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Transformers Crushes The Competition
$152 million in its first week

09 July 2007  |  Written by   

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Paramount will be breathing a huge sigh of relief this Monday morning after Transformers took an astonishing $152million in its opening week (it opened last Monday evening at the start of the the 4th July holiday week). The company had been quiet on the possibility of huge numbers since this was a new (probable) franchise, rather than a guaranteed opener sequel. The $150million budgeted movie took $67.6million over the weekend, giving it the second highest 4th July weekend ever (behind Spider-Man 2) and the biggest ever for a non-sequel. It also broke records to become the biggest opening in the history of the universe for a movie with a character with the surname Witwicky and largest gross at the stroke of 3am on a Thursday for a movie who's cast average over 25ft tall. So the records were really falling all over the place.

The rest of the chart fell far short of the number one movie, but Pixar's Ratatouille dug its little ratty teeth into the number two spot, taking a healthy $29million in its second week. That puts it at $105million in ten days, which is better than Cars managed in the same time. Very positive word of mouth could keep this one near the top of the charts for weeks to come.

Die Hard 4.0, or Live Free Or Die Hard as it's annoyingly known in the States, had a disappointing second week. It lost a lot of business to Transformers and racked up only $17.4million, to give it $84million in twelve days and put it on course to, in terms of bums on seats, be the least successful of the Die Hard movies. It'll have an even tougher time in the next couple of weeks with Harry Potter and The Simpsons Movie lurking round the corner. Healthy business on DVD should put it well into profit by the end of the year though.

The only other new entry, Robin Williams comedy License To Wed, whimpered in at number four with a meagre $10million. Michael Moore's healthcare documentary Sicko did solid business as it expanded its theatre count, taking an additional $3.6million. They're good numbers for a documentary, even if they're not on the level of the more incendiary Fahrenheit 9/11.

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Your Comments

Grr
Ok Pearl Harbour sucked (except the action scenes) but I actually thought the Island was quite a good film. You cant always judge someone for their past work. Look at Peter Jackson, goes form films like Brain Dead to Lord of the Rings. Anyway could you do a better job under all that pressure??? More

Posted by Kirky at 12:23 on 12 July 2007 | Report This Post

i will never give the guy a break for wasting my time with the island and pearl harbour More

Posted by alimac at 22:27 on 11 July 2007 | Report This Post

What the hell???
Change the director, change the director!!!What is wrong with people??? I think that with the success of the movie already then wny the hell should the replace Michael Bay, he took alot on when mkaing this movie and it's proved to be a success. SO GIVE THE GUY A BREAK More

Posted by Kirky at 17:37 on 11 July 2007 | Report This Post

i cant wait to see it .if bay wants a trilogy and if the studio sees numbers like this its a definite and the studio will see no need to change director so sadly i think wee are stuck with bay More

Posted by alimac at 22:13 on 09 July 2007 | Report This Post

RE: Transformers Crushes The Competition
L: fox28 Why oh Why do Empire reviewers give all this massive popcorn movies 4 and 5 stars all the time!!!  or="#006600"]Man 3se of the Silver Surfere Hard 4.0]Pirates of the Caribbean 3stars. stars. More

Posted by Dave B at 18:58 on 09 July 2007 | Report This Post

RE: Transformers verdict
L: wickamonkey I saw Transformers in the states and it is more satisfying and a lot better written than the other blockbusters so far this year. I really don't see how there could be a sequel or "franchise" as everything seems to be wrapped up well (note "satisfying" part of this comment) limey mate it's Transformers. If you've seen any of G1 you know that everything gets pretty neatly wrapped up at the end of each episode yet there was about 100. More

Posted by mafyou at 18:35 on 09 July 2007 | Report This Post

RE: Transformers Crushes The Competition
L: fox28 Maybe it 's me but i feel empire has sold out to all the big studio you name yourself after one???   I don't think that Empire has sold out, it has to balance depth with the demands of the market. While I would love to see Ken Loach on the cover, I'm guessing that that issue wouldn't shift many units.   Back on message, Transformers looks like it may well rock. Even my wife wants to see it. More

Posted by Lazarus munkey at 17:30 on 09 July 2007 | Report This Post

RE: Transformers Crushes The Competition
Why oh Why do Empire reviewers give all this massive popcorn movies 4 and 5 stars all the time!!!  Michael Bay no doubt has a eye for action, but my god how many crimes against cinema has he committed already in his career? If any other director had made this film I would go and see it, but I just know BAY will make me cringe!       When I first started reading this magazine I loved the fact it was witty and always had intresting articales about the f More

Posted by fox28 at 17:18 on 09 July 2007 | Report This Post

Expected But A Sigh Of Relief On My Count
Can't wait for the release of Transformers over here and after seeing your four star review I'm def going to go see it. Well we can all guarantee a second Transformers anyway with the money it's raking in. As for Die Hard 4 well I expect after it's mostly three star reviews people were not too bothered about seeing it. It's home is the DVD. But what does this say for all Rambo and any more sequels to films made years ago. Have people forgotten about them...Hmmmmm??? More

Posted by Filmfreak666 at 15:02 on 09 July 2007 | Report This Post

RE: Transformers verdict
Trilogy is fine but i hope a different director, why doesnt spielberg does it himself?   I don't agree with you or=#000000]wickamonkeyink] because they TF universe is so big and so many more robots can come and kick ass :D More

Posted by jasperoosterveld at 14:20 on 09 July 2007 | Report This Post

Transformers verdict
I saw Transformers in the states and it is more satisfying and a lot better written than the other blockbusters so far this year. I really don't see how there could be a sequel or "franchise" as everything seems to be wrapped up well (note "satisfying" part of this comment) More

Posted by wickamonkey at 12:56 on 09 July 2007 | Report This Post

if u read empire this year you will have read michael bay say he wants it to be a trilogy and with these numbers i think its definite More

Posted by alimac at 12:00 on 09 July 2007 | Report This Post

it will enter titanic territory More

Posted by alimac at 11:51 on 09 July 2007 | Report This Post

RE: Thats Solid For Die Hard
The only thing is that if they make a sequal it can be really bad because the only thing they care about is money. They just need a better director then Bay. Dont get me wrong, i loved the movie! but i could have been better :) More

Posted by jasperoosterveld at 11:50 on 09 July 2007 | Report This Post

Thats Solid For Die Hard
They're good numbers, studio is happy. It wll turn huge profit worldwide. More

Posted by AboyNamedSue at 11:12 on 09 July 2007 | Report This Post

RE:
L: Hughezy Transformers would have made ALOT more worldwide if they had just given it a worldwide release. But it's ALREADY being pirated all over the place. sp; Agreed   It was a mistake having such a large gap between release dates for such an anticipated movie. More

Posted by JagLover at 10:23 on 09 July 2007 | Report This Post

Transformers would have made ALOT more worldwide if they had just given it a worldwide release. But it's ALREADY being pirated all over the place. More

Posted by Hughezy at 10:11 on 09 July 2007 | Report This Post


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