it. ... Read More

Olaf About me

18:22, 08 March 2008 | Report This Post
RE: Aaron Eckhart from Lost?
What does this new viral campaign consist of? ... Read More

justfontaine About me

18:14, 08 March 2008 | Report This Post
Aaron Eckhart from Lost?
Is it me or doe Aaron Eckhart look like a slightly older twin to Matthew 'Jack from Lost' Fox? ... Read More

Taz69 About me

18:11, 08 March 2008 | Report This Post
RE: Woop woop
Nice to see the Campaign starting again. There's been a massive void at the minute with the passing of heath and the subsequent ceaseing of the Joker Viral campaign. I'm glad to see the ball rolling again. I still think it's funny that we haven't heard a thing from the bat-camp yet. Oh well roll on the summer. ... Read More

livewire About me

13:51, 08 March 2008 | Report This Post
That last bit about shooting things twice...
sounds awesome - very Fight Clubesque ... Read More

AYBGerrardo About me

13:47, 08 March 2008 | Report This Post
Woop woop
This is absolutely excellent!!!!! The marketing has been first class, by the time TDK hits the screens, most people will feel they are apart of it. And if it's true about how they are filming Harvey as Two-Face, it's gonna be awesome. I'm so fuckin excited!!!!!!!!!!!!!!!!! ... Read More

bigbadmatrixfan About me

12:43, 08 March 2008 | Report This Post
.
. ... Read More

agent cooper About me

11:46, 08 March 2008 | Report This Post
Harvey's gonna rock
My god this film is going to be awesome, Nolan's a genius, pray hegets to finish his trilogy. ... Read More

agent cooper About me

11:45, 08 March 2008 | Report This Post
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